The Best Link Tracking Software to See Which Clicks Make Money (2026)

The best link tracking software for most marketers is ClickMagick: it creates tracked links, ties each click to opt-ins and sales, filters bots and split-tests pages from $79 a month ($66 yearly) with a 14-day free trial. Hyros suits larger, high-ticket advertisers who want a setup team and custom pricing, and RedTrack suits media buyers who want automated rules from $169 a month. If you only need short links with click counts, Bitly and Rebrandly have free plans.

You will also see these tools called click tracking software or simply a click tracker. They do the same job: show you which links, ads and traffic sources send visitors who actually buy. Every price below comes from each vendor's own pricing page, checked in November 2026.

Best Link Tracking Software at a Glance

What Is Link Tracking Software?

Link tracking software gives you a tracked version of any link. Instead of sharing your sales page or affiliate link directly, you share the tracking link. The tool records the click, then forwards the visitor to the real destination in a fraction of a second.

Basic trackers stop at counting clicks. Marketing link trackers go further: they record which ad, email or post sent the click, match it to opt-ins and purchases, subtract ad costs to show profit, block bot and fraudulent clicks, and split traffic between pages to test what converts.

That is why affiliates, media buyers and course sellers use them. Ad platforms report their own numbers, affiliate networks report theirs, and the two rarely agree. A link tracker gives you one independent record of every click and sale.

How Click Tracking Software Works

The most accurate tools also send that conversion data back to ad platforms (Meta's Conversions API, Google and others), which helps their algorithms find more buyers.

Who Uses Link Tracking Software?

• Affiliate marketers who need to know which traffic sources produce commissions, not just clicks.
• Media buyers running paid traffic at volume who need cost, revenue and profit per campaign.
• Course sellers and coaches who run funnels and want to see which ads produce buyers and upsells.
• Email marketers and solo ad buyers who need to check the quality of the clicks they paid for.
• Social media managers who mainly need short, branded links and click counts.

Link Tracker vs URL Shortener vs UTM Builder vs Ad Tracker

These terms get mixed up, and the difference decides which tool you need:

If your question is "how many people clicked?", a shortener is enough. If it is "which ad made money?", you need a tracker.

The Best Link Tracking Software, Reviewed

1. ClickMagick: Best Overall Link Tracker

ClickMagick has been around since 2014 and says more than 122,000 accounts have been created (vendor claim). It is built for the people this page is about: affiliates, funnel owners and advertisers on Meta and Google.

What stands out:

• Smart Links with dozens of settings, including geotargeting, custom domains and the ability to add tracking or retargeting pixels to any link, including affiliate links.
• Sales tracking from 100+ affiliate networks through server-to-server postbacks, plus your own funnels and checkouts.
• Split testing of headlines, pages and upsells.
• Bot filtering on every plan, with full Bot and Click Fraud Protection from Standard. ClickMagick claims it blocks 99% of bots (vendor claim).
• First-party tracking domain, auto cost updates and Audience Optimization (Conversions API) to Meta, Google, Microsoft, TikTok, LinkedIn, X and ChatGPT Ads on every plan.

All plans allow unlimited goals and conversions. Standard adds phone and offline sales tracking and advanced attribution models. See our ClickMagick pricing guide and full ClickMagick review.

• Choose it if: you promote affiliate offers, sell through funnels or run Meta and Google ads and want published prices.
• Skip it if: you only need short links for social posts.

2. Hyros: Best for High-Ticket Ad Attribution

Hyros is an attribution platform rather than a simple link tracker. It sells one all-inclusive plan with a setup team and an AI analyst, and its pricing page says the price is "custom to your business" and "follows the revenue we track for you," quoted on a demo. Hyros says it runs off your existing UTMs, that most setups take about 15 minutes, and advertises that if you are not satisfied with your ad ROI you do not pay (vendor claims).

• Choose it if: you sell high-ticket offers through calls or long funnels, spend heavily on ads and want hands-on setup.
• Skip it if: you want a known price, a free trial or affiliate link tools.

Full comparison: ClickMagick vs Hyros.

3. RedTrack: Best for Media Buyers and Automation

RedTrack's affiliate and lead gen plans start with Solo at $169 a month (5 million events, one user, 10 custom domains), then Team at $399 and Enterprise at $999, all with a 14-day free trial. Every paid plan includes Conversions API, ad spend sync, Stop Rules that cut losing ads, smart links with auto-optimization, traffic distribution, filters and day parting, and unlimited traffic sources and affiliate networks.

• Choose it if: you buy traffic at volume and want rules that act on your data automatically.
• Skip it if: you want the lowest entry price for a funnel business.

Full comparison: ClickMagick vs RedTrack.

4. Voluum: Best for High-Volume Affiliate Media Buying

Voluum is built for affiliates running push, pop, native and social campaigns at scale. Individual plans billed yearly start with Profit at $119 a month (up to 1 million events, 20 active campaigns, 3 custom domains), followed by Scale at $299 and Start-up at $539. Business plans run from $799 to $7,999 a month. Plans include an Anti-Fraud Kit and AI traffic distribution, and events beyond the plan cost $0.05 to $0.06 per 1,000.

• Choose it if: you run high-volume affiliate campaigns across many traffic sources.
• Skip it if: you mainly run funnels and Meta or Google ads.

Full comparison: ClickMagick vs Voluum.

5. Bitly: Best Free Link Shortener With Click Counts

Bitly is the best-known URL shortener. Its free plan (with ads) covers 5 links and 2 QR codes a month with unlimited clicks. Paid plans billed yearly are Core at $10 a month (100 links, 30 days of click data, a UTM builder), Growth at $29 (500 links, branded links, a complimentary custom domain) and Premium at $199 (3,000 links, a year of data, city and device data, campaign-level tracking).

• Choose it if: you share links on social media, print or QR codes and need click counts.
• Skip it if: you need to know which clicks became sales.

See ClickMagick vs Bitly.

6. Rebrandly: Best for Branded Links

Rebrandly focuses on branded short links on your own domain. Its free plan includes 10 links a month with unlimited clicks. Essentials costs $11 a month ($8 billed yearly) for 250 links, Professional $32 ($22 yearly) for 1,500 links and adds conversion tracking and dynamic traffic routing, and Growth $149 ($104 yearly).

• Choose it if: brand consistency on links matters to your team.
• Skip it if: you need ad cost, affiliate postbacks or bot filtering.

7. Pretty Links: Best for WordPress Affiliate Links

Pretty Links is a WordPress plugin that turns long affiliate links into clean links on your own domain and counts clicks. Introductory yearly prices are $99.60 (1 site), $149.60 (2 sites), which adds split-test links, keyword auto-linking and advanced conversion reports, and $199.60 (5 sites), which adds a UTM builder and QR codes. Renewals are at full price, and there is a 14-day money-back guarantee.

• Choose it if: you run a WordPress blog with many affiliate links.
• Skip it if: your traffic is paid ads that need cost and conversion sync.

8. Google Analytics 4: Best Free Option for On-Site Tracking

Google says its Analytics tools are provided free of charge. Add UTM parameters to your links (by hand or with a UTM builder) and GA4 groups the visits by source, medium and campaign, then reports what visitors did on your site.

• Choose it if: you send traffic to your own site and want free campaign reports.
• Skip it if: you send traffic to affiliate offers you do not control, or need bot filtering and ad cost import.

Feature Comparison

How to Choose Click Tracking Software

Start With the Question You Need Answered

If you need click counts, a shortener is enough. If you need to know which source produced sales and profit, choose a tracker that records conversions and ad costs.

Check Where Your Sales Happen

Selling your own product through a funnel? Any tracker with a pixel or integration works. Promoting affiliate offers on someone else's site? You need postback support for your networks, which ClickMagick, RedTrack and Voluum provide.

Look at Bot and Fraud Filtering

If you buy clicks (solo ads, push, native or display), a share of them may come from bots. Trackers that filter bots stop those clicks from distorting your stats. Some, such as ClickMagick's Click Shield, let you set rules for acceptable click behavior.

Compare the Pricing Unit

ClickMagick charges by tracked visitors, RedTrack and Voluum by events, Hyros by tracked revenue, and shorteners by links per month. Estimate your monthly clicks and revenue, then price each tool on your own numbers.

Make Sure It Talks to Your Ad Platforms

Sending conversions back through Conversions API connections helps Meta, Google and others optimize toward buyers. Check which platforms each tool supports before you buy.

Best Link Tracker by Use Case

How to Set Up Your First Tracked Link

Common Link Tracking Mistakes

• Using one link everywhere. Give every source its own link, or you cannot tell them apart.
• Tracking clicks but not conversions. Clicks alone do not tell you what made money.
• Skipping the test conversion. A missing pixel or postback silently breaks your data.
• Ignoring bot traffic. Unfiltered bot clicks make bad sources look good.
• Changing links mid-campaign. Switching trackers or links during a test resets your comparison.
• Picking on price alone. A tracker that misses sales costs more than it saves.

Free vs Paid Link Trackers

Free tools are fine for counting clicks: Bitly and Rebrandly have free plans, and GA4 is free for traffic to your own site. They fall short when you need sales attribution on affiliate offers, ad cost import or bot filtering.

Paid trackers earn their price once you spend money on traffic. If a tracker helps you cut one losing ad or one low-quality traffic source, it can pay for itself. ClickMagick's 14-day trial and RedTrack's 14-day trial let you test that on a live campaign before you pay.

Did You Mean On-Site Click Tracking?

Some people searching for click tracking software want to see where visitors click on a web page, not which links they clicked to get there. That is the job of heatmap and session recording tools:

Microsoft Clarity describes itself as free forever and says it is used on more than 2 million sites and apps (vendor claim). Hotjar is part of Contentsquare, and its pricing page now redirects to Contentsquare's, which lists a free plan and paid Growth plans priced by monthly sessions.

Heatmap tools and link trackers work well together: the link tracker tells you which traffic converts, and the heatmap tells you what those visitors do on the page.

Our Verdict

For most affiliates, media buyers and course sellers, ClickMagick is the best link tracking software. It turns every link into a tracked link that reports opt-ins, sales and upsells, filters bots, split-tests pages and sends conversions back to the ad platforms, at published prices from $79 a month with a 14-day free trial.

Choose Hyros if you are a larger, high-ticket advertiser who wants a setup team and revenue-based pricing, RedTrack or Voluum if you buy traffic at high volume and want automation, and Bitly or Rebrandly if short links and click counts are all you need. For more options, see our ClickMagick alternatives.

Frequently Asked Questions