The Best Sales Funnel Software and Funnel Builders, Ranked by Use Case (2026)

The best sales funnel software (often called a funnel builder or sales funnel builder) depends on what you sell. ClickFunnels is our pick for the best overall funnel builder, thanks to built-in checkout with order bumps and one-click upsells, email, a CRM and courses. GoHighLevel is best for agencies and local businesses, Systeme.io is the best free option, Kajabi suits course creators, Shopify suits product stores and Leadpages suits simple landing pages.

All prices below come from each vendor's own pricing page, checked in November 2026.

What Is Sales Funnel Software?

Sales funnel software builds the step-by-step path that turns a visitor into a customer: a landing page, an opt-in or sales page, a checkout, upsells, and automated follow-up. All-in-one funnel builders combine those pieces so you do not need separate tools for each. New to the idea? Start with our guide to what a sales funnel is.

Funnel Builder vs Sales Funnel Software

The terms mean nearly the same thing. "Funnel builder" usually describes the drag-and-drop tool that creates the pages, while "sales funnel software" can also cover the checkout, email and CRM around them. Every pick in this guide includes a funnel builder; the all-in-one platforms add the rest.

Searches for "best funnel builder" and "best sales funnel software" return many of the same tools, so this guide treats them as one shortlist.

What to Look For

The Best Sales Funnel Software at a Glance

Reviews of the Best Sales Funnel Software

1. ClickFunnels: Best Overall Funnel Builder

ClickFunnels is built around funnels: templates for lead magnets, webinars and sales letters, checkout with order bumps and one-click upsells, email broadcasts and workflows, a CRM, courses and a website. Plans run from Launch at $97 a month ($81 annually) to Optimize at $297, with Dominate at $5,997 a year, and ClickFunnels charges no transaction fees.

• Best for: coaches, course creators, experts and small product brands selling through funnels.
• Watch out for: a higher entry price and a learning curve.

Read our ClickFunnels review.

2. GoHighLevel: Best for Agencies and Local Businesses

GoHighLevel combines funnels and websites with an advanced CRM, email and SMS, calendars and client sub-accounts. Plans are $97 (Starter), $297 (Unlimited) and $497 a month, with a 14-day free trial on any plan.

• Best for: agencies and local or service businesses.
• Watch out for: a steep learning curve and features you may not use.

3. Systeme.io: Best Free Funnel Builder

Systeme.io's free plan covers 2,000 contacts, 3 funnels, a course, a blog and unlimited emails, with paid plans at $17, $47 and $97 a month and 0% transaction fees.

• Best for: beginners and budget-conscious creators.
• Watch out for: simpler designs and a $10,000 sales cap on the free plan.

4. Kajabi: Best for Courses and Communities

Kajabi is a polished platform for courses, coaching and communities, from $179 a month ($143 annually), with 14 days free and a 30-day money-back guarantee.

• Best for: course creators who want a premium student experience.
• Watch out for: a higher price and only 2,500 contacts on Basic.

See ClickFunnels vs Kajabi.

5. Kartra: Best Budget All-in-One for Info Marketers

Kartra offers pages, checkout, email, memberships and video hosting from $59 a month ($52 annually), with a 30-day money-back guarantee.

• Best for: info marketers who want an all-in-one at a lower entry price.
• Watch out for: tighter limits on the entry plan.

6. Shopify: Best for Product Stores

Shopify is the leading store platform, from $39 a month ($29 yearly), with deep shipping, tax and catalog tools.

• Best for: stores with many physical products.
• Watch out for: upsells and courses that need apps.

See ClickFunnels vs Shopify.

7. Leadpages: Best for Landing Pages

Leadpages builds fast landing pages and sites from $29 a month, with no traffic caps and a 7-day trial.

• Best for: lead capture pages.
• Watch out for: no built-in email or courses.

See ClickFunnels vs Leadpages.

8. ThriveCart: Best Checkout Cart

ThriveCart adds powerful checkout pages with bumps and upsells, at $47 a month or $495 one-time, with a 30-day free trial and 0% fees on sales.

• Best for: sellers with existing pages and email who need a better checkout.
• Watch out for: it is a cart, not a full funnel builder.

9. Unbounce: Best for Landing Page Testing

Unbounce focuses on landing pages and optimization for paid campaigns, from $29 a month ($22 annually), with a 14-day free trial and no card required.

10. Thrive Suite: Best for WordPress

Thrive Suite turns WordPress into a funnel platform with landing pages, quizzes and courses, at $299 a year introductory ($599 renewal) or $149 a quarter.

Sales Funnel Software vs CRM Software

Some "best sales funnel software" lists mix in sales CRMs such as Salesforce or Zoho. Those tools manage pipelines and sales teams; they do not build pages, checkouts or upsells. If you sell high-ticket services through a sales team, a CRM matters, and GoHighLevel combines both. If you sell online through pages and checkout, choose a funnel builder.

How to Choose

How This List Was Put Together

Search results for "sales funnel software" mix two different kinds of product: funnel builders and sales CRMs. This guide ranks funnel builders, the tools that create the pages, checkout and follow-up that turn visitors into buyers. CRMs get their own section above.

Each tool was scored against the same checklist:

• Core funnel features: a page builder, a checkout, and a way to follow up with leads.
• Current, verified pricing: every price was read from the vendor's pricing page in November 2026. Several older lists still carry prices from previous years.
• A low-risk way to start: a free plan, a free trial or a money-back guarantee.
• A clear best-fit buyer: each pick is matched to a type of business, not ranked on features alone.
• Open to new customers: tools that have stopped taking sign-ups are excluded.

No list can tell you which tool will sell the most for your offer. Use the rankings to build a shortlist of two or three, then test them with a real funnel.

The Five Types of Sales Funnel Software

Most tools fall into one of five groups. Choosing the right group first saves you from comparing tools that were never meant to compete.

Store platforms such as Shopify and WordPress toolkits such as Thrive Suite sit beside these groups. They can run funnels, but their starting point is a store or a website.

All-in-One Funnel Platforms

These tools replace several subscriptions with one. You build the page, take the payment, deliver the product and send the follow-up emails from one dashboard. The trade-off is that each piece may be less advanced than a dedicated tool.

Checkout and Cart Tools

A cart tool only handles the moment of purchase: the order form, the order bump and the upsell after checkout. It suits sellers who already have pages and an email list and want a stronger checkout without moving everything.

Landing Page Builders

Landing page builders focus on fast, testable pages. They usually connect to an outside email tool and do not include checkout, courses or a CRM. They suit lead generation and paid ad campaigns.

Key Features Explained

The feature table above lists what to look for. Here is what each feature does in a real funnel.

Order Bumps and One-Click Upsells

An order bump is a small add-on offer shown on the checkout page, ticked with one click. An upsell is an offer shown right after the purchase, charged without re-entering card details. Both raise the value of each order, which is why ClickFunnels, ThriveCart and SamCart are built around them.

Email Follow-Up

Most visitors do not buy on their first visit. Email follow-up brings them back. ClickFunnels, Systeme.io, Kartra, Kajabi and GoHighLevel include email; Leadpages and Unbounce connect to an outside email platform.

CRM and Lead Tracking

A CRM records who each lead is, what they bought and where they are in your process. Built-in CRMs range from basic contact records to GoHighLevel's full pipelines with SMS and calendars.

Split Testing and Analytics

Split testing shows two versions of a page to different visitors so you can keep the one that converts better. Check which plan includes it. Leadpages, for example, adds A/B testing on its Grow plan at $99 a month.

AI Funnel Building

Several funnel builders now draft pages and copy with AI. ClickFunnels' help center describes Build with AI, a built-in assistant that takes a description of your business, researches your market, designs the pages, writes copy, generates images and builds a complete funnel you can then edit. It works on new or existing funnels, and team admins choose which team members can use it.

AI gives you a faster first draft, not a finished funnel. Check every claim, price and promise in AI-written copy before you publish it.

Pricing Models Explained

Funnel tools charge in four main ways, and the model can matter more than the headline price.

Annual Billing Discounts

Paying yearly lowers the monthly rate on several tools. The gap is largest on the higher-priced platforms.

Leadpages says you save 20% with annual billing, and Systeme.io says annual billing gives you two months free. Thrive Suite works the other way: its $299 first-year price renews at the full $599 a year.

Contact and Funnel Limits

Many plans are priced by how many contacts or funnels you can have. Systeme.io shows this clearly:

ClickFunnels Launch includes 10,000 contacts and one workspace, and Kajabi Basic includes 2,500 contacts. Estimate your list size a year from now before you pick a plan.

Pricing for Agencies

Agencies building funnels for clients face a different cost question: one account or many. GoHighLevel, which is built around client sub-accounts, charges $97 a month for Starter and $297 for Unlimited, so check which plan covers the number of clients you manage. Unbounce offers an Agency plan at $349 a month on annual billing. Compare the cost per client, not just the plan price, before you commit.

Transaction Fees

Some tools take a share of each sale on top of the subscription. Over time this can outweigh a lower monthly price.

Free Plans and Trials Compared

The way you test a tool differs from vendor to vendor. A free plan has no end date but has limits. A trial gives full access for a set number of days.

Best Free Funnel Builders

Free funnel builders exist, but only one covers a full funnel from page to payment to follow-up. The rest handle part of the job. Every detail below comes from each vendor's own pricing or plugin page, checked in November 2026.

Systeme.io: The Most Complete Free Funnel Builder

Systeme.io's pricing page says the free plan "never expires and does not require a credit card." It covers 2,000 contacts, 3 sales funnels, 1 course, 1 blog, 1 affiliate program and 1 custom domain, with unlimited email sends. That is enough to run a lead magnet funnel and sell a first product. When you outgrow it, Startup is $17 a month.

MailerLite: Free Email With a Landing Page

MailerLite's free plan suits a simple opt-in funnel: a landing page, a signup form and an automated welcome sequence. Its limit of 250 subscribers and 2,500 monthly emails means it is a starting point, not a long-term home for a growing list. It has no built-in upsell checkout.

HubSpot: Free Tools for Lead Capture

HubSpot's free marketing tools include landing pages, forms, email and contact management in one account. They suit businesses that close sales through calls or a sales team and want leads tracked in a CRM. They are not built for checkout funnels with order bumps and one-click upsells.

FunnelKit: A Free WordPress Funnel Builder

FunnelKit's free Funnel Builder plugin on WordPress.org (30,000+ active installations) builds WooCommerce checkout pages, sales and landing pages, thank-you pages and opt-in pages. Its listing marks multi-step checkouts, order bumps and rule-based one-click upsells as Pro features. It suits store owners already on WordPress and WooCommerce.

What Free Funnel Builders Leave Out

• Contact caps. Free plans limit how many leads you can store or email.
• Upsell tools. Order bumps and one-click upsells are usually paid features.
• Custom domains. Free plans limit domains; Systeme.io's free plan allows one.
• Support. Free plans usually get lighter support; MailerLite's free plan, for example, lists knowledge base support.

ClickFunnels and GoHighLevel do not have free plans. ClickFunnels offers a free trial plus a 30-day money-back guarantee, and GoHighLevel a 14-day free trial, which lets you test the paid tools before paying.

Plan Ladders for the Top Picks

Your first plan is rarely your last. Here is where the three top picks go as you grow.

GoHighLevel's annual prices were not shown clearly on its pricing page, so only monthly prices are listed. For the full ClickFunnels breakdown, see our ClickFunnels pricing guide.

How the Other Tools Scale

• Kajabi: Basic $179, Growth $249, Pro $499 a month.
• Kartra: Essentials $59, Starter $119, Growth $229, Professional $549 a month.
• Leadpages: Pro $29, Business $49, Grow $99, Optimize $199 a month.
• Unbounce: Starter $29, Build $99, Experiment $149, Optimize $249 a month.
• Shopify: Basic $39, Grow $105, Advanced $399, Plus from $2,300 a month.

How to Set Up Your First Funnel After Choosing

Whichever tool you pick, the first funnel follows the same order. Use the trial to work through it.

Keep the first funnel simple. One page, one offer and one follow-up sequence are enough to learn whether the tool fits how you work. If the setup feels slow or confusing during the trial, that is useful information too, since you will repeat these steps for every new offer.

Choosing by Business Type: Four Walkthroughs

These examples show how the decision plays out for common businesses. They are general guidance, not predictions of results.

A Coach Selling a Course With an Upsell

The funnel needs an opt-in page, a sales page, a checkout with an order bump, a one-click upsell and email follow-up. ClickFunnels covers every step in one account, and its courses feature delivers the product. Kajabi is the alternative if the student community matters more than the upsell path.

A Local Agency Serving Clients

The agency needs pages for each client, a CRM, SMS, calendars and a way to keep client data separate. GoHighLevel was built for this, with client sub-accounts on its plans. A pure funnel builder would need several extra tools to match it.

A Beginner Testing a First Offer

With no revenue yet, the priority is a low-risk start. Systeme.io's free plan covers funnels, email and a course with no credit card. When sales start, upgrading to Startup at $17 a month raises the limits.

A Store With Many Products

A catalog with shipping and taxes points to Shopify. If you mainly sell one product through a single funnel, an all-in-one funnel builder may be simpler, since Shopify upsells usually need apps.

Honorable Mentions and Tools to Avoid

• SamCart: a polished checkout tool for digital products, with Core at $79 a month and Pro at $199 and a 7-day free trial. It sits just outside the top ten because ThriveCart covers the same job with a one-time option.
• Instapage and GetResponse: both appear on other lists. Their prices were not verified for this guide, so check their pricing pages before comparing.
• Builderall: its site says "Start free. Grow from there." but plan prices could not be read on its checkout page, so it is not ranked.

Mistakes to Avoid When Buying Funnel Software

• Buying the biggest plan first. Start on the entry plan and upgrade when limits actually bite.
• Paying for features twice. If your funnel tool includes email, you may not need a separate email platform.
• Forgetting the renewal price. Introductory prices, such as Thrive Suite's first year, can double at renewal.
• Skipping the test purchase. Always run a test order through your checkout before sending traffic.
• Comparing a cart to an all-in-one. ThriveCart and ClickFunnels do different jobs, so price alone is not a fair comparison.

Our Verdict

For most people selling online with funnels, ClickFunnels is the most complete funnel builder, with the best upsell tools and the largest training ecosystem. Agencies should look at GoHighLevel, and anyone on a tight budget can start free with Systeme.io. Use the trials to build one real funnel before deciding. For more options, see our ClickFunnels alternatives guide.

Frequently Asked Questions