
The ClickFunnels affiliate program pays a 30% monthly recurring commission on every ClickFunnels subscription you refer, on monthly and annual plans, with a 45-day cookie. Payouts arrive through Tipalti on the 1st and 15th of each month after a 45-day cooling-off period, with a $100 minimum. Customers are enrolled automatically, and you do not need a paid account to join.
Below are the full terms, the Dream Car program, the rules affiliates must follow and how the commission adds up.
ClickFunnels Affiliate Program at a Glance
| Details | |
|---|---|
| Commission | 30% monthly recurring for general affiliates |
| Certified Funnel Builder affiliates | 20% |
| Legacy 40% rate | Only for grandfathered affiliates who qualified before October 4, 2022 |
| Cookie | 45 days, last affiliate click wins |
| Cooling-off period | 45 days (includes the free trial) |
| Payment method | Tipalti |
| Payout dates | 1st and 15th of each month |
| Minimum payout | $100 |
| Cost to join | Free |
| Second tier | Shown in the dashboard; no public rate |
| Dream Car program | Car payment reimbursed at 100+ active members |
Good to Know
Many articles still say ClickFunnels pays "up to 40%." For new affiliates, the published rate is 30%. The 40% rate only applies to affiliates grandfathered before October 4, 2022.
In This Article
- ClickFunnels Affiliate Program at a Glance
- How Much Can You Earn?
- How to Join
- How Payouts Work
- The Dream Car Program
- The Rules Affiliates Must Follow
- How Affiliates Promote ClickFunnels
- Commission Math: Worked Examples
- The Sticky Cookie and Attribution Explained
- Inside the Affiliate Dashboard
- Getting Your First Commission Step by Step
- Why Affiliates Lose Commissions
- Who the Program Suits
- Pros and Cons
- ClickFunnels vs Other Funnel Affiliate Programs
- Frequently Asked Questions
How Much Can You Earn?
Commissions recur each month a referred customer stays subscribed. At 30%:
| Referred Plan | Customer Pays | Your Monthly Commission |
|---|---|---|
| Launch, monthly | $97 | $29.10 |
| Scale, monthly | $197 | $59.10 |
| Optimize, monthly | $297 | $89.10 |
30% of the monthly plan price, ten customers. Actual earnings depend on which plans people choose and how long they stay.
Annual plans also earn 30%. ClickFunnels also promotes challenge offers to affiliates, describing earnings of "up to $89.10 a month" for each trial sign-up that stays active.
How to Join

- ClickFunnels customers are enrolled automatically through the Referrals app in their account.
- Everyone else can sign up through the affiliate program form on ClickFunnels' website. No subscription is required.
After your first commission, ClickFunnels says the affiliate team holds a verification call, and you must set up Tipalti within 120 days of your first commission or those commissions are forfeited.
How Payouts Work
- A visitor clicks your link; the 45-day cookie starts.
- They start a trial and become a paying customer.
- The commission enters a 45-day cooling-off period (which includes the trial).
- Approved commissions are paid through Tipalti on the 1st or 15th, once you reach $100.
- 1Click on your link
- 2Trial and first payment
- 345-day cooling-off
- 4Payout on the 1st or 15th
The Dream Car Program
ClickFunnels' Dream Car program is one of its best-known affiliate perks. ClickFunnels says that if you "get and keep 100 or more active ClickFunnels members," it "will reimburse you for the lease or purchase payment of your dream car," subject to its program terms. Our ClickFunnels Dream Car guide covers the details and the fine print.
The Rules Affiliates Must Follow
ClickFunnels' affiliate agreement (last updated September 15, 2025) includes these rules:
| Rule | What It Means |
|---|---|
| No trademark paid search | No bidding on "ClickFunnels" or similar terms in search ads |
| No direct linking from paid ads | Ads must not send traffic straight to ClickFunnels sales pages |
| No "ClickFunnels" in URLs or site names | Your domain and site name cannot contain the trademark |
| Trademark symbol | The agreement asks affiliates to follow "ClickFunnels" with ® |
| No cash incentives | No cash rebates, rewards points or prizes to get sign-ups |
| No guaranteed results | Income claims must make clear results vary |
| Disclosure | Affiliate relationships must be plainly disclosed |
| No texting, fax or telemarketing | Not allowed for promotion |
| No self-referrals | No commission on your own account |
| Inactivity | The agreement ends after 12 months with no commissions |
How Affiliates Promote ClickFunnels

The approaches that work within the rules:
- Content: reviews, comparisons and tutorials that help people decide, like the guides on this site.
- Email lists: sharing your own funnel results and ClickFunnels challenges with subscribers.
- YouTube and social: walkthroughs of building funnels.
- Challenges: promoting ClickFunnels' free challenges, which lead into trials.
- Bonuses: templates or training for your niche (never cash); see our ClickFunnels bonuses guide.
The strongest promotion comes from people who use ClickFunnels themselves, because they can show real funnels.
Commission Math: Worked Examples
The table above shows monthly plans. Here is how the same 30% rate works in other situations. These are illustrations of the published rate, not predictions of what any affiliate will earn.
Annual Plan Referrals
Annual plans also earn 30%. If a referral pays for Launch annually at $81 a month, that is $972 for the year, and 30% of it is $291.60.
| Referred Plan | Annual Cost | 30% Commission |
|---|---|---|
| Launch, annual | $972 ($81/mo) | $291.60 |
| Scale, annual | $1,968 ($164/mo) | $590.40 |
| Optimize, annual | $2,976 ($248/mo) | $892.80 |
How Recurring Commissions Build Up
Because commissions recur, a steady flow of referrals stacks over time. Five new Launch referrals a month who all stay subscribed would mean 5 active accounts after month one, 30 after six months and 60 after a year. At $29.10 each, 60 active Launch accounts equal $1,746 a month.
In practice, some customers cancel, and a cancelled account stops paying commission. Keeping customers matters as much as finding them.
The Dream Car Threshold in Numbers
The Dream Car program needs 100 or more active members. If all 100 were on Launch monthly, the regular commission alone would be 100 × $29.10, or $2,910 a month, before any car reimbursement.
30% of the $97 Launch monthly price. Illustration only; real totals depend on plan mix and cancellations.
The Sticky Cookie and Attribution Explained
ClickFunnels calls its tracking a "sticky cookie." Once someone clicks your link, the referral stays tied to you for 45 days.
- Last click wins. If several affiliates refer the same person, the last affiliate link clicked that leads directly to a purchase gets the credit.
- Cleared cookies end tracking. If the prospect clears their browser cookies, your cookie is removed.
- Cancellations end the link. If the referred account is cancelled for any reason, your affiliation to it is removed.
- Always use your own link. Your cookie is only applied when the prospect clicks your unique affiliate link.
- Classic and current ClickFunnels are separate. ClickFunnels says you need to be an affiliate for the current platform to earn its commissions, even if you were a Classic affiliate.
Inside the Affiliate Dashboard

Customers open the dashboard from Apps → Referrals in their ClickFunnels account. ClickFunnels lists these sections:
| Section | What It Shows |
|---|---|
| Key Metrics | Estimated monthly earnings, total referrals and active subscriptions |
| Activity Chart | Clicks, sign-ups and conversions over time |
| Campaigns | Custom campaign links with their own codes and stats |
| Payouts | Completed and upcoming payments, linked to Tipalti |
| Trials and Conversions | How many trials became paid accounts |
| Commissions | Each commission by date, type and amount |
| Affiliate Codes | Affiliate-specific coupon codes, if available |
| 2nd Tier Affiliates | Referrals from sub-affiliates, if you are in a multi-tier structure |
Campaign links are useful for content sites. A separate campaign for each article, video or email shows which pieces actually produce sign-ups.
Getting Your First Commission Step by Step
- 1Join through the Referrals app or the affiliate sign-up form
- 2Accept the affiliate agreement
- 3Copy your link and create campaign links for each channel
- 4Publish helpful content that uses your link
- 5Wait out the 45-day cooling-off period
- 6Book the verification call with the Affiliate Manager
- 7Finish Tipalti setup within 120 days
- 8Receive payouts on the 1st or 15th once you pass $100
Why Affiliates Lose Commissions
Most lost commissions come from a handful of avoidable issues.
- Tipalti not set up in time. Commissions expire if setup is not finished within 120 days of the first commission.
- The prospect clicked someone else's link last. Last-click attribution gives the sale to the final affiliate link.
- Cookies cleared or expired. The cookie lasts 45 days and is removed if the prospect clears cookies.
- Below the payout minimum. Balances under $100 wait until they reach the threshold.
- Breaking the rules. Trademark bidding or direct linking from paid ads violates the agreement.
- Going inactive. The agreement ends after 12 months with no commissions.
Quick Tip
Set up Tipalti as soon as you can rather than waiting for your first commission notice. It removes the risk of missing the 120-day window.
Who the Program Suits
- Good fit: bloggers, YouTubers, course creators and coaches whose audience builds funnels or sells online.
- Good fit: agencies and consultants who already set up ClickFunnels for clients and can explain it.
- Weaker fit: anyone planning to rely on paid search ads, since bidding on ClickFunnels trademarks and direct linking from paid ads are not allowed.
- Weaker fit: audiences that only need a simple website, who are unlikely to stay subscribed.
Pros and Cons

Pros
- 30% recurring commission
- 45-day cookie
- Free to join, automatic for customers
- Dream Car incentive
- Strong brand with challenges and training to promote
Cons
- Legacy 40% rate not available to new affiliates
- 45-day wait before commissions clear
- Strict rules on paid ads and trademarks
- Competitive niche
ClickFunnels vs Other Funnel Affiliate Programs
If you promote marketing software, you may compare programs. GoHighLevel and Systeme.io also run affiliate programs; see our GoHighLevel affiliate program guide. Pick the products you can honestly recommend to your audience, since recurring commissions depend on customers staying.
Build Your Funnel With ClickFunnels
Pages, checkout, email and courses in one account, with a free trial and a 30-day money-back guarantee.
Frequently Asked Questions
How Much Does the ClickFunnels Affiliate Program Pay?
General affiliates earn a 30% monthly recurring commission on ClickFunnels subscriptions, on monthly and annual plans. Certified Funnel Builder affiliates earn 20%. A 40% rate applies only to grandfathered affiliates who qualified before October 4, 2022.
How Long Is the ClickFunnels Affiliate Cookie?
45 days, with the last affiliate link clicked before purchase getting credit.
When Does ClickFunnels Pay Affiliates?
After a 45-day cooling-off period, through Tipalti on the 1st and 15th of each month, with a $100 minimum payout.
Do I Need to Pay for ClickFunnels to Be an Affiliate?
No. Customers are enrolled automatically through the Referrals app, and anyone else can apply through the affiliate program sign-up form.
What Is the ClickFunnels Dream Car Program?
ClickFunnels says that if you get and keep 100 or more active ClickFunnels members, it will reimburse the lease or purchase payment of your dream car, subject to its terms.
Can I Run Google Ads on the ClickFunnels Brand Name?
No. ClickFunnels' affiliate agreement prohibits paid search on ClickFunnels trademarks and direct linking to ClickFunnels sales pages from paid ads.
What Happens If a Prospect Clicks Two Affiliates' Links?
The last affiliate link clicked that leads directly to a purchase gets the credit, as long as it is within the 45-day cookie window.
Do I Earn Commission If My Referral Cancels?
No. Commissions are paid on accounts that generate a payment, and your affiliation is removed if the referred account is cancelled.
Can a ClickFunnels Classic Affiliate Earn on the Current ClickFunnels?
ClickFunnels says you need to be an affiliate for the current platform to earn its commissions, even if you were a Classic affiliate.
Start With Your Own ClickFunnels Account
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