ClickFunnels Platinum was the $297-a-month top plan of ClickFunnels Classic, the original ClickFunnels platform. It added unlimited funnels, Actionetics email marketing, Backpack affiliate management and FunnelFlix training to the basic Classic plan. It is no longer sold. New customers today get the current ClickFunnels platform (formerly ClickFunnels 2.0), where the closest plan by price is Optimize at $297 a month ($248 billed annually).
This review explains what Platinum included, who still has it, how it compares with today's plans, and what to choose now.
What Was ClickFunnels Platinum?
ClickFunnels Classic was sold on two main plans: a basic plan with limits on funnels and pages, and Platinum, which removed those limits and bundled extra tools. Platinum became the plan most serious users chose, because it included the email and affiliate tools that made ClickFunnels an all-in-one platform.
What Platinum Included
| Feature | What It Did |
|---|---|
| Unlimited funnels and pages | No caps on what you built |
| Actionetics | Classic's email marketing and automation tool |
| Backpack | Affiliate program management for your own products |
| Follow-Up Funnels | Automated email and message sequences |
| FunnelFlix | Training library from Russell Brunson and other experts |
| Priority support | Faster support than the basic plan |
Our Backpack guide and FunnelFlix review cover those tools in detail.
Platinum vs the Classic Standard Plan
Reviews written while Platinum was on sale describe the two Classic plans like this. ClickFunnels no longer publishes these details, so treat them as historical reports.
| Classic Standard | Classic Platinum | |
|---|---|---|
| Price | $97/mo | $297/mo |
| Funnels | 20 | Unlimited |
| Pages | 100 | Unlimited |
| Custom domains | 3 | 9 |
| Admin users | 1 | Up to 3 |
| Email and affiliate tools | Not included | Actionetics and Backpack |
| Training | Not included | FunnelFlix |
Those same reviews describe Platinum as a rebrand of an earlier top plan called the Etison Suite, at the same $297 price.
In This Article
- What Was ClickFunnels Platinum?
- ClickFunnels Platinum Timeline
- Is ClickFunnels Platinum Still Available?
- Platinum vs Today's ClickFunnels Plans
- The FunnelFlix Question
- Pros and Cons of Platinum (Historically)
- Should You Stay on Platinum or Move?
- Where Each Platinum Feature Lives Today
- Migration Considerations for Platinum Users
- Our Verdict
- Frequently Asked Questions
ClickFunnels Platinum Timeline
ClickFunnels has not published the date it stopped selling Platinum. The rest of the timeline below comes from ClickFunnels' own help center.
| Period | What Happened |
|---|---|
| Classic era | Platinum sold as the $297 top plan of ClickFunnels Classic |
| September 2021 to May 2024 | ClickFunnels 2.0 sold as Basic ($147), Pro ($197) and FunnelHacker ($297) |
| June 2024 to June 2025 | 2.0 plans simplified to Startup ($97) and Pro ($297) |
| Current | Launch ($97), Scale ($197), Optimize ($297) and Dominate ($5,997 a year) |
| January 18, 2026 | Connecting Maintenance Mode closed to 2.0 accounts created after this date |
ClickFunnels says customers on older plans keep their existing plan and limits. That is why some people still have Classic Platinum or an early 2.0 plan.
Is ClickFunnels Platinum Still Available?
No, not for new customers. ClickFunnels' pricing page only sells the current plans. A few things remain for existing users:
- Existing Classic Platinum accounts still exist, and ClickFunnels says it supports Classic while customers use it.
- Some bundles include Classic Platinum. ClickFunnels' help center says certain programs (such as Inner Circle, 2CCX, Funnel Builder Certification, Funnel Builder Secrets and a 2023 Your First Funnel Challenge plan) can include an upgrade to Classic Platinum with a free year of service.
- Platinum Maintenance is a $0 a month plan that keeps a Classic account available. ClickFunnels says connecting it is not available to 2.0 accounts created after January 18, 2026.
Good to Know
If you see a Platinum offer outside ClickFunnels' own account area or an official program, be cautious. ClickFunnels does not sell Platinum on its public pricing page.
Platinum vs Today's ClickFunnels Plans
| Classic Platinum (historical) | Optimize (current) | |
|---|---|---|
| Price | $297/mo | $297/mo or $248/mo annual |
| Funnels | Unlimited | Unlimited (marked limited time) |
| Actionetics | Built-in email, 750,000 sends a month | |
| Contacts | Plan-dependent | 150,000 |
| Courses and memberships | Membership areas | 10 courses with a customer center |
| Workspaces (brands) | One account | 10 workspaces |
| Team members | Limited | 10 |
| Website and blog | Not a focus | Included |
| Automation | Follow-Up Funnels | Visual workflows |
| Affiliate management | Backpack | Included |
Annual billing: $81, $164 and $248 a month. Dominate is $5,997 a year.
Most former Platinum users do not need Optimize. Launch ($97, or $81 annually) already includes email, courses, unlimited funnels and a CRM for one brand with up to 10,000 contacts. Scale suits users with several brands or larger lists.
The FunnelFlix Question
ClickFunnels' own pages disagree about FunnelFlix today. Its pricing page lists FunnelFlix access on the current plans, while its help center (updated Oct 12, 2026) says FunnelFlix is closed to new members and open only to existing ClickFunnels Classic account holders. If training access matters to you, check inside your account or ask support before choosing a plan.
Pros and Cons of Platinum (Historically)
Pros
- Unlimited funnels and pages
- Email and affiliate tools in one plan
- FunnelFlix training
- Made ClickFunnels a true all-in-one
Cons
- $297 a month
- Classic editor and tools are older
- No longer sold
- Data separate from today's platform
Should You Stay on Platinum or Move?
| Situation | Recommendation |
|---|---|
| You have Classic Platinum and your funnels work | You can keep it; plan a move on your schedule |
| You rely on Actionetics or Backpack | Rebuild email and affiliate setup in the current platform before switching |
| You are a new customer | Choose a current plan; Platinum is not available |
| You were offered Platinum in a bundle | Read the bundle terms; know what happens after the free year |
Our Classic vs 2.0 guide covers migration steps, including importing pages with the BarnumPT extension.
Where Each Platinum Feature Lives Today
If you used a Platinum tool, here is the closest equivalent on the current platform:
| Platinum Tool | Current Equivalent | Plan Notes |
|---|---|---|
| Actionetics email | Built-in email marketing | Included on every plan |
| Follow-Up Funnels | Visual workflows | Included on every plan |
| Backpack | Built-in affiliate management | Check your plan's feature list |
| Membership areas | Courses with a customer center | Course limits rise with each plan |
| FunnelFlix | FunnelFlix, FunnelFlix Pro or FunnelFlix Platinum | Scale, Optimize and Dominate, per the pricing page |
| Priority support | Priority + Live Chat Support | Scale and Optimize; VIP on Dominate |
| Several brands in one account | Workspaces | 5 on Scale, 10 on Optimize, 20 on Dominate |
Migration Considerations for Platinum Users
ClickFunnels says Classic and ClickFunnels 2.0 "are two different software pieces," and you only get a 2.0 account if you sign up for it. Nothing moves across automatically, so plan the switch:
- 1List every live funnel, domain and product
- 2Export your contacts and email lists
- 3Rebuild email sequences as workflows
- 4Recreate affiliate programs and tell your affiliates
- 5Reconnect domains and payment processors
- 6Test every checkout before switching traffic
- 7Decide whether to keep Classic on Maintenance
- Backpack affiliates. ClickFunnels says Backpack stays open on the Maintenance plan only if it was unlocked before the switch.
- FunnelFlix access. ClickFunnels says FunnelFlix is kept in Maintenance Mode if the account was on Basic or Platinum before enabling it.
- Timing. Move during a quiet sales period, and keep old pages live until the new ones are tested.
Quick Tip
Rebuild your most profitable funnel first. Once it works on the current platform, the rest of the move carries much less risk.
Our Verdict
ClickFunnels Platinum was the plan that made ClickFunnels an all-in-one platform, but it belongs to the Classic era. Today's ClickFunnels includes everything Platinum offered and more, starting at a lower price. For almost everyone, the right move is a current plan, starting with a free trial on Launch and upgrading only when you hit a limit.
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Frequently Asked Questions
What Is ClickFunnels Platinum?
Platinum was the top plan of ClickFunnels Classic, the original ClickFunnels platform. It cost $297 a month and added unlimited funnels, Actionetics email, Backpack affiliate management and FunnelFlix training to the basic plan.
Can I Still Buy ClickFunnels Platinum?
No. ClickFunnels' pricing page sells only the current plans (Launch, Scale, Optimize and Dominate). Some existing Classic users still have Platinum, and ClickFunnels' help center describes certain bundles that include a year of Classic Platinum.
What Replaced ClickFunnels Platinum?
The current ClickFunnels platform (formerly ClickFunnels 2.0). At the same $297 monthly price, Optimize includes 10 workspaces, 150,000 contacts, 750,000 emails a month and 10 courses.
What Is Platinum Maintenance?
ClickFunnels Classic accounts can be placed on a $0 a month Platinum Maintenance plan. Connecting it is not available to ClickFunnels 2.0 accounts created after January 18, 2026.
Is FunnelFlix Still Included?
ClickFunnels' own pages conflict on this. The pricing page lists FunnelFlix access on current plans, while its help center (updated Oct 12, 2026) says FunnelFlix is closed to new members and open only to existing ClickFunnels Classic account holders. Check inside your account.
Does a ClickFunnels 2.0 Account Include My Classic Platinum Account?
No. ClickFunnels describes Classic and 2.0 as two different pieces of software with separate accounts. You only get a 2.0 account by signing up for it, and your funnels do not transfer automatically.
Which Current Plan Should a Former Platinum User Choose?
Start with the plan that fits your size, not your old price. Launch covers one brand with up to 10,000 contacts, Scale adds five workspaces (plus FunnelFlix, per the pricing page), and Optimize matches Platinum's $297 price with ten workspaces.
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