ClickFunnels costs $97 a month for the Launch plan, $197 for Scale and $297 for Optimize on monthly billing. Pay annually and those drop to $81, $164 and $248 a month. The top plan, Dominate, is annual only at $5,997 a year. Every plan includes unlimited funnels, pages and visitors, a free trial and a 30-day money-back guarantee, and ClickFunnels takes no cut of your sales.
Below you will find every plan's limits, what annual billing really saves, the costs on top of the plan, the terms to know before you pay, and a simple way to pick the right plan.
ClickFunnels Pricing Plans Compared
All figures come from clickfunnels.com/pricing and ClickFunnels' help center, checked in November 2026.
| Launch | Scale | Optimize | Dominate | |
|---|---|---|---|---|
| Monthly billing | $97/mo | $197/mo | $297/mo | Not offered |
| Annual billing | $81/mo ($970/yr) | $164/mo ($1,970/yr) | $248/mo ($2,970/yr) | $5,997/yr |
| Workspaces (brands) | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Emails per month | 50,000 | 300,000 | 750,000 | 1,200,000 |
| Courses | 3 | 6 | 10 | 20 |
| Custom domains | 5 | Unlimited | Unlimited | Unlimited |
| AI words | 1M | 2M | 5M | 10M |
| Funnels, pages, visitors | Unlimited | Unlimited | Unlimited | Unlimited |
Annual billing. Monthly billing costs $1,164, $2,364 and $3,564 a year for Launch, Scale and Optimize.
Good to Know
The pricing page marks unlimited funnels as "Limited Time," so this perk could change for new sign-ups in the future.
In This Article
- ClickFunnels Pricing Plans Compared
- What Each Plan Is For
- Monthly vs Annual Billing
- What Every Plan Includes
- Real-World Monthly Bill Examples
- Extra Costs to Budget For
- ClickFunnels Price History
- Does ClickFunnels Have a Free Plan?
- How ClickFunnels Pricing Compares
- Ways to Pay Less for ClickFunnels
- Which ClickFunnels Plan Should You Choose?
- How to Upgrade, Downgrade or Cancel
- Who Should Not Pay for ClickFunnels
- Is ClickFunnels Worth the Price?
- Frequently Asked Questions
What Each Plan Is For
Launch: $97/Month or $81/Month Annually
Launch is built for one business with one brand. It covers everything a solo coach, course creator or small product seller needs to start: funnels, checkout, email, a CRM and up to three courses for as many as 10,000 contacts. Two team members means you can add an assistant or a designer.
Choose Launch if you run a single brand, have fewer than 10,000 contacts and sell three or fewer courses.
Scale: $197/Month or $164/Month Annually
Scale is the jump most growing businesses make. It adds four more workspaces, raises contacts to 75,000 and email to 300,000 a month, doubles courses to six, and removes the custom domain limit.
Choose Scale if you run more than one brand, have a growing list, or build funnels for a few clients.
Optimize: $297/Month or $248/Month Annually
Optimize suits established businesses with large lists and teams: 150,000 contacts, 750,000 emails a month, ten workspaces and ten team members.
Choose Optimize if your list is well past 75,000 contacts or your team has outgrown five seats.
Dominate: $5,997/Year
Dominate is annual only and aimed at agencies and multi-brand companies: 20 workspaces, 20 team members, 400,000 contacts and 1.2 million emails a month. It works out to about $500 a month.
Choose Dominate if you manage many brands or client workspaces under one account.
Monthly vs Annual Billing
Annual billing saves money. ClickFunnels' help center lists the annual prices as $970, $1,970 and $2,970, which the pricing page rounds to $81, $164 and $248 a month:
| Plan | Monthly Billing per Year | Annual Billing per Year | Yearly Saving |
|---|---|---|---|
| Launch | $1,164 | $970 | $194 |
| Scale | $2,364 | $1,970 | $394 |
| Optimize | $3,564 | $2,970 | $594 |
Watch Out
Annual billing is only a saving if you stay. ClickFunnels' terms say that cancelling an annual plan early gives you a credit toward other ClickFunnels services rather than a refund, and ClickFunnels may charge a fee equal to the discount you received. Start monthly if you are unsure.
What Every Plan Includes
Whichever plan you choose, you get:
- Unlimited funnels, pages and visitors.
- The drag-and-drop page editor and funnel templates.
- Checkout with order bumps, one-click upsells, subscriptions and payment plans.
- Email broadcasts, sequences and automation workflows.
- A CRM for contacts and deal pipelines.
- Courses and a customer center for members.
- A website, blog and online store.
- Analytics and split testing.
- No ClickFunnels transaction fees.
The differences between plans are capacity (contacts, emails, courses, domains and AI words) and scale (workspaces and team members), not core features. Our ClickFunnels review covers each feature in depth.
Real-World Monthly Bill Examples
Here is what three typical businesses would pay, using November 2026 prices:
| Business | Plan and Billing | Monthly Software Cost | Why This Plan |
|---|---|---|---|
| Solo coach with one program and a 3,000-person list | Launch, annual | $81 | One brand, well under 10,000 contacts |
| Course creator with two brands and a 30,000-person list | Scale, annual | $164 | Needs two workspaces and more than 10,000 contacts |
| Agency managing funnels for 12 clients | Dominate | About $500 ($5,997 a year) | Needs more than ten workspaces |
Add payment processing fees and any optional tools on top. The plan is usually the largest line, but not the only one.
Extra Costs to Budget For
The plan price is not quite the whole bill:
| Extra | What to Expect |
|---|---|
| Payment processing | Your processor's standard fees on each sale |
| Domain name | A small yearly fee from any registrar |
| Ad tracking (optional) | A tool such as ClickMagick if you run paid ads |
| Templates (optional) | Free and paid templates in the ClickFunnels Marketplace |
| Higher plan | If you exceed contacts, emails, courses or workspaces |
| Coaching and events (optional) | Programs and events ClickFunnels promotes to customers |
Some older ClickFunnels plans charged metered fees for extra emails or videos. ClickFunnels' help center lists those fees for legacy plans only.
ClickFunnels Price History
If you have seen other prices quoted online, this is why. ClickFunnels' help center (updated October 2026) lists these past plans:
| Period | Plans | Monthly Price | Annual Price |
|---|---|---|---|
| Sept 2021 to May 2024 | Basic, Pro, FunnelHacker | $147, $197, $297 | $127, $157, $208 a month |
| June 2024 to June 2025 | Startup, Pro | $97, $297 | $970, $2,970 a year |
| Current | Launch, Scale, Optimize, Dominate | $97, $197, $297 | $81, $164, $248 a month; Dominate $5,997 a year |
Earlier still, ClickFunnels Classic had its own plans, including the well-known $297 Platinum plan, and a $19 Share Funnel option that has long been discontinued. If you are on a legacy plan, you keep its price and limits.
Does ClickFunnels Have a Free Plan?
No. ClickFunnels offers a free trial and a 30-day money-back guarantee, but there is no permanent free plan. If you need a free tool while you validate an idea, budget platforms with free tiers exist; our ClickFunnels vs Systeme.io comparison covers one popular option.
How ClickFunnels Pricing Compares
Without getting into every competitor's price list, here is where ClickFunnels sits:
| Type of Tool | Typical Pricing Position | Compared With ClickFunnels |
|---|---|---|
| Budget all-in-one platforms | Free plans and low monthly prices | Cheaper, with simpler builders and fewer selling features |
| Course platforms such as Kajabi | Similar or higher monthly prices | Stronger on courses and community, lighter on funnel checkout |
| Agency platforms such as GoHighLevel | Similar or higher, priced for agencies | Built for many client accounts and white-labeling |
| Landing page builders | Lower monthly prices | Pages only, no full funnel, email or courses |
| Checkout tools | Lower to similar | Checkout only, you add pages and email elsewhere |
Our head-to-head comparisons list current prices for each tool, including ClickFunnels vs Kajabi, ClickFunnels vs GoHighLevel and ClickFunnels vs Leadpages.
Ways to Pay Less for ClickFunnels
There is no real coupon code, but these options lower the cost:
- Free trial. Build and test before you pay. ClickFunnels' help center describes a 14-day trial, and the length is shown at sign-up. See our free trial guide.
- Annual billing. Saves $194 to $594 a year once you are committed.
- 3 months of Scale for $99. ClickFunnels runs a promotion page offering new customers their first three months of Scale for $99, after which it renews at $197 a month.
- Start small. Launch covers most single-brand businesses; upgrade when a limit forces you to.
- Seasonal promotions. Check our ClickFunnels Black Friday guide for any limited-time deals.
Our ClickFunnels discount guide compares every current offer, and the lifetime deal guide explains the $5,500 lifetime route.
Which ClickFunnels Plan Should You Choose?
| Your Situation | Recommended Plan |
|---|---|
| Solo coach, consultant or course creator with one brand | Launch |
| Physical product brand with one store | Launch, or Scale once the list grows |
| Business with two to five brands or a few clients | Scale |
| Established business with 75,000+ contacts | Optimize |
| Agency or multi-brand company | Dominate |
| Not sure yet | Free trial on Launch, monthly billing |
How to Upgrade, Downgrade or Cancel
- Upgrade when you reach a limit, such as contacts, workspaces or courses. Changes can be made from your account billing settings.
- Downgrade before a renewal if you are paying for capacity you do not use. Check your contact count, workspaces and courses first, because you need to be within the lower plan's limits.
- Cancel by following ClickFunnels' cancellation process. Its terms ask for 10 days' notice by email, and annual plans cancelled early receive a credit rather than a refund.
- Use the guarantee within 30 days if ClickFunnels is not working out, as stated on the pricing page.
Who Should Not Pay for ClickFunnels
ClickFunnels is a poor value if you:
- Only need one or two landing pages. A simpler page builder costs less.
- Run a large product catalog. A dedicated ecommerce platform fits better.
- Have no offer yet. You will pay monthly while you figure out what to sell.
- Already have tools you like for email, courses and your website, and only need a checkout.
Is ClickFunnels Worth the Price?
Compared with a stack of separate tools (a page builder, checkout, email platform and course host), Launch at $81 a month is fair value for a business that will use most of what it includes. It is harder to justify if you only need landing pages, or if you are pre-revenue and not ready to sell. Budget-friendly tools with free plans exist for that stage; see our ClickFunnels alternatives and ClickFunnels vs Systeme.io.
The simplest approach: start a free trial on Launch, build your first funnel, and choose a plan once you know which limits matter to you.
Build Your Funnel With ClickFunnels
Pages, checkout, email and courses in one account, with a free trial and a 30-day money-back guarantee.
Frequently Asked Questions
How Much Does ClickFunnels Cost per Month?
Launch costs $97 a month, Scale $197 and Optimize $297 on monthly billing. On annual billing they work out to $81, $164 and $248 a month. Dominate is sold annually only at $5,997 a year.
What Is the Cheapest ClickFunnels Plan?
Launch at $81 a month on annual billing ($97 monthly). It includes one workspace, two team members, 10,000 contacts, 50,000 emails a month and three courses.
Does ClickFunnels Have a Free Plan?
No. ClickFunnels offers a free trial and a 30-day money-back guarantee, but no permanent free plan.
Does ClickFunnels Charge Transaction Fees?
No. The pricing page says ClickFunnels does not take a percentage of your sales. Your payment processor charges its normal fees.
What Happened to the ClickFunnels $19 Plan?
The $19 option was a Classic-era plan unlocked through shared funnels and has not been available for years. It does not exist on the current pricing page.
How Much Is ClickFunnels per Year?
Launch is $970 a year, Scale $1,970, Optimize $2,970 and Dominate $5,997 on annual billing.
Can I Change Plans Later?
Yes. ClickFunnels' pricing page says you can change plans during or after your trial, so you can start on Launch and move up when you hit a limit.
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