Systeme.io and HubSpot overlap on marketing, but they are built for different businesses. Systeme.io is an all-in-one platform for creators and small online businesses, with a free plan for 2,000 contacts, paid plans at $17, $47 and $97 a month, unlimited email sends and built-in funnels, checkout and courses. HubSpot is a CRM platform with free tools for 2 users and 1,000 contacts, then per-seat pricing across Marketing, Sales, Service and other hubs, with Professional tiers from $800 a month plus onboarding fees.
The quick answer: choose Systeme.io if you sell courses, coaching or digital products and want one inexpensive tool for pages, email and payments. Choose HubSpot if you run a B2B company with salespeople, long deal cycles and a need for detailed CRM reporting.
Systeme.io vs HubSpot at a Glance
| Systeme.io | HubSpot | |
|---|---|---|
| Built for | Creators, coaches, online sellers | B2B marketing, sales and service teams |
| Free plan | 2,000 contacts, unlimited sends | 2 users, 1,000 contacts, 2,000 sends a month |
| Entry paid plan | $17/mo (Startup) | Starter from $7 to $20 per seat a month |
| Mid-tier plan | $47 to $97/mo | Marketing Hub Professional from $800/mo |
| Onboarding fees | None | $1,500 to $7,000 on Professional and Enterprise |
| Email sends | Unlimited | 2,000 free; 5x marketing contacts on Starter |
| Sales funnels, bumps, upsells | Yes | Not listed |
| Course hosting | Yes | Not listed |
| CRM depth | Contacts, tags, pipelines | Full CRM with sales, service and reporting hubs |
| Payments | Stripe, PayPal and more, 0% platform fee | Stripe or HubSpot payments on Starter and up |
In This Article
What Is Systeme.io?
Systeme.io is an all-in-one platform for selling online. One account includes sales funnels, email marketing, websites and blogs, online courses, communities, an affiliate program, booking, webinars and simple CRM pipelines. The company says it is "Powering 500,000+ entrepreneurs," which is its own claim.
Plans are flat: you pay for a tier, not per user or per contact within the tier. Every plan includes unlimited email sends and 0% transaction fees. More in our Systeme.io review.
What Is HubSpot?
HubSpot is a customer platform built around a shared CRM. Its pricing page lists Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub (CPQ, billing and payments), Smart CRM and a Small Business Bundle, plus an AI-focused Agent Hub. You can start with free tools and add hubs and seats as you grow.
Its strength is depth: contact records, deal pipelines, sales and service tools, and reporting that a growing company can share across departments. Compare it against another all-in-one in GoHighLevel vs HubSpot.
Pricing Compared
Systeme.io Pricing
| Plan | Monthly | Billed Annually | Contacts | Funnels | Courses |
|---|---|---|---|---|---|
| Free | $0 | $0 | 2,000 | 3 | 1 |
| Startup | $17 | $170/yr | 5,000 | 10 | 5 |
| Webinar | $47 | $470/yr | 10,000 | 50 | 20 |
| Unlimited | $97 | $970/yr | Unlimited | Unlimited | Unlimited |
The free plan has no end date and needs no card. It can process up to $10,000 in total sales, after which you have 3 days to upgrade. See our Systeme.io pricing guide.
HubSpot Pricing
| Plan | Price | Seats | Marketing Contacts | Onboarding |
|---|---|---|---|---|
| Free tools | $0 | Up to 2 users | 1,000 contacts | None |
| Starter (Customer Platform or Marketing Hub) | $20/seat/mo list; new-customer offers of $7 (annual) or $10 (monthly) | Per seat | 1,000 | None required |
| Marketing Hub Professional | From $800/mo ($890 also shown) | 3 core seats; extra from $45/mo | 2,000 | $3,000 one-time |
| Marketing Hub Enterprise | From $3,600/mo | 5 core seats; extra from $75/mo | 10,000 | $7,000 one-time |
| Sales Hub Professional | $90 to $100/seat/mo | Per seat | n/a | $1,500 one-time |
Prices are from HubSpot's pricing pages on November 9, 2026. HubSpot shows two prices for some plans and does not clearly label which billing term each applies to, so expect the higher figure for month-to-month billing. Marketing contacts count toward your paid tier; non-marketing contacts can be stored free. HubSpot also sells usage credits at $0.010 each.
List prices from each pricing page, November 9, 2026. HubSpot Professional and Enterprise also charge one-time onboarding fees.
What You Would Pay: Three Examples
These examples use list prices and simple arithmetic. They are illustrations, not quotes.
| Scenario | Systeme.io | HubSpot |
|---|---|---|
| Solo creator, 1,500 contacts, sells a course | $0 (Free) | $0 on free tools only if under 1,000 contacts; no course hosting either way |
| Small team of 3, 1,000 marketing contacts, branded email | $17/mo (Startup) | 3 Starter seats at $20 = $60/mo list |
| Growing business wanting advanced automation | $97/mo or $970/yr (Unlimited) | Marketing Pro from $800/mo + $3,000 onboarding = at least $12,600 in year one |
New-customer pricing can bring HubSpot Starter down to $7 or $10 per seat, so the second example could cost $21 to $30 a month in year one. The bigger jump is at Professional, where HubSpot's price is built for companies with marketing teams and budgets to match.
Key Takeaway
HubSpot's higher cost buys a full CRM, sales and service tools, team permissions and reporting. If you sell digital products and do not run a sales team, most of that goes unused, and Systeme.io covers the selling side for a fraction of the price.
Features Head to Head
Funnels and Landing Pages
Systeme.io builds complete sales funnels: opt-in pages, sales pages, checkout pages, order bumps, one-click upsells, coupons and A/B tests. Plans range from 3 funnels on Free to unlimited on the Unlimited plan.
HubSpot includes a free landing page builder. Its pricing page lists up to 30 landing pages on Free (with HubSpot branding) and on Starter (branding removed). Its pricing pages do not list order bumps or one-click upsells, so funnel-style selling usually needs extra tools.
Winner: Systeme.io.
Email Marketing and Automation
Systeme.io includes unlimited email sends on every plan, with email campaigns, broadcasts, tags, automation rules and visual workflows. Automation limits rise by plan, from 1 rule and 1 workflow on Free to unlimited on Unlimited.
HubSpot's free tools send up to 2,000 emails a month with HubSpot branding. Starter raises the limit to 5 times your marketing contact tier per month and allows up to 10 automated actions for email. Omni-channel marketing automation starts at Professional.
Winner: Systeme.io for cost and sending freedom; HubSpot Professional for sophisticated automation.
CRM and Sales Pipelines
This is HubSpot's home ground. Its CRM stores contacts, companies and deals, and its Sales Hub adds per-seat sales tools, with Professional at $90 to $100 per seat plus a $1,500 onboarding fee. Teams can share one database across marketing, sales and service.
Systeme.io has a contact database with tags and sales pipelines: 1 on Free, 5 on Startup and 20 on Webinar. A new pipeline starts with six stages from new lead to deal won or lost. That suits a coach tracking discovery calls, not a sales team managing quotas.
Winner: HubSpot, clearly.
Courses, Communities and Digital Products
Systeme.io hosts online courses (1 on Free, 5 on Startup, 20 on Webinar, unlimited on Unlimited), communities, digital product stores and an affiliate program, with unlimited students on paid plans.
HubSpot's pricing pages do not list course hosting or memberships. HubSpot Academy offers free courses on marketing and sales, but that is training for HubSpot users, not a tool for selling your own course.
Winner: Systeme.io.
Payments and Checkout
Systeme.io takes payments through Stripe, PayPal and other gateways, with one-time, subscription and payment-plan pricing and no platform transaction fees.
HubSpot payments are available on Starter, Professional and Enterprise. You can process with your own Stripe account or HubSpot payments, and HubSpot says buyers outside the US can pay in 130+ currencies. Its payments page did not state processing fees, so check them before you sell.
Winner: Systeme.io for selling products; HubSpot for invoicing inside a CRM.
Reporting
HubSpot's reporting is one of its main selling points. Marketing Hub lists 10 dashboards on Free, 30 on Starter, 75 on Professional and 100 on Enterprise, with up to 100 custom reports on Professional and 500 on Enterprise. Systeme.io reports sales, email and funnel results in its dashboard, which is enough for a creator but not for a sales manager.
Winner: HubSpot.
Integrations
HubSpot has a large app marketplace and native connections across its hubs. Systeme.io's integrations are narrower: Google Sheets, Google Calendar, Google Meet, Zoom, ActiveCampaign, SendGrid, Twilio SMS, a public API and a Zapier app.
Winner: HubSpot.
Support and Onboarding
| Systeme.io | HubSpot | |
|---|---|---|
| Free plan support | 24/7 email support | HubSpot Community |
| Paid support | 24/7 email, average reply about 2 hours | Email on Starter (chat also listed for the Starter platform) |
| Phone support | No | Marketing Hub Professional and Enterprise |
| Onboarding | Free 1-hour kickstart call on annual plans or Unlimited monthly | Required paid onboarding on Professional and Enterprise |
| Training | Help center and tutorial videos | HubSpot Academy free courses |
Winner: HubSpot for live help at higher tiers; Systeme.io for free-plan support.
Ease of Use
Systeme.io is one of the simpler all-in-ones to learn. Its menus follow the same layout for funnels, email and courses, and a beginner can launch a funnel and a welcome sequence in an afternoon.
HubSpot's free CRM is polished and easy to start, and HubSpot Academy is extensive. The complexity comes later, when you add hubs, seats, contact tiers and onboarding projects. That structure suits a company with an operations person, not usually a solo creator.
Winner: Systeme.io for solo users; HubSpot for teams with someone to own the system.
Who Should Pick Which
Course Creators, Coaches and Info-Product Sellers
Systeme.io. Funnels, checkout, upsells, email and course hosting are all included, and the Startup plan covers 5,000 contacts for $17 a month.
B2B Service Companies With Salespeople
HubSpot. Deal pipelines, sales tools, team seats and reporting fit a business where people close deals over calls and proposals.
Startups Testing an Idea
Either free plan works. Systeme.io's is better if you plan to sell online; HubSpot's free CRM is better if you are logging conversations with prospects. See our Systeme.io free plan guide.
Agencies
Neither is the obvious agency tool. Systeme.io offers unlimited sub-accounts and white label; HubSpot's pricing pages do not list client sub-accounts or white label. For client CRM and texting, compare Systeme.io vs GoHighLevel.
Pros and Cons
Systeme.io
Pros
- Free plan with 2,000 contacts
- Flat pricing from $17 a month
- Unlimited email sends
- Funnels, checkout and courses built in
- No transaction or onboarding fees
Cons
- Light CRM and reporting
- Smaller integration list
- Email-only support
- Not built for sales teams
HubSpot
Pros
- Deep CRM shared across teams
- Free tools for 2 users
- Strong reporting and app marketplace
- Sales and service hubs
- Large free academy
Cons
- Per-seat pricing adds up
- Professional from $800 a month plus onboarding
- Send limits tied to contact tiers
- No order bumps, upsells or course hosting listed
Switching or Using Both
- 1Export marketing contacts and lists from HubSpot as a CSV
- 2Create a free Systeme.io account and connect your domain
- 3Import contacts and turn HubSpot lists into tags
- 4Rebuild forms as Systeme.io opt-in pages
- 5Recreate your email sequences as campaigns or workflows
- 6Connect Stripe or PayPal and run a test purchase
- 7Switch your forms and links once the new funnel works
Many businesses do not switch entirely. A common setup uses Systeme.io for funnels, checkout and courses and HubSpot's free CRM for sales conversations, connected through Zapier. That keeps HubSpot costs low while Systeme.io handles selling. Systeme.io also advertises free migration with the Unlimited monthly plan or any annual plan.
Common Mistakes When Choosing
- Buying HubSpot for funnel selling. Order bumps, upsells and course hosting are not on its pricing pages.
- Forgetting onboarding fees. HubSpot Professional and Enterprise add one-time fees of $1,500 to $7,000.
- Counting only one seat. HubSpot prices most paid plans per seat, so a team costs more than the headline price.
- Expecting Systeme.io to run a sales team. Its pipelines are simple, with no per-rep reporting.
- Ignoring new-customer pricing terms. HubSpot's $7 and $10 Starter offers are limited-time discounts for new customers.
Alternatives to Both
If you need email more than a CRM, read Systeme.io vs Mailchimp. If you want a CRM with texting and booking, compare GoHighLevel vs HubSpot. For more options see Systeme.io alternatives.
Our Verdict
Systeme.io is the better choice for creators, coaches and small online businesses. It covers funnels, email, checkout and courses on a free plan and stays under $100 a month at the top tier.
HubSpot is the better choice for B2B companies with sales and marketing teams that need a shared CRM, permissions and reporting, and can budget for per-seat pricing and onboarding.
Start Free With Systeme.io
Funnels, email, courses and a blog with a free plan for up to 2,000 contacts. Paid plans start at $17 a month with 0% transaction fees.
Frequently Asked Questions
Is Systeme.io Better than HubSpot?
For solo creators, coaches and small businesses that sell courses or digital products, Systeme.io is usually the better fit and costs far less. HubSpot is better for B2B companies with sales teams that need a deep CRM, per-user access and detailed reporting.
Is Systeme.io Cheaper than HubSpot?
Yes, in almost every scenario. Systeme.io costs $0 to $97 a month with unlimited email sends and no per-seat charges. HubSpot's free tools cost nothing, but paid plans are priced per seat and Marketing Hub Professional starts at $800 a month plus a $3,000 onboarding fee.
Does HubSpot Have a Free Plan Like Systeme.io?
Yes. HubSpot's free tools cover up to 2 users and 1,000 contacts with no time limit, and include 2,000 email sends a month with HubSpot branding. Systeme.io's free plan covers 2,000 contacts with unlimited sends.
Can Systeme.io Replace HubSpot?
It can replace HubSpot's marketing tools for a creator business that needs pages, email, checkout and simple pipelines. It does not replace HubSpot's sales hub, service desk, team permissions or advanced reporting.
Does HubSpot Have Sales Funnels and Course Hosting?
HubSpot offers landing pages, forms, email and payments, so you can build a simple funnel. Its pricing pages do not list order bumps, one-click upsells or course hosting, which Systeme.io includes on every plan.
Can I Connect Systeme.io to HubSpot?
Not natively, but both have Zapier apps, so you can send new Systeme.io opt-ins or sales to HubSpot. Some businesses use Systeme.io for funnels and checkout and HubSpot as the sales CRM.
Which Is Better for a Small Business?
A small business that sells online products usually gets more from Systeme.io for less money. A small B2B service company with salespeople following up on leads may prefer HubSpot's free CRM or Starter plan.
Start on Systeme.io Before You Buy HubSpot Seats
Build a funnel, an email sequence and a checkout on the free plan, then decide whether your business really needs a per-seat CRM suite.
Start Free With Systeme.io
