GoHighLevel vs Kajabi - Agency CRM or Course Platform? (2026)

GoHighLevel and Kajabi overlap on funnels, email and courses, but they are built for different businesses. Kajabi is a creator platform for courses, coaching, communities, podcasts and memberships, priced from $179 a month ($143 billed annually) with 2,500 contacts. GoHighLevel is a CRM and marketing platform with funnels, two-way SMS, calling, booking calendars, reviews, courses and client sub-accounts, priced from $97 a month with unlimited contacts, plus usage.

The quick answer: choose Kajabi if knowledge products are your whole business and you want the cleanest course and community experience. Choose GoHighLevel if you run an agency, sell high-ticket services through calls, or need texting, booking and pipelines alongside your courses.

GoHighLevel vs Kajabi at a Glance

Prices from gohighlevel.com/pricing and kajabi.com/pricing, checked November 9, 2026.

What Is GoHighLevel?

GoHighLevel (also written HighLevel or Go High Level) is an all-in-one sales and marketing platform built around a CRM. One account includes contacts and pipelines, a conversations inbox for SMS, email, calls and social messages, funnels and websites, booking calendars, workflows, payments, reputation tools, courses and communities. Agencies run each client in its own sub-account and can copy a setup with snapshots.

It is not a course-first product. Courses sit next to everything a business needs to capture leads, follow up and close sales. Our GoHighLevel review covers each tool in depth.

What Is Kajabi?

Kajabi is an all-in-one platform for creators and experts. Its home page lists courses, coaching, communities, podcasts, memberships, newsletters, digital downloads, a website builder, a branded mobile app, email marketing, funnels and automations, payments and a contact CRM. It also offers AI tools it calls Cofounder and Expert Agents.

Everything in Kajabi points toward one goal: packaging what you know into products and selling them to an audience. It is less concerned with phone calls, texting or managing other people's businesses.

Pricing Compared

The two tools price in opposite ways. GoHighLevel charges a flat fee with unlimited contacts and bills messages by usage. Kajabi charges more up front, includes unlimited email sends, and limits contacts, products and admin users by plan.

GoHighLevel Pricing

Texts, calls, email and premium AI are billed on top. HighLevel lists about $0.675 per 1,000 emails and $0.00747 per US SMS segment. Every plan has a 14-day free trial. Full details are in our GoHighLevel pricing guide.

Kajabi Pricing

Kajabi adds extra contacts in blocks of 25,000 for $125 a month and extra AI credits at 500 for $15 a month. Growth unlocks the affiliate program, advanced automations, webhooks, live cohort courses and removes the "Powered by Kajabi" footer. Pro adds a branded App Store app, API access and code editing.

Payment and Transaction Fees

Kajabi says it takes no platform cut of your sales. If you use Kajabi Payments in the US, card processing is 2.9% + 30¢ on Basic, 2.8% + 30¢ on Growth and 2.7% + 30¢ on Pro. Using an outside processor where Kajabi Payments is available adds 2%, 1% or 0.5% by plan (PayPal excluded).

GoHighLevel connects to your own payment provider, including Stripe, PayPal, Square, NMI, Authorize.net, Adyen and Razorpay, and that provider's fees apply.

What a Year Costs: Worked Example

This example uses list prices only and leaves out usage and processing fees.

The catch on GoHighLevel's side is usage. A creator who emails 20,000 contacts four times a month sends about 80,000 emails, which at the listed rate is roughly $54 a month in email usage. Kajabi's email sends are included. Texts and calls add more on GoHighLevel, but Kajabi does not offer them at all.

Features Head to Head

Courses and Memberships

Kajabi is the stronger course product. Courses, memberships, coaching programs, podcasts, newsletters and digital downloads are all first-class products. Its newer Backstage feature delivers lessons based on where a student is, and the Pro plan adds your own branded app in the App Store.

GoHighLevel includes courses and memberships on every plan, with offers, drip content and a client portal for students. It works well for selling a course to leads you already capture and nurture, but it is not as specialised for content-heavy academies.

Community

Both include communities. Kajabi gives one community on Basic and Growth and three on Pro, tied closely to courses and coaching. GoHighLevel includes communities as a core feature and can attach them to memberships or client programs. For a creator whose community is the product, Kajabi's version is the more mature choice.

CRM and Pipelines

This is GoHighLevel's home ground. It has opportunity pipelines, tasks, smart lists, custom fields, lead scoring and a unified conversation history for each contact. Sales teams can see every text, email, call and booking on one record. Our GoHighLevel CRM guide explains how it works.

Kajabi lists a contact CRM and analytics alongside its email and funnel tools. It is built for marketing to an audience, not for managing a sales team or a multi-step sales pipeline.

Funnels and Websites

Both include unlimited landing pages and funnels. Kajabi's funnels support upsells, downsells and order bumps, and its templates are tuned for launching courses and coaching offers. GoHighLevel's funnel builder is broader, with websites, forms, surveys, quizzes, order forms, one-click upsells and webinar funnels, and it can build sites for any kind of business.

Email, SMS and Automation

Kajabi includes unlimited marketing email sends with no per-email charge, plus funnels and automations. Advanced automations start on Growth. There is no texting or calling.

GoHighLevel includes a visual workflow builder, email campaigns and two-way SMS, calling, missed-call text back and social DMs on every plan, billed by usage. A single workflow can text a lead, email them, book them and move their deal. If your sales happen on calls, this matters more than email volume.

Booking and Coaching Calls

Kajabi includes scheduling inside its coaching programs. GoHighLevel has full booking calendars with round-robin, reminders by text and email, and paid appointments. Coaches who sell through discovery calls usually find GoHighLevel's calendar and pipeline combination more complete.

AI Features

Kajabi includes 500 AI credits a month on Growth and 1,000 on Pro (none on Basic), with more at $15 per 500. GoHighLevel sells its AI Employee at $20, $50 or $97 per sub-account a month for things like answering leads by chat and phone. See our GoHighLevel AI guide.

Agencies and White Label

There is no contest here. GoHighLevel was built for agencies, with sub-accounts, snapshots, a white-label desktop app from $297 and SaaS mode on the $497 plan. Kajabi has no client sub-accounts or white label. Read our GoHighLevel for agencies guide.

Ease of Use and Support

Kajabi is generally seen as the simpler platform for a solo creator. Its scope is narrower, so setup is quicker. GoHighLevel puts many more tools in one account, so the first weeks take longer. HighLevel offers 24/7 chat and phone support, a help center and a free live bootcamp. Our GoHighLevel training guide lists the free resources.

Pros and Cons

GoHighLevel

Kajabi

Who Should Choose Which?

If you are torn, ask where the money changes hands. If students buy from a sales page and learn on their own, Kajabi fits. If buyers book a call first, text with you and need follow-up, GoHighLevel fits.

Using Kajabi and GoHighLevel Together

Some creators keep Kajabi for delivery and add GoHighLevel for lead capture, texting, booking and sales follow-up. Kajabi's Growth and Pro plans include webhooks, and Pro adds API access, while GoHighLevel offers webhooks, an API and Zapier and Make connections. Neither vendor lists a native two-way sync between them, so plan the data flow before buying both.

The cost adds up quickly, so treat this as a bridge. Many businesses eventually move everything to one platform.

Moving From Kajabi to GoHighLevel

The hardest part is course content and active subscriptions. Billing agreements usually stay with the original payment processor, so plan how recurring members will move before you switch. Moving the other way follows the same steps in reverse.

Our Verdict

Kajabi and GoHighLevel overlap, but they serve different centres of gravity. Kajabi is the better choice for creators whose product is knowledge: courses, coaching, memberships and community, with unlimited email and a polished student experience. GoHighLevel is the better choice for agencies and businesses that sell through conversations, thanks to its CRM, texting, calling, booking and client sub-accounts at a lower entry price.

If you need both a course library and a real sales pipeline, GoHighLevel covers more ground in one account. If your course is the business and nothing else, Kajabi is the safer, simpler pick. For more options, see our GoHighLevel alternatives and Systeme.io vs Kajabi.

Frequently Asked Questions