Funnel software changes fast. Plans get renamed, prices move, trials change length and features are added or retired, often without much notice. This page explains where the information on The Funnel Road comes from and how we keep it accurate.
Where Our Information Comes From
We build every review, pricing guide and comparison from primary sources first:
- Vendor pricing pages for plan names, prices, limits and billing terms.
- Official help centers and documentation for how features work, how trials and cancellations work and what each plan includes.
- Terms of service, refund policies and affiliate program terms for the rules that are easy to miss.
- Official announcements and changelogs for new features and retired ones.
Where a vendor publishes conflicting figures, such as two different prices for the same plan, we say so or leave the figure out rather than guess.
In This Article
How a Page Is Put Together
Before writing, we look at what people searching a topic actually need to know and which questions the existing guides leave unanswered. Each page then covers:
- The direct answer first, so a quick question gets a quick answer.
- The details that change a decision, such as limits, extra costs, contract terms and who a tool is not a good fit for.
- Alternatives, because the right tool depends on your business, budget and skills.
- Common questions, answered from the vendor's own documentation.
What We Will Not Publish
- Made-up testimonials, customer stories or quotes.
- Invented statistics, star ratings or results.
- Deals, coupon codes or discounts that do not exist.
- Claims that a tool guarantees income or success.
Keeping Pages Current
Every article shows the date it was last updated. When we update a page, we recheck prices, plan limits and offers against the vendor's current pages. Seasonal pages, such as Black Friday guides, are reviewed before each sale season.
Spotted Something Out of Date?
If a price, feature or offer on this site no longer matches what a vendor shows, please tell us. We review every correction and update the page when the vendor's own pages confirm the change.
Want to know who runs the site and how it is funded? See About The Funnel Road.