ClickFunnels Affiliate Program - Commissions, Rules and Payouts (2026)

Promoting ClickFunnels is easier when you use it yourself

Hand writing notes beside printed marketing charts

The ClickFunnels affiliate program pays a 30% monthly recurring commission on every ClickFunnels subscription you refer, on monthly and annual plans, with a 45-day cookie. Payouts arrive through Tipalti on the 1st and 15th of each month after a 45-day cooling-off period, with a $100 minimum. Customers are enrolled automatically, and you do not need a paid account to join.

Below are the full terms, the Dream Car program, the rules affiliates must follow and how the commission adds up.

Commission30% recurring
Cookie45 days, last click
Payouts1st and 15th via Tipalti
Minimum payout$100

ClickFunnels Affiliate Program at a Glance

Details
Commission 30% monthly recurring for general affiliates
Certified Funnel Builder affiliates 20%
Legacy 40% rate Only for grandfathered affiliates who qualified before October 4, 2022
Cookie 45 days, last affiliate click wins
Cooling-off period 45 days (includes the free trial)
Payment method Tipalti
Payout dates 1st and 15th of each month
Minimum payout $100
Cost to join Free
Second tier Shown in the dashboard; no public rate
Dream Car program Car payment reimbursed at 100+ active members

Good to Know

Many articles still say ClickFunnels pays "up to 40%." For new affiliates, the published rate is 30%. The 40% rate only applies to affiliates grandfathered before October 4, 2022.

In This Article
  1. ClickFunnels Affiliate Program at a Glance
  2. How Much Can You Earn?
  3. How to Join
  4. How Payouts Work
  5. The Dream Car Program
  6. The Rules Affiliates Must Follow
  7. How Affiliates Promote ClickFunnels
  8. Commission Math: Worked Examples
  9. The Sticky Cookie and Attribution Explained
  10. Inside the Affiliate Dashboard
  11. Getting Your First Commission Step by Step
  12. Why Affiliates Lose Commissions
  13. Who the Program Suits
  14. Pros and Cons
  15. ClickFunnels vs Other Funnel Affiliate Programs
  16. Frequently Asked Questions

How Much Can You Earn?

Commissions recur each month a referred customer stays subscribed. At 30%:

Referred Plan Customer Pays Your Monthly Commission
Launch, monthly $97 $29.10
Scale, monthly $197 $59.10
Optimize, monthly $297 $89.10
Monthly Commission From 10 Active Referrals
Launch$291
Scale$591
Optimize$891

30% of the monthly plan price, ten customers. Actual earnings depend on which plans people choose and how long they stay.

Annual plans also earn 30%. ClickFunnels also promotes challenge offers to affiliates, describing earnings of "up to $89.10 a month" for each trial sign-up that stays active.

How to Join

Colleagues discussing charts on a laptop and paper
  • ClickFunnels customers are enrolled automatically through the Referrals app in their account.
  • Everyone else can sign up through the affiliate program form on ClickFunnels' website. No subscription is required.

After your first commission, ClickFunnels says the affiliate team holds a verification call, and you must set up Tipalti within 120 days of your first commission or those commissions are forfeited.

How Payouts Work

  1. A visitor clicks your link; the 45-day cookie starts.
  2. They start a trial and become a paying customer.
  3. The commission enters a 45-day cooling-off period (which includes the trial).
  4. Approved commissions are paid through Tipalti on the 1st or 15th, once you reach $100.
From Click to Payout
  1. 1Click on your link
  2. 2Trial and first payment
  3. 345-day cooling-off
  4. 4Payout on the 1st or 15th

The Dream Car Program

ClickFunnels' Dream Car program is one of its best-known affiliate perks. ClickFunnels says that if you "get and keep 100 or more active ClickFunnels members," it "will reimburse you for the lease or purchase payment of your dream car," subject to its program terms. Our ClickFunnels Dream Car guide covers the details and the fine print.

The Rules Affiliates Must Follow

ClickFunnels' affiliate agreement (last updated September 15, 2025) includes these rules:

Rule What It Means
No trademark paid search No bidding on "ClickFunnels" or similar terms in search ads
No direct linking from paid ads Ads must not send traffic straight to ClickFunnels sales pages
No "ClickFunnels" in URLs or site names Your domain and site name cannot contain the trademark
Trademark symbol The agreement asks affiliates to follow "ClickFunnels" with ®
No cash incentives No cash rebates, rewards points or prizes to get sign-ups
No guaranteed results Income claims must make clear results vary
Disclosure Affiliate relationships must be plainly disclosed
No texting, fax or telemarketing Not allowed for promotion
No self-referrals No commission on your own account
Inactivity The agreement ends after 12 months with no commissions

How Affiliates Promote ClickFunnels

Two colleagues reviewing data on a laptop and printed charts

The approaches that work within the rules:

  • Content: reviews, comparisons and tutorials that help people decide, like the guides on this site.
  • Email lists: sharing your own funnel results and ClickFunnels challenges with subscribers.
  • YouTube and social: walkthroughs of building funnels.
  • Challenges: promoting ClickFunnels' free challenges, which lead into trials.
  • Bonuses: templates or training for your niche (never cash); see our ClickFunnels bonuses guide.

The strongest promotion comes from people who use ClickFunnels themselves, because they can show real funnels.

Commission Math: Worked Examples

The table above shows monthly plans. Here is how the same 30% rate works in other situations. These are illustrations of the published rate, not predictions of what any affiliate will earn.

Annual Plan Referrals

Annual plans also earn 30%. If a referral pays for Launch annually at $81 a month, that is $972 for the year, and 30% of it is $291.60.

Referred Plan Annual Cost 30% Commission
Launch, annual $972 ($81/mo) $291.60
Scale, annual $1,968 ($164/mo) $590.40
Optimize, annual $2,976 ($248/mo) $892.80

How Recurring Commissions Build Up

Because commissions recur, a steady flow of referrals stacks over time. Five new Launch referrals a month who all stay subscribed would mean 5 active accounts after month one, 30 after six months and 60 after a year. At $29.10 each, 60 active Launch accounts equal $1,746 a month.

In practice, some customers cancel, and a cancelled account stops paying commission. Keeping customers matters as much as finding them.

The Dream Car Threshold in Numbers

The Dream Car program needs 100 or more active members. If all 100 were on Launch monthly, the regular commission alone would be 100 × $29.10, or $2,910 a month, before any car reimbursement.

Monthly Commission by Active Launch Referrals
10 active$291
30 active$873
60 active$1,746
100 active$2,910

30% of the $97 Launch monthly price. Illustration only; real totals depend on plan mix and cancellations.

ClickFunnels calls its tracking a "sticky cookie." Once someone clicks your link, the referral stays tied to you for 45 days.

  • Last click wins. If several affiliates refer the same person, the last affiliate link clicked that leads directly to a purchase gets the credit.
  • Cleared cookies end tracking. If the prospect clears their browser cookies, your cookie is removed.
  • Cancellations end the link. If the referred account is cancelled for any reason, your affiliation to it is removed.
  • Always use your own link. Your cookie is only applied when the prospect clicks your unique affiliate link.
  • Classic and current ClickFunnels are separate. ClickFunnels says you need to be an affiliate for the current platform to earn its commissions, even if you were a Classic affiliate.

Inside the Affiliate Dashboard

Overhead view of a team analyzing charts on laptops

Customers open the dashboard from Apps → Referrals in their ClickFunnels account. ClickFunnels lists these sections:

Section What It Shows
Key Metrics Estimated monthly earnings, total referrals and active subscriptions
Activity Chart Clicks, sign-ups and conversions over time
Campaigns Custom campaign links with their own codes and stats
Payouts Completed and upcoming payments, linked to Tipalti
Trials and Conversions How many trials became paid accounts
Commissions Each commission by date, type and amount
Affiliate Codes Affiliate-specific coupon codes, if available
2nd Tier Affiliates Referrals from sub-affiliates, if you are in a multi-tier structure

Campaign links are useful for content sites. A separate campaign for each article, video or email shows which pieces actually produce sign-ups.

Getting Your First Commission Step by Step

First Commission Checklist
  1. 1Join through the Referrals app or the affiliate sign-up form
  2. 2Accept the affiliate agreement
  3. 3Copy your link and create campaign links for each channel
  4. 4Publish helpful content that uses your link
  5. 5Wait out the 45-day cooling-off period
  6. 6Book the verification call with the Affiliate Manager
  7. 7Finish Tipalti setup within 120 days
  8. 8Receive payouts on the 1st or 15th once you pass $100

Why Affiliates Lose Commissions

Most lost commissions come from a handful of avoidable issues.

  • Tipalti not set up in time. Commissions expire if setup is not finished within 120 days of the first commission.
  • The prospect clicked someone else's link last. Last-click attribution gives the sale to the final affiliate link.
  • Cookies cleared or expired. The cookie lasts 45 days and is removed if the prospect clears cookies.
  • Below the payout minimum. Balances under $100 wait until they reach the threshold.
  • Breaking the rules. Trademark bidding or direct linking from paid ads violates the agreement.
  • Going inactive. The agreement ends after 12 months with no commissions.

Quick Tip

Set up Tipalti as soon as you can rather than waiting for your first commission notice. It removes the risk of missing the 120-day window.

Who the Program Suits

  • Good fit: bloggers, YouTubers, course creators and coaches whose audience builds funnels or sells online.
  • Good fit: agencies and consultants who already set up ClickFunnels for clients and can explain it.
  • Weaker fit: anyone planning to rely on paid search ads, since bidding on ClickFunnels trademarks and direct linking from paid ads are not allowed.
  • Weaker fit: audiences that only need a simple website, who are unlikely to stay subscribed.

Pros and Cons

Florist checking an online order on a tablet in her shop

Pros

  • 30% recurring commission
  • 45-day cookie
  • Free to join, automatic for customers
  • Dream Car incentive
  • Strong brand with challenges and training to promote

Cons

  • Legacy 40% rate not available to new affiliates
  • 45-day wait before commissions clear
  • Strict rules on paid ads and trademarks
  • Competitive niche

ClickFunnels vs Other Funnel Affiliate Programs

If you promote marketing software, you may compare programs. GoHighLevel and Systeme.io also run affiliate programs; see our GoHighLevel affiliate program guide. Pick the products you can honestly recommend to your audience, since recurring commissions depend on customers staying.

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Frequently Asked Questions

How Much Does the ClickFunnels Affiliate Program Pay?

General affiliates earn a 30% monthly recurring commission on ClickFunnels subscriptions, on monthly and annual plans. Certified Funnel Builder affiliates earn 20%. A 40% rate applies only to grandfathered affiliates who qualified before October 4, 2022.

45 days, with the last affiliate link clicked before purchase getting credit.

When Does ClickFunnels Pay Affiliates?

After a 45-day cooling-off period, through Tipalti on the 1st and 15th of each month, with a $100 minimum payout.

Do I Need to Pay for ClickFunnels to Be an Affiliate?

No. Customers are enrolled automatically through the Referrals app, and anyone else can apply through the affiliate program sign-up form.

What Is the ClickFunnels Dream Car Program?

ClickFunnels says that if you get and keep 100 or more active ClickFunnels members, it will reimburse the lease or purchase payment of your dream car, subject to its terms.

Can I Run Google Ads on the ClickFunnels Brand Name?

No. ClickFunnels' affiliate agreement prohibits paid search on ClickFunnels trademarks and direct linking to ClickFunnels sales pages from paid ads.

The last affiliate link clicked that leads directly to a purchase gets the credit, as long as it is within the 45-day cookie window.

Do I Earn Commission If My Referral Cancels?

No. Commissions are paid on accounts that generate a payment, and your affiliation is removed if the referred account is cancelled.

Can a ClickFunnels Classic Affiliate Earn on the Current ClickFunnels?

ClickFunnels says you need to be an affiliate for the current platform to earn its commissions, even if you were a Classic affiliate.

Start With Your Own ClickFunnels Account

Customers are enrolled in the affiliate program automatically. Start a free trial, build your first funnel, then share what works.

Start Your Free ClickFunnels Trial
Start Your Free ClickFunnels Trial