
Most of Russell Brunson's ClickFunnels books are still free plus shipping in November 2026. We checked each official offer page: DotCom Secrets, Expert Secrets and Traffic Secrets cost $9.95 shipping in the US ($19.95 internationally), Network Marketing Secrets and The Linchpin cost $7.95 in the US, the 30 Days book is $9.95 per its help-center FAQ, and The Funnel Hacker's Cookbook is a free digital download with nothing to ship.
The books are real hardcovers and paperbacks that normally sell for around $20 to $25. The catch is that each one is the front end of a funnel, so expect optional upsells like audiobooks and training after checkout. You can skip all of them and still get the book.
Every Free ClickFunnels Book at a Glance
These are the offers we found on official pages on November 11, 2026. Shipping and handling is the only required charge.
| Book | Format | US shipping | International | Status |
|---|---|---|---|---|
| DotCom Secrets | 393-page hardcover | $9.95 | $19.95 | Live |
| Expert Secrets | 384-page book | $9.95 | $19.95 | Live |
| Traffic Secrets | 330-page hardcover | $9.95 | $19.95 | Live |
| Network Marketing Secrets | Physical book + PDF | $7.95 | $16.04 | Live |
| The Linchpin | Physical book | $7.95 | $19.95 | Live |
| 30 Days | Hardcover + members area | $9.95 | $19.95 | Listed in March 2026 help center FAQ |
| The Funnel Hacker's Cookbook | 255-page digital download | None | None | Live |
Official offer pages and Marketing Secrets help center, checked November 11, 2026. The Funnel Hacker's Cookbook is a free download.
Good to Know
These offers can change or close at any time. The DotCom Secrets page itself says "If this page is still here, then the offer is live." Always confirm the price on the order form before you pay.
In This Article
- Every Free ClickFunnels Book at a Glance
- How the Free Plus Shipping Model Works
- The Secrets Trilogy Free Books
- Other Free Russell Brunson Books
- Books That Are Not Free
- Free Offer vs Buying a Retail Copy
- Which Free ClickFunnels Book Should You Get First?
- How to Claim a Free ClickFunnels Book
- Putting the Books Into Practice
- Our Verdict
- Frequently Asked Questions
How the Free Plus Shipping Model Works
"Free plus shipping" is the funnel Brunson teaches in DotCom Secrets, applied to his own books. The book is the free front-end offer. You pay a small shipping charge, which turns you from a visitor into a buyer, and the order pages then present optional paid offers.
Why the Books Are Given Away
A free book is a low-risk first purchase. Someone who pays $9.95 for shipping has shown they will buy online, which makes them far more likely to buy again than someone who only downloads a free PDF. The book then does the selling: each one explains a framework and points to the software and training that make it easier to apply.
That is the same value ladder Brunson teaches, with the free book on the bottom rung. Knowing this helps you read the order pages calmly. The upsells are not tricks, but they are designed to catch you at the moment you are most motivated, so it pays to decide in advance what you will say yes to.
What You Pay
The only required charge is shipping and handling. The official pages describe the book as something they "bought for you," with list prices of $24.95 for DotCom Secrets, Expert Secrets and Traffic Secrets and $19.95 for Network Marketing Secrets and The Linchpin.
What Gets Offered After Checkout
Typical add-ons on the current pages:
| Book | Add-ons shown on the official page |
|---|---|
| DotCom Secrets | Audiobook read by Brunson ($37), DotCom Secrets Live recordings ($97), a one-time training offer |
| Expert Secrets | Audiobook ($37) plus bonus products |
| Traffic Secrets | Audiobook and bonuses ($37) |
| Network Marketing Secrets | Multi-copy shipping packs and a Secrets trilogy offer |
| 30 Days | Course Secrets and the Selling Online event, per the help center |
None of these is required. Decide your budget before you start, because these pages are built to make the next yes easy.
The Guarantees
DotCom Secrets and Expert Secrets both carry a "You've Gotta Be Crazy" guarantee: if you do not love the book, the shipping is refunded and you keep the book. The 30 Days help-center FAQ offers a 100% money-back guarantee on shipping and handling without returning the book.
The Secrets Trilogy Free Books
The three Secrets books are the core of the ClickFunnels library and are all available free plus shipping. Our Secrets trilogy overview explains how they connect.
DotCom Secrets
Offer: Free, plus $9.95 US or $19.95 international shipping, at DotComSecrets.com. The page describes a 393-page hardcover.
DotCom Secrets is Brunson's first major book and the foundation for the rest. It explains the value ladder, the main funnel types, and the scripts that move a buyer from a low-priced offer to higher-value ones. If you only claim one free book, make it this one. Our DotCom Secrets summary covers the key ideas.
Shipping time: About one to two weeks in the US and two to four weeks internationally, per the Marketing Secrets help center's April 2026 FAQ.
Expert Secrets
Offer: Free, plus $9.95 US or $19.95 international shipping, at ExpertSecrets.com. The page lists 384 pages and five bonuses.
Expert Secrets covers the message rather than the mechanics: how to tell stories, build a following and craft offers people want. It pairs naturally with DotCom Secrets. Note that the page still carries old pre-order wording from the 2020 relaunch, but the order form is still on the page. The help center says Amazon copies do not include the funnel's digital bonuses.
Shipping time: About five to seven days in the US and two to four weeks internationally, per the help center.
Traffic Secrets
Offer: Free, plus $9.95 US or $19.95 international shipping, at TrafficSecrets.com. The page describes a 330-page New York Times best-selling hardcover.
Traffic Secrets completes the trilogy by covering how to find your dream customers online and bring them into your funnels, through both organic and paid traffic. Buyers access bonus materials in a members area, using the same email address used for the order.
Shipping time: One to two weeks in the US and three to four weeks internationally, per the help center.
Other Free Russell Brunson Books

Beyond the trilogy, several shorter titles are still offered free plus shipping or as free downloads.
Network Marketing Secrets
Offer: Free, plus $7.95 US or $16.04 international shipping, at NetworkMarketingSecrets.com.
This book applies funnel thinking to network marketing and direct sales, where Brunson's official story says he earned top rankings in several companies. The help center says buyers can also download a PDF version in the membership area, after creating an account with the order email. The page offers multi-copy packs for team leaders who want to hand the book to their downline.
The Linchpin
Offer: Free, plus $7.95 US or $19.95 international shipping, at LinchpinBook.com.
The Linchpin focuses on continuity and membership programs, the recurring-revenue side of a value ladder. The help center says US orders can take up to two weeks and international orders about four to eight weeks. New buyers are enrolled in a members area, though the separate Linchpin presentation is not included.
30 Days
Offer: Free, plus $9.95 US or $19.95 international shipping, per the Marketing Secrets help center FAQ dated March 2026.
30 Days collects day-by-day rebuild plans from 30 successful entrepreneurs who each answer the same question: if you lost everything, what would you do for the next 30 days? Buyers get the hardcover plus digital content in a members area. The 30Days.com page could not be loaded by our checker in November 2026, so confirm the price on the order form. Our full 30 Days book guide covers it in detail.
The Funnel Hacker's Cookbook
Offer: Free digital download at FunnelHackersCookbook.com, with no shipping.
The Cookbook is a 255-page visual guide to 22 sales funnels, laid out like recipes. It is the easiest way to see the funnel types from DotCom Secrets as page-by-page diagrams, and it is the only title here with no cost at all.
Books That Are Not Free
Not every title in the ClickFunnels world follows the free plus shipping model, and some older offers have closed.
| Title | Current status (Nov 2026) |
|---|---|
| Secrets Trilogy box set | Paid. The help center lists $127 with free shipping, including the 614-page "Unlock the Secrets" workbook |
| Lead Funnels | Paid. A $7 swipe file of 106 lead funnels, with a $37 add-on |
| 108 Proven Split Test Winners | Could not verify. The offer site did not load when we checked |
| Marketing Secrets Blackbook | The old offer domain no longer shows a book page |
| Copywriting Secrets (Jim Edwards) | The old offer domain now redirects elsewhere |
If you want all three Secrets books in one order, the box set saves separate checkouts but costs more than claiming the three free offers individually ($29.85 in US shipping in total). The box set does add the workbook.
Free Offer vs Buying a Retail Copy
You can also buy the Secrets trilogy from regular retailers. The right choice depends on what you value.
| Factor | Free plus shipping offer | Retail copy (Amazon or bookstore) |
|---|---|---|
| Up-front cost | Shipping only ($9.95 US for the trilogy titles) | The retailer's price |
| Bonuses and members area | Included with the funnel order | Not included, per the help center |
| Upsell pages | Yes, optional | No |
| Kindle or ebook | Audiobook offered as an add-on | Kindle editions sold on Amazon |
| Delivery speed | About one to two weeks in the US | Depends on the retailer |
| Marketing follow-up | You join Brunson's email list | Little or none |
For most readers in the US, the free offer is the better deal because it costs less and includes the bonuses. The retail route makes sense if you want a Kindle copy, faster delivery, or no marketing emails afterwards.
Is the Free Offer Worth It?
Pros
- The book costs only the shipping charge
- Bonuses and members-area content are included
- Shipping refund guarantee on several titles
- You see a real free-plus-shipping funnel from the buyer's side
Cons
- You will be shown several paid upsells
- International shipping is close to retail price
- Delivery is slower than many retailers
- Your email joins a busy marketing list
That last pro is underrated. Ordering one of these books is a live lesson in the funnel the book describes: the free offer, the order bump, the one-time offer and the follow-up emails. Pay attention to each step and you will learn as much from the checkout as from the first chapter.
Which Free ClickFunnels Book Should You Get First?
The answer depends on where your business is stuck.
| If your problem is... | Start with | Why |
|---|---|---|
| You do not understand how funnels make money | DotCom Secrets | Value ladder and core funnel types |
| People visit but do not buy | Expert Secrets | Story, message and offer |
| Nobody is visiting | Traffic Secrets | Finding and attracting buyers |
| You do not know what to do first | 30 Days | 30 day-by-day action plans |
| You sell through a network marketing company | Network Marketing Secrets | Funnels for direct sales |
| You want recurring revenue | The Linchpin | Continuity and memberships |
| You want visual funnel examples free | Funnel Hacker's Cookbook | 22 funnel recipes, no shipping |
For a full reading order, see our Russell Brunson books in order guide, and for books by other authors he recommends, our Russell Brunson recommended books list.
How to Claim a Free ClickFunnels Book

- 1Go to the book's official offer page, not a reseller or download site
- 2Check the shipping price on the order form for your country
- 3Enter your shipping and card details and complete the order
- 4Decline any add-ons you do not want, such as the audiobook or training
- 5Save your confirmation email and create the members-area login with the same email
Tips for a Smooth Order
- Use the same email everywhere. The help center repeatedly notes that bonuses and PDFs only appear if your members-area login matches your order email.
- Watch your spam folder. Tracking numbers and access links often land there.
- Avoid unofficial PDFs. Sites offering free downloads of these books are not authorized, and some are spam. The official offers are cheap enough to make the risk pointless.
- International buyers: customs fees are generally not covered, and delivery can take several weeks.
Putting the Books Into Practice
The books are free, but they were written to sell software and programs. Every framework assumes you can build landing pages, order forms and email follow-ups. You can do that in many tools, but the examples are written around ClickFunnels, which lists plans from $97 a month with a free trial and a 30-day money-back guarantee on its pricing page.
A good next step after DotCom Secrets is to map your own value ladder and build one funnel from it. Our ClickFunnels review covers whether the software is worth it.
Our Verdict
Russell Brunson's free-plus-shipping books are still one of the cheapest ways to learn funnel marketing. In November 2026, the whole Secrets trilogy costs $29.85 in US shipping when claimed through the three individual offers, and the Funnel Hacker's Cookbook costs nothing.
Start with DotCom Secrets, add Expert Secrets and Traffic Secrets as you need them, and skip the upsells until you have read the book. Then put one idea into practice before ordering the next title.
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Frequently Asked Questions
Are ClickFunnels Books Really Free?
The books are free, but you pay shipping and handling. On the official pages checked in November 2026, that is $9.95 in the US for DotCom Secrets, Expert Secrets, Traffic Secrets and 30 Days, and $7.95 for Network Marketing Secrets and The Linchpin.
Which ClickFunnels Book Should I Get First?
DotCom Secrets. It explains the value ladder and the basic funnel types that the other books build on. Expert Secrets and Traffic Secrets come next.
Is There a Completely Free ClickFunnels Book with No Shipping?
Yes. The Funnel Hacker's Cookbook is a free digital download of 255 pages covering 22 funnel types, so there is nothing to ship.
How Much Is Shipping Outside the US?
International shipping is $19.95 for most titles, including DotCom Secrets, Expert Secrets, Traffic Secrets, 30 Days and The Linchpin. Network Marketing Secrets lists $16.04.
Will I Be Charged Anything Else?
Only if you accept an add-on. The order pages offer optional extras such as audiobooks for $37, and you can decline them and still receive the free book.
Can I Buy the Books on Amazon Instead?
Yes, the Secrets trilogy is sold through normal retailers, including Kindle editions. The help center notes that retail copies do not include the bonuses that come with the free-plus-shipping offers.
How Long Do the Free Books Take to Arrive?
The Marketing Secrets help center gives roughly one to two weeks for US orders on most titles, and two to eight weeks internationally depending on the book.
Build the Funnels the Books Describe
Every free book on this page was written around ClickFunnels. Start the free trial and build your first funnel while you read.
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