ClickFunnels Order Bumps - How to Add One Buyers Actually Tick (2026)

An order bump is a small, related offer shown on the checkout page with a checkbox, such as "Yes, add the video course for $27." If the buyer ticks it, the extra product is added to the same order before payment, with no second checkout. In ClickFunnels 2.0, you attach a product to your checkout page, click the gear icon, and enable "Product is an Order Bump" (or drag the product into the Order Bump section).

This guide covers how order bumps work, the exact setup steps from ClickFunnels' help center, offer and pricing ideas, copy that gets the box ticked, and the mistakes that keep bumps from showing.

What Is an Order Bump?

An order bump is an add-on offer placed inside the order form, usually just above the buy button. The buyer has already decided to purchase and has already typed their details, so adding a relevant extra takes one click.

A typical bump has four parts:

• A checkbox with a short call to action, such as "Yes, add this to my order."
• A preheadline or headline that names the offer.
• One or two sentences explaining why it helps with what they are buying.
• A price, often shown as a special checkout price.

In ClickFunnels, the order bump is part of the checkout element, not a separate page. That is what makes it different from an upsell.

Order Bump vs Upsell vs Downsell

These three terms are often mixed up. They happen at different moments in the funnel.

ClickFunnels' help center says that on an OTO page after a purchase, customers "are not required to re-enter their payment details." That is why the upsell and downsell work best as separate steps, while the bump lives on the checkout itself.

A good funnel often uses all three: a bump on the checkout, a one-click upsell after it, and a downsell if the upsell is declined. Together they form the start of a value ladder.

Why Order Bumps Work

Order bumps rely on timing rather than persuasion.

• The decision is already made. The buyer is committed to the main purchase, so a small related add-on is an easy "yes."
• There is no extra friction. No new page, no second form, no re-entering a card.
• The offer completes the purchase. The best bumps make the main product faster, easier or more complete.
• The price is small next to the order. A modest add-on feels minor beside the main price.

Results vary widely by offer, audience and price, and no bump rate is guaranteed. The only reliable number is the one you measure in your own funnel.

How to Add an Order Bump in ClickFunnels 2.0

The steps below follow ClickFunnels' help center articles on checkout pages and products. Menu names can change, so check the in-app labels as you go.

Before You Start

You need four things in place:

1. A funnel with a checkout (order form) page.
2. A Checkout element on that page. ClickFunnels says order page templates "automatically include the Smart Checkout element."
3. A main product created in your Products section.
4. A second product to use as the bump.

Step 1: Attach the Main Product

Open your funnel from the Funnels menu. Click the three-dot menu beside your checkout page, select Add Products, click + Add Product, then hover over your main product and click Select Product.

Step 2: Attach the Bump Product

Repeat the same steps to attach the product you want to offer as the bump. It will appear in the Attached Products list next to your main product.

Step 3: Mark It as an Order Bump

Click the gear icon next to the bump product and enable the "Product is an Order Bump" checkbox. As a shortcut, ClickFunnels says you can "drag a product into the Order Bump section."

Step 4: Add a Preheadline

Add a preheadline to highlight the offer, such as "One-time offer: add the swipe file." Then click Update Included Product to save.

Step 5: Choose Quantity Settings

In the Attached Products sidebar, scroll to Checkout Settings. Set the Bump Product Quantity Type to one of three options: single product, multiple products with quantity, or multiple products with checkbox. ClickFunnels notes these settings "only work with the new Checkout element," not the Legacy Checkout element.

Step 6: Edit the Text and Style

In the page editor, the order bump settings let you Edit Products (title and description overrides, and enabling prices) or Edit Text, which overrides the headline and content "only within the Smart Checkout element." The Order Bump component lets you style how the bump section looks.

Step 7: Test a Purchase

Preview the page, tick the bump, and complete a test order. Confirm the total updates, the buyer receives access to both products, and any automations for the bump product fire.

Adding a Checkout to a Custom Page

If your page was not built from an order template, add a Checkout element yourself. Open the page in the editor, add a section and row, click the orange + inside the row, choose Checkout under the Checkout category, and save. Then attach products as above.

Order Bumps in ClickFunnels Classic

Older tutorials describe ClickFunnels Classic, where you added a product on the order page's Products tab, switched on a Bump Product toggle, and added an Order Bump element in the editor. Classic's help article also warned that a bump product "must be One-Time" and must use the same payment gateway as the main product.

If you are on ClickFunnels 2.0, follow the steps above instead. Our Classic vs 2.0 comparison explains the wider differences.

Order Bump Offer Ideas

The best bump is the obvious next thing a buyer would want right after the main product. Here are proven types of add-on, by business.

Six Types of Bump That Fit Most Funnels

1. The shortcut: templates or done-for-you assets that save time.
2. The other format: audio or video of a written product.
3. The complement: an accessory or companion product.
4. The upgrade: faster delivery, extra support or a longer access window.
5. The protection: a warranty or replacement plan for physical goods.
6. The next step lite: a small taste of your next offer, which can lead into a bigger upsell later.

Order Bumps by Funnel Type

Where a bump fits depends on the funnel. Here is how it is commonly used in the main ClickFunnels funnel types.

Book Funnels

A free-plus-shipping or low-priced book funnel usually offers the audiobook or a digital version as the bump. The buyer already wants the content, so a second format is a natural add-on. One-click upsells after the order then present a larger course or program.

Tripwire and Low-Ticket Funnels

When the main offer is a low-priced product, the bump should be smaller still, such as a checklist pack or a template. The goal of these funnels is often to cover ad costs, so the bump and upsells carry much of the funnel's profit.

Webinar and Course Funnels

For a course sold after a webinar, good bumps are implementation help: worksheets, recordings of a live session or a set of templates. Keep the bump tied to finishing the course, since the bigger offer comes later. Our webinar funnel guide covers the full flow.

Ecommerce Funnels

Physical products suit accessories, refills, extra units and protection plans. ClickFunnels' quantity settings let the bump work as a single item or as multiple products with quantities or checkboxes, which helps stores offer "add a second one" style bumps.

High-Ticket Application Funnels

Funnels that end in a call or application rarely use a checkout bump at all, because the sale happens on the call. If you do take a deposit online, a bump such as a prep workbook can work, but keep it simple.

What to Do After the Bump

The bump is only the first step in raising order value. After checkout, add an OTO page with a one-click upsell, then a downsell for buyers who decline. ClickFunnels' help center describes adding the OTO step "after the checkout page in the funnel" and using a button with the "1 Click Upsell" action. Plan the bump, upsell and downsell together so each offer leads naturally to the next.

How to Price an Order Bump

There is no official formula, but a few principles hold up:

• Keep it smaller than the main product. A bump that costs more than the main purchase turns a quick decision into a new one.
• Make the value obvious. If you show a regular price next to the checkout price, both must be real.
• Match the buyer's budget. Someone buying a low-priced book is in a different mindset from someone buying a high-ticket program.
• Test, do not guess. Try two price points and compare the share of buyers who tick the bump and the revenue per order.

How to Write Order Bump Copy

The bump has a tiny amount of space, so every word must work.

A Simple Copy Formula

1. Checkbox line: "Yes! Add [product] to my order for just [price]."
2. Headline: the outcome, not the format, for example "Get the done-for-you email templates."
3. Body: one or two sentences linking the bump to the main purchase.
4. Reason now: state honestly that the price applies at checkout, if that is true.

Example Bump Copy

Yes, add the Launch Templates for $27. Skip the blank page. Get the same email and page templates used in the course, ready to copy into your funnel today.

This is an illustration, not a tested result. Write your own version around a product you actually deliver.

Copy Mistakes to Avoid

• Fake scarcity or countdown claims you do not honor.
• Vague names such as "Bonus Pack" with no explanation.
• Pre-ticked boxes. Let buyers choose; surprise charges lead to refunds and disputes.
• Long paragraphs that push the buy button down the page.

Where to Place the Order Bump

ClickFunnels' Classic documentation notes the bump element is "usually added just above the Submit button," and the Smart Checkout keeps the bump inside the checkout flow. Keep it close to the buy button where the buyer's attention already is.

Design tips:

• Use a contrasting box or dashed border so it reads as a separate offer.
• Keep the checkbox large and easy to tap on mobile.
• Show the price clearly so the updated total is not a surprise.
• Use one image at most, or none, to keep the checkout clean.

Testing Your Order Bump

ClickFunnels 2.0 can split test a page. Its help center says to click the three dots on the funnel step, choose Split Test Page, duplicate the page or build a variation, and set the traffic weight with a slider. It recommends running a test "at least 30 days."

Test one change at a time:

• The bump product itself.
• The price.
• The headline and checkbox line.
• The box design.

Track two numbers: the share of buyers who add the bump, and average revenue per order. A higher take rate at a much lower price can earn less overall.

Troubleshooting Order Bump Problems

If problems continue, our ClickFunnels support guide lists every way to reach the support team.

Common Order Bump Mistakes

• Offering something unrelated. A bump should complete the main purchase, not start a new one.
• Pricing the bump too high. It turns an easy add-on into a second decision.
• Bumping a product that is not ready. Deliver what you sell immediately after checkout.
• Using too many bumps. More choices can slow the buyer down; test one before adding a second.
• Forgetting delivery automations. Make sure bump buyers get access, tags and emails.
• Never testing. The first bump is a guess. Measure it before you keep it.

Our Verdict

An order bump is one of the simplest ways to raise revenue per order in ClickFunnels. It takes a few minutes to set up: attach a main product, attach a bump, mark it as an order bump and write a short, honest offer. Start with one closely related add-on, test the price and copy, then build upsells and downsells around it as part of your sales funnel.

For more on the platform, see our ClickFunnels review and ClickFunnels pricing guide.

Frequently Asked Questions