ClickFunnels vs Kajabi - Which Platform Fits Your Business? (2026)

ClickFunnels and Kajabi overlap more than most comparisons admit, but their centers are different. Kajabi is built around knowledge products: courses, coaching, memberships and communities, from $179 a month ($143 billed annually) with a 14-day free trial. ClickFunnels is built around sales funnels: focused pages, checkout with order bumps and one-click upsells, and email follow-up, from $97 a month ($81 billed annually), and it hosts courses too.

Choose Kajabi if the product experience (courses, community, coaching) is the core of your business. Choose ClickFunnels if selling (funnels, upsells and conversion) is where you want the most power, or if you sell more than courses.

ClickFunnels vs Kajabi at a Glance

What Is ClickFunnels?

ClickFunnels is an all-in-one sales platform built around funnels: opt-in pages, sales pages, checkout with order bumps, one-click upsells, email automation, a CRM, courses and a store. Our ClickFunnels review covers it in full.

What Is Kajabi?

Kajabi is an all-in-one platform for creators and experts. Its core is the product experience: online courses, coaching programs, memberships, podcasts and communities, plus a website, email marketing, pipelines (Kajabi's funnels) and payments.

Pricing Compared

Kajabi Pricing

Kajabi Payments card rates are listed at 2.9%, 2.8% and 2.7% plus 30¢ by plan.

ClickFunnels Pricing

Prices from each vendor's pricing page, November 2026.

Which Is Cheaper for Your Size?

Contact limits are where the gap often widens: Kajabi's entry plan allows 2,500 contacts, ClickFunnels' allows 10,000.

Courses and Memberships

Kajabi is the stronger course platform. Courses, coaching, memberships and communities are its core, and the student experience is polished.

ClickFunnels includes courses and a customer center on every plan (3 to 20 courses by plan). It covers the essentials of delivering a course and granting access after purchase, but course hosting is a supporting feature rather than the center of the product.

Funnels, Checkout and Upsells

ClickFunnels is the stronger sales tool. Its funnels are flexible step-by-step sequences, and checkout supports order bumps, one-click upsells and downsells, subscriptions and payment plans. See our order bump guide.

Kajabi offers pipelines (pre-built funnel templates) and checkout options including upsells, which cover common launches. Marketers who want detailed control over each funnel step usually find ClickFunnels more flexible.

Email Marketing and Automation

Both include email broadcasts, sequences and automations. ClickFunnels ties automations to funnel actions (opt-ins, purchases, upsells); Kajabi ties them closely to course and community activity. Either can replace a separate email tool for most small businesses.

Communities and Coaching

Kajabi includes communities and coaching tools as a core part of the product. ClickFunnels is not built around communities; creators who need a community alongside ClickFunnels often add a separate platform.

Transaction Fees and Payments

ClickFunnels charges no platform transaction fee. Kajabi charges a fee only when you use an outside payment processor (2%, 1% or 0.5% by plan, excluding PayPal and Kajabi Payments). If you use Kajabi Payments or PayPal, that fee does not apply.

Ease of Use

Kajabi is often praised for an all-in-one experience that feels cohesive for course creators. ClickFunnels has more options for building funnels, which brings a steeper learning curve but more flexibility.

Pros and Cons

ClickFunnels

Kajabi

Which Should You Choose?

Choose ClickFunnels if selling and conversion are your priority.

Choose Kajabi if your business lives inside your courses and community.

Annual Billing and Growth Costs

Both vendors discount annual billing. Kajabi says annual plans save 20%, and lists the yearly totals on its pricing page.

As your list grows, Kajabi sells extra contacts in blocks of 25,000 for $125 a month. ClickFunnels moves you to a higher plan instead, from 10,000 contacts on Launch to 75,000 on Scale.

Fees on $5,000 a Month in Sales

If you connect an outside payment processor to Kajabi (other than PayPal), its platform fee applies on top of card processing.

Using Kajabi Payments removes that fee, at card rates of 2.9%, 2.8% or 2.7% plus 30¢ depending on plan.

Team Seats, Websites and AI Credits

Kajabi's plans also differ on team size, sites and AI help:

ClickFunnels scales by workspaces instead: 1 on Launch, 5 on Scale, 10 on Optimize and 20 on Dominate. If you run several brands, that difference matters more than the headline price. Kajabi Basic includes no AI credits, so creators who want AI help with copy need Growth or higher.

Using ClickFunnels and Kajabi Together

Some creators split the job: ClickFunnels sells, Kajabi delivers. The cost is real, so it suits businesses where upsells clearly raise revenue.

On monthly billing, ClickFunnels Launch ($97) plus Kajabi Basic ($179) comes to $276 a month. Most smaller creators are better served by choosing one platform and learning it well. If you do run both, decide which platform holds the master customer record, so tags, refunds and course access stay in sync.

Use Cases by Creator Type

First-Time Course Creator

A first course needs a sales page, checkout, lessons and a welcome email sequence. Both tools cover this. ClickFunnels Launch costs less and includes 10,000 contacts, while Kajabi Basic offers a more course-centered experience with 2,500 contacts.

Coach Selling High-Ticket Programs

Coaches often sell through a webinar or a low-priced workshop that leads to a call. ClickFunnels' webinar funnels, order bumps and upsells suit that path. See ClickFunnels for coaches.

Membership and Community Business

When members pay for ongoing access and conversation, the community is the product. Kajabi includes communities on every plan, while ClickFunnels users usually add a separate community tool.

Creator With Physical Products

If you sell books, merch or kits alongside courses, ClickFunnels can sell physical products in the same account. Kajabi is not built around physical goods.

Moving Between Kajabi and ClickFunnels

Moving platforms means rebuilding sales pages, recreating products and checkouts, and moving course content lesson by lesson. Export your contacts and customer list first, and tell existing students how to log in to the new platform.

Run both accounts for at least one billing cycle. That way active subscriptions and payment plans can finish or be moved without losing access for paying customers.

Common Mistakes When Choosing

• Quoting old prices. Many reviews still list older Kajabi prices or ClickFunnels 1.0 prices.
• Looking for Kickstarter. Older articles mention a Kajabi Kickstarter plan, but it is not on Kajabi's pricing page as of November 2026.
• Ignoring the contact limit. Kajabi Basic stops at 2,500 contacts, which a growing list can pass quickly.
• Forgetting the processor fee. Kajabi's 2% fee on Basic applies with outside processors other than PayPal.
• Counting courses, not products. Kajabi limits products (5, 50 or unlimited); ClickFunnels limits courses (3 to 20).

Who Should Not Choose Each

Skip ClickFunnels if your business is a community or membership where students spend most of their time inside the platform. Kajabi's student and community experience is its core.

Skip Kajabi if you need many contacts on a small budget, sell physical products, or want detailed control over every funnel step.

Alternatives to Both

Compare more options in Thinkific vs ClickFunnels, Systeme.io vs Kajabi and ClickFunnels alternatives.

Trials, Guarantees and Support

Kajabi offers 14 days free and a 30-day money-back guarantee. ClickFunnels offers a free trial (14 days per its help center and affiliate page) and also a 30-day money-back guarantee. That gives you time to build a real course or funnel on each before you commit.

ClickFunnels ties support to plan: Standard Support on Launch, Priority plus Live Chat Support on Scale and Optimize, and VIP Support on Dominate. Its help center says live chat starts from Help, then Contact Support, where an AI assistant can hand you to an agent, and email replies usually arrive within 4 to 8 hours during business hours. Check Kajabi's current support options for your plan before you buy.

Our Verdict

Kajabi is the better home for courses and communities; ClickFunnels is the better engine for selling them. For many coaches and creators, ClickFunnels offers more selling power and a higher contact limit for less money, while still hosting courses. If your students' experience and community are what you are building, Kajabi is worth its higher price. Compare both with their trials before committing, and see our Kajabi vs Kartra vs ClickFunnels comparison for a third option.

Frequently Asked Questions