GoHighLevel and Builderall are both all-in-one marketing platforms, but they are built around different centres. GoHighLevel is a CRM-first platform at $97, $297 or $497 a month with unlimited contacts and users, two-way SMS, calling, funnels, calendars and client sub-accounts. Builderall is a website-first toolbox from $27 to $247 a month that includes hosting, branded email, a free domain and a long list of marketing tools, with the CRM and funnel builder unlocked from the $97 Advanced plan.
The quick answer: choose GoHighLevel if you run an agency or a lead-driven local or coaching business. Choose Builderall if you want low-cost websites, mailboxes and email marketing in one bill and do not need sales pipelines or client accounts.
GoHighLevel vs Builderall at a Glance
| GoHighLevel | Builderall | |
|---|---|---|
| Built for | Agencies, coaches and service businesses | Small businesses, creators and solo marketers |
| Monthly prices | $97, $297, $497 | $27, $47, $97, $247 |
| Free option | 14-day free trial | 30-day money-back guarantee |
| Contacts | Unlimited | 3,000 to 100,000 subscribers by plan |
| CRM and pipelines | Every plan | Advanced and Premium |
| Funnel builder | Every plan | Advanced and Premium |
| Two-way SMS and calling | Every plan, usage-billed | SMS Messaging on Advanced and Premium |
| Booking calendars | Every plan | Booking Builder from Essentials |
| Courses | Courses, memberships, communities | eLearning on Advanced and Premium |
| Webinars | Via integrations and events | Webinar Builder on Premium |
| Hosting, domain and mailboxes | Funnel and site hosting | Hosting, free domain for a year, @yourdomain mailboxes |
| Client sub-accounts and white label | Yes | Not listed on plans |
Prices from gohighlevel.com/pricing and checkout.builderall.com/plans (US dollars), checked November 9, 2026.
In This Article
What Is GoHighLevel?
GoHighLevel (HighLevel) is a sales and marketing platform built around a CRM. One account covers contacts and pipelines, a conversations inbox for SMS, email, calls and social messages, funnels, websites, booking calendars, workflows, payments, courses, communities, reputation management and AI tools. Agencies run each client in its own sub-account and copy setups with snapshots. Read our GoHighLevel review.
What the Two Platforms Have in Common
Before the differences, it helps to know where they overlap. Both GoHighLevel and Builderall:
- Replace several separate subscriptions with one login and one bill.
- Include drag-and-drop page builders, forms, pop-ups and hosted pages.
- Offer email marketing, automation, booking tools and course hosting (on Builderall, from the Essentials or Advanced plan).
- Take payments for your offers, with upsells and downsells in the sales flow.
- Provide templates so you do not start from a blank page.
The real question is which one you build the business around: a contact database with every channel attached (GoHighLevel) or a website and marketing toolbox (Builderall).
What Is Builderall?
Builderall is a long-running all-in-one platform that has reorganised its pricing into four plans: Core, Essentials, Advanced and Premium. Every plan includes secure website hosting, a professional @yourdomain email, a free domain for one year and the "Supercharge" sales tools (social proof pop-ups, browser notifications, live chat, exit pop-ups and a comment autoresponder). Higher plans add MailingBoss email marketing, Super Checkout, a funnel builder, CRM, WhatsApp and SMS tools, eLearning and a webinar builder.
Pricing Compared
Builderall Pricing
| Plan | Monthly | Annual (per month) | Websites | Subscribers | Emails per Month |
|---|---|---|---|---|---|
| Core | $27 | $12.75 | 1 | Not included | Not included |
| Essentials | $47 | $35.25 | 10 | 3,000 | 60,000 |
| Advanced | $97 | $72.75 | 25 | 10,000 | 250,000 |
| Premium | $247 | $185.25 | 25 | 100,000 | 1,000,000 |
Builderall adds subscribers at $10 per 5,000 and advertises "3 months free with annual billing." Advanced includes 3 team accounts and Premium 10. All plans carry a 30-day money-back guarantee, and annual plans are refundable within the first 30 days.
GoHighLevel Pricing
| Plan | Monthly Price | Sub-Accounts | Users and Contacts |
|---|---|---|---|
| Starter | $97 ($970/yr annually) | 3 | Unlimited |
| Unlimited | $297 | Unlimited | Unlimited |
| $497 plan (Founder/Pro) | $497 | Unlimited | Unlimited |
Usage is billed on top: about $0.675 per 1,000 emails and $0.00747 per US SMS segment, plus phone numbers, calls and premium AI. Each plan comes with a 14-day free trial. See our GoHighLevel pricing guide.
Monthly billing, before add-ons and usage
Worked Cost Examples
These examples use list prices only and are not quotes.
| Scenario | GoHighLevel | Builderall |
|---|---|---|
| One business needing a CRM, funnels and SMS | Starter, $97/mo plus usage | Advanced, $97/mo ($72.75 annually) |
| Website, mailboxes and a newsletter only | Starter, $97/mo plus usage | Essentials, $47/mo |
| Business with 25,000 email subscribers | Starter, $97/mo plus email usage | Premium, $247/mo (100,000 included), or Advanced at $97 plus three $10 add-on blocks of 5,000 |
| Agency with 15 client accounts | Unlimited, $297/mo plus rebillable usage | Separate Builderall accounts or partner pricing on request |
At the same $97 price, the difference is what you get: GoHighLevel's Starter is a full CRM and phone system with unlimited contacts, while Builderall's Advanced plan bundles 25 websites, 10 mailboxes, 10,000 subscribers and a wide set of tools.
Features Head to Head
CRM and Pipelines
GoHighLevel is a CRM first. Every plan has contacts, tags, custom fields, smart lists, multiple pipelines, tasks and a unified conversation history. Forms, calls, bookings and payments all write to the same contact. Our GoHighLevel CRM guide covers it in depth.
Builderall's CRM is listed on Advanced and Premium only, and it sits alongside the funnel builder and email tools rather than at the centre of the product.
Funnels and Websites
Both platforms offer drag-and-drop builders. Builderall is strongest on websites: hosting, free domain, branded mailboxes, a WordPress option and up to 25 published sites. Its funnel builder (Advanced and up) supports A/B tests on capture pages, upsells and downsells.
GoHighLevel includes funnels and websites on every plan, with order forms, order bumps, one-click upsells, A/B testing and membership areas, all wired to the CRM and workflows.
Email Marketing and Automation
Builderall's MailingBoss 5.0 (from Essentials) handles lists, campaigns and automations within plan caps on subscribers and monthly sends.
GoHighLevel uses a visual workflow builder that mixes email, SMS, calls, social DMs, tasks, pipeline moves and webhooks in one flow. Contacts are unlimited and email is billed by usage.
SMS, WhatsApp and Calling
This is GoHighLevel's clearest advantage. Two-way SMS, calling, call tracking, missed-call text back and a single inbox are core to every plan.
Builderall lists SMS Messaging, WhatsApp Automation, WhatsApp Central and a Messenger and Instagram chatbot on Advanced and Premium. It does not market a phone system or call tracking.
Courses, Webinars and Bookings
Builderall's eLearning (Advanced and up) offers lessons, live sessions, tests and completion certificates, and Premium adds a Webinar Builder, quiz builder and video hosting. Its Booking Builder starts at Essentials.
GoHighLevel includes courses, memberships, communities and booking calendars with automated reminders on every plan. Webinars usually run through an integrated tool.
Agencies and White Label
| Agency Need | GoHighLevel | Builderall |
|---|---|---|
| Separate client accounts | Sub-accounts (3 on Starter, unlimited from $297) | Not listed on plans |
| Copy a build to new clients | Snapshots | Templates |
| Your brand on the software | White-label desktop app from $297 | Not listed |
| Resell the platform | SaaS mode on $497 | Partner and agency program (pricing on request) |
| Rebill SMS and email | Yes, $297 and $497 plans | Not listed |
Our GoHighLevel for agencies guide explains sub-accounts, rebilling and SaaS mode.
Ease of Use and Support
Builderall gives you many separate tools in one dashboard, which suits users who want to pick and choose. GoHighLevel is more connected but has a steeper first few weeks. HighLevel offers 24/7 chat and phone support plus a free live bootcamp; Builderall upgrades are handled through ticketing or live chat.
Pros and Cons
GoHighLevel
Pros
- CRM, pipelines, SMS and calling on every plan
- Unlimited contacts and users
- Funnels, calendars, courses and payments wired to workflows
- Sub-accounts, snapshots, white label and SaaS mode
- 14-day free trial
Cons
- Higher entry price than Builderall Core or Essentials
- Usage fees for SMS, calls and email
- No bundled mailboxes or free domain
- Steeper learning curve
Builderall
Pros
- Low entry price from $27 a month
- Hosting, free domain and branded mailboxes included
- Large toolbox including webinars and quizzes on Premium
- 30-day money-back guarantee
- Migration team on Advanced, Premium and annual plans
Cons
- CRM and funnel builder only from Advanced
- Subscriber caps with paid add-ons
- No phone system or call tracking
- No client sub-accounts or white-label app on plans
Who Should Choose Which?
| If You Are... | Choose |
|---|---|
| A marketing agency managing many clients | GoHighLevel |
| A local service business that lives on calls and texts | GoHighLevel |
| A coach booking calls and selling programs | GoHighLevel |
| A small business that mainly needs a website and branded email | Builderall |
| A creator who wants websites, email and webinars on a budget | Builderall |
| A solo marketer testing many tools before committing | Builderall |
Switching From Builderall to GoHighLevel
- 1Export contacts and lists from Builderall to CSV
- 2Import them into GoHighLevel with tags for each list
- 3Recreate pipelines for leads you are working
- 4Rebuild funnels and pages from GoHighLevel templates or a snapshot
- 5Recreate email sequences as workflows and add SMS steps
- 6Move courses and grant access to existing members
- 7Point your domain and update forms, ads and links
Builderall's FAQ notes that websites from other platforms "cannot be imported with a single click," and the same is true in reverse. Budget time to rebuild pages and automations, and keep your Builderall mailboxes in mind, because GoHighLevel does not host email inboxes.
Our Verdict
GoHighLevel wins for agencies and lead-driven businesses: unlimited contacts, a real CRM, two-way texting, calling, calendars and client sub-accounts make it a sales system rather than a toolbox. Builderall wins on price for website-centred small businesses that want hosting, a domain, mailboxes and email marketing in one low bill, plus extras like webinars on its top plan.
If your revenue depends on following up fast and booking appointments, start with GoHighLevel. If you mainly need a website and a newsletter, Builderall's Essentials plan is hard to beat on cost. For more options, see our GoHighLevel alternatives or Systeme.io vs Builderall.
Try GoHighLevel Free for 14 Days
Funnels, CRM, email, SMS, calendars and client accounts in one platform built for agencies, with a free 14-day trial on any plan.
Frequently Asked Questions
Is GoHighLevel Better than Builderall?
For agencies and service businesses, usually yes. GoHighLevel puts a CRM, two-way SMS, calling, funnels, calendars, sub-accounts and white label in every relevant plan. Builderall is better value for small businesses that mainly want hosted websites, branded email and a large toolbox at a lower price.
How Much Does Builderall Cost?
Builderall lists Core at $27, Essentials at $47, Advanced at $97 and Premium at $247 a month on monthly billing. Annual billing works out to $12.75, $35.25, $72.75 and $185.25 a month, according to its plans page on November 9, 2026.
Does Builderall Have a CRM and Funnel Builder on Every Plan?
No. Builderall's plan comparison lists the CRM, Funnel Builder, SMS Messaging and eLearning on the Advanced and Premium plans only. The webinar builder, quiz builder and video hosting are Premium only.
Does Builderall Have a Free Trial?
Builderall's FAQ answers that all plans come with a 30-day money-back guarantee. GoHighLevel offers a 14-day free trial on any plan.
Which Is Better for Agencies?
GoHighLevel. It is built around client sub-accounts, snapshots, white-label branding, usage rebilling and SaaS mode. Builderall offers a partner and agency program with volume and reseller pricing, but its plans do not list client sub-accounts or a white-label app.
Can I Move from Builderall to GoHighLevel?
Yes, but pages do not transfer automatically. Export contacts to CSV, import them into GoHighLevel, then rebuild funnels, forms, email sequences and courses using templates or snapshots.
Which Includes More Email Subscribers?
Builderall caps subscribers by plan, at 3,000, 10,000 or 100,000, with more at $10 per 5,000. GoHighLevel includes unlimited contacts and bills email sending by usage.
Try GoHighLevel Before You Commit to Builderall
Build one funnel, one booking calendar and one follow-up workflow in GoHighLevel during the 14-day free trial, then compare it with Builderall's Advanced plan.
Start a 14-Day GoHighLevel Trial
