GoHighLevel Pricing - What You Will Really Pay Each Month (2026)

GoHighLevel costs $97 a month for Starter, $297 a month for Unlimited and $497 a month for Founder (the plan HighLevel's FAQ still calls Pro). Every plan includes unlimited contacts and unlimited users, and you can start with a free 14-day trial on any plan. On top of the subscription you pay usage fees for texts, calls, phone numbers, emails and some AI features, which is where most surprise bills come from.

This guide covers each plan's limits, the exact usage rates from HighLevel's help center, the AI and white-label add-ons, real monthly bill examples and a quick way to choose. All figures were checked on gohighlevel.com/pricing and help.gohighlevel.com on November 9 and rechecked on November 11, 2026.

GoHighLevel Pricing Plans Compared

HighLevel sells three self-serve plans and a custom Enterprise plan. The plans share the same core feature set; the differences are how many client accounts (sub-accounts) you get and how far you can white-label and resell.

What Each GoHighLevel Plan Is For

Starter: $97 a Month

HighLevel describes Starter as "for one business or a few clients." It includes every core feature (CRM, funnels and websites, email and two-way SMS, workflows, calendars, reputation management, courses and communities) plus chat and phone support. The limit is 3 sub-accounts, which the pricing FAQ calls "perfect for a single business owner or a new agency."

Choose Starter if you run one business, or you are a freelancer testing the agency model with one to three clients. This is the "go high level starter plan" most small businesses need.

Unlimited: $297 a Month

Unlimited removes the sub-account cap, so each new client account costs nothing extra in software. It adds a white-label desktop app (your logo when clients log in), basic API access and pass-through billing, meaning you can rebill clients for their texts, calls and emails at cost.

Choose Unlimited if you manage four or more client accounts, or you want clients to see your brand rather than HighLevel's.

Founder: $497 a Month

Founder (formerly Agency Pro, and still called the "Pro Plan" in the pricing FAQ) includes everything in Unlimited plus SaaS mode with unlimited reselling. SaaS mode lets you sell HighLevel subscriptions under your own brand from your website, with client accounts created automatically. Founder is also the only plan where HighLevel's help center allows rebilling with your own markup, and the plan card adds ready-made industry solutions, project management, meeting rooms, events and "exclusive access to features and discounts." HighLevel's Founder Plan article adds that it includes advanced API access.

Choose Founder if you plan to sell software subscriptions to clients, or the markup on rebilled usage will cover the extra $200 a month.

Enterprise: Custom Pricing

Enterprise has no public price. HighLevel lists a dedicated customer success and account manager, custom development, a dedicated Slack channel, premium support, quarterly business reviews, enterprise reporting, and the white-label mobile app and HIPAA compliance included in the purchase.

Choose Enterprise if you are a high-volume agency that would otherwise buy premium support ($500 a month), the white-label mobile app ($497 a month) and HIPAA ($297 a month) as separate add-ons.

Starter vs Unlimited vs Founder: The Real Differences

Most comparisons blur this, so here is the short version from HighLevel's own FAQ:

• Starter to Unlimited is about client count. HighLevel says "the primary difference is the number of Sub-Accounts."
• Unlimited to Founder is about reselling. You gain SaaS mode and the ability to add a markup when rebilling usage.
• Features do not change. AI tools, funnels, CRM, email, SMS and calendars are core features on every plan. AI usage limits depend on the AI Employee add-on, not the plan.

If you are a single business, Unlimited and Founder add little you would use. If you are an agency, Starter's 3 sub-accounts fill up quickly.

The GoHighLevel Starter Plan in Detail

The GoHighLevel Starter plan (HighLevel's FAQ also calls it "Agency Starter") costs $97 a month or $970 a year. It is the plan most single businesses and new agencies start on, so it is worth knowing exactly where its edges are before you sign up.

What the Starter Plan Includes

The Starter plan card on gohighlevel.com/pricing lists chat and phone support, the Workflow Builder, the Campaign Builder, two-way SMS, two-way email, the App Marketplace for agency and sub-accounts, and "All Core Features." The core feature list on the same page covers:

In other words, a single business on Starter gets the same toolset as an agency on the $497 plan. Texts, calls, emails and AI agent usage are billed on top from your wallet, exactly as on the higher plans.

What the Starter Plan Does Not Include

The gaps on Starter are about agency scale, branding and resale, not core features. According to HighLevel's pricing page and help center:

Two of these surprise people. First, AI Employee is still available on Starter: HighLevel says the $50 Growth and $97 Unlimited AI plans are open to eligible sub-accounts on every agency plan; only the $20 AI Starter tier needs Founder. Second, on Starter you pay all usage yourself, because rebilling clients for their texts and emails starts on Unlimited.

How the Three Sub-Account Limit Works

A sub-account is one business workspace with its own contacts, funnels, calendars, phone numbers and workflows. HighLevel's FAQ says Starter "includes 3 Sub-Accounts, making it perfect for a single business owner or a new agency," while contacts and users stay unlimited.

In practice, day-to-day marketing runs inside sub-accounts, so if you also market your own business on HighLevel, plan for it to use one of the three slots. That leaves room for two clients, or three separate brands or locations if you are not an agency.

When to Upgrade From Starter

Upgrade to Unlimited ($297) when any of these is true:

• You are about to add a fourth business, brand or client account.
• Clients should log in to an app with your logo, not HighLevel's.
• You want clients to pay their own SMS, call and email usage through rebilling.
• You need a dedicated email IP for a high-volume sender.

Go straight to Founder ($497) instead if you plan to sell HighLevel as your own software through SaaS mode, rebill usage or AI with a markup, or offer the $20 AI Employee Starter plan to clients.

The money test is simple: Unlimited costs $200 a month more than Starter. If a fourth client pays you more than that, or rebilling usage saves you more than that, the upgrade pays for itself.

How Upgrading From Starter Is Billed

Upgrades are done in Agency Settings > Billing > "Want to Modify/Cancel Your Subscription?" > Upgrade, where you can toggle between monthly and yearly billing. HighLevel's billing article says it is a prepaid service: you are charged immediately for the new plan, with a prorated credit for the unused time on Starter. Downgrading back to Starter is possible; HighLevel advises reviewing the lower plan's sub-account limit first, and add-ons, Marketplace apps and phone numbers are not cancelled automatically.

Is the Starter Plan Worth It?

For one business that will use the CRM, funnels, texting, booking and reviews together, Starter is the right plan and usually the only one you need. For freelancers with one or two clients it is a sensible way to test the agency model. Agencies that expect steady client growth, or that want to be paid for client usage, tend to outgrow it within a few months.

Monthly vs Annual Billing

HighLevel runs month to month with no long-term contract. The pricing FAQ says you can "upgrade, downgrade, or cancel your account at any time directly from your dashboard."

Two billing details matter before you commit to a year:

• HighLevel's billing FAQ for agencies says yearly billing is chosen when you upgrade, and that switching a yearly plan back to monthly is not available in the platform; you must contact support.
• The terms of service say "All Fees assessed by HighLevel are non-refundable, including subscription Fees." Pay annually only once you are sure you will stay.

Usage Costs: SMS, Calls, Email and Phone Numbers

The subscription covers the software. Messages and calls are billed separately from a prepaid wallet that recharges your card automatically when the balance drops below your chosen minimum. These are HighLevel's published US rates:

A2P 10DLC and Carrier Fees

Business texting to US numbers needs A2P 10DLC registration. HighLevel lists a $22.50 one-time fee for sole proprietor and low-volume brands (plus a monthly campaign fee of up to $2.10 for sole proprietors or $1.50 to $10.50 for low volume) and $64 one-time plus $10.50 a month for high-volume brands. US carriers also add their own per-message fees (AT&T, for example, charges $0.0035 per SMS), which HighLevel passes through.

Who Pays the Usage Bill

On Starter, you pay all usage. On Unlimited, you can rebill client usage at cost. On Founder, you can rebill with a markup, which turns client texting and email into a margin rather than a cost.

AI Pricing: AI Employee and Unlimited AI

People searching "highlevel unlimited ai pricing" are usually looking for the AI Employee add-on. It is priced per sub-account, per month:

Without an AI Employee plan, AI is billed per use. HighLevel's AI pricing article (updated November 6, 2026) lists:

• Voice AI: $0.045 per minute for the voice engine, plus a text-to-speech or model charge, plus normal phone call charges.
• Conversation AI: billed by tokens, at rates that depend on the AI model you choose.
• Reviews AI: $0.01 per AI-assisted review reply sent.
• Premium workflow AI actions: $0.01 per execution.
• Free on all plans (fair use): Funnel and Website AI, Email AI, Calendar AI and the Workflow AI Builder.

Our GoHighLevel AI guide explains what each AI tool does.

White Label Pricing

White-labeling costs depend on how far you take it:

Starter has no white-label desktop app, so "go high level white label pricing" effectively starts at $297 a month.

Optional Add-Ons

HighLevel's help center lists WordPress hosting tiers of $10 a month for one site, $220 a month for 25 sites and $497 a month for unlimited sites. HighLevel's pricing page notes most add-ons can be resold with your own markup on its top self-serve plan.

Real Monthly Bill Examples

These examples use HighLevel's published plan prices and US usage rates. Carrier fees, AI and add-ons are left out, so treat them as a floor.

The pattern: for one business, Starter plus usage usually lands a little above $97. For agencies, the plan price is the main cost because usage can be passed through.

Is There a GoHighLevel Free Plan?

No. There is no permanent free plan. HighLevel offers a free 14-day trial on any plan with "full access to the features of your chosen tier," and its own bootcamp page offers a 30-day free trial with a free live setup class. The pricing page notes that billing begins automatically when the trial ends unless you cancel, and that usage fees may apply during the trial. Our GoHighLevel free trial guide covers both trial routes, what the bootcamp includes, and how to cancel.

If you want to keep your data but stop paying full price, HighLevel's billing FAQ mentions a $27 a month Pause Plan as an alternative to cancelling. The same article also says agency accounts cannot be paused, so ask billing support which option applies to your account.

How GoHighLevel Pricing Compares

For more options, see our GoHighLevel alternatives.

Ways to Pay Less for GoHighLevel

1. Use the free trial. Fourteen days from the pricing page, or 30 days through HighLevel's bootcamp page, to build and test before the first charge.
2. Start on Starter. Upgrade when you need a fourth sub-account; HighLevel charges only the prorated difference mid-month.
3. Pay annually on Starter. $970 a year saves $194 against monthly billing.
4. Control usage. Keep texts to one segment, remove unused phone numbers and only enable AI Employee on sub-accounts that need it.
5. Rebill clients. On Unlimited or Founder, pass usage costs to the clients who generate them.
6. Watch for seasonal sales. See our GoHighLevel Black Friday guide for any current holiday offer.

Which GoHighLevel Plan Should You Choose?

How to Upgrade, Downgrade or Cancel

• Upgrade from Agency Settings, Billing. HighLevel charges the prorated difference if you upgrade mid-month.
• Downgrade after checking sub-account limits. HighLevel's billing FAQ warns that downgrading does not cancel add-ons, Marketplace apps or phone numbers; remove those separately.
• Cancel from Agency Settings, Billing ("Want to Modify/Cancel Your Subscription?"). Phone numbers and A2P registrations are deleted 14 days after cancellation, and account data is kept for 90 days before permanent deletion.

Our Verdict

GoHighLevel's pricing is simple at the plan level: $97 for one business or a few clients, $297 for unlimited clients and white-labeling, and $497 for reselling it as your own software. The real cost sits in usage, so budget for texts, emails, phone numbers and AI on top of the plan.

For a single business, Starter plus a modest usage bill is fair value if you will use the CRM, funnels, texting and booking together. For agencies, Unlimited is the usual sweet spot because client usage can be passed through. Read our full GoHighLevel review for the features behind the price, then start the 14-day trial on the plan that matches your client count.

Frequently Asked Questions