GoHighLevel and Monday.com are rarely a straight swap. GoHighLevel is an all-in-one marketing CRM for getting and converting leads. It costs a flat $97, $297 or $497 a month with unlimited users and contacts and includes funnels, two-way SMS, calling, booking calendars, workflows and client sub-accounts. Monday.com is a work platform for managing team tasks and projects, with a separate monday CRM product priced per seat from $12 a month on annual billing (three-seat minimum).
The short answer: pick GoHighLevel if your problem is lead follow-up, booking and marketing automation. Pick Monday.com if your problem is organising work across a team on visual boards. Many agencies use both: GoHighLevel to win clients, Monday.com to deliver the work.
GoHighLevel vs Monday.com at a Glance
| GoHighLevel | Monday.com | |
|---|---|---|
| Built for | Marketing, sales follow-up and agencies | Team work management, with a CRM product on top |
| Main products | One platform (CRM, funnels, conversations, workflows) | Work management, monday CRM, monday dev and service tools |
| Entry price | $97/mo (Starter) | Work management Basic $9/seat/mo; CRM Basic $12/seat/mo (annual) |
| Pricing model | Flat monthly, unlimited users and contacts | Per seat, minimum 3 seats on paid plans |
| Free option | 14-day free trial | Free work management plan (2 seats, 3 boards); 14-day trial |
| Two-way SMS and calling | Built in, usage-based | Not listed as plan features |
| Funnels and websites | Included | Not included |
| Booking calendars | Included | Not a core feature |
| Email marketing | Included, billed by usage | Mass emails and sequences on CRM Pro |
| Project boards, Gantt, time tracking | Tasks on every plan; Project Management module on $497 plan | Core strength (Gantt from Standard, time tracking on Pro) |
| Automations | Workflow builder on every plan | 250 actions/mo on Standard, 25,000 on Pro |
| Client sub-accounts and white label | Yes (white label from $297) | No |
Prices from gohighlevel.com/pricing, monday.com/pricing and monday.com/crm/pricing, checked November 9, 2026.
In This Article
- GoHighLevel vs Monday.com at a Glance
- What Is GoHighLevel?
- What Is Monday.com?
- Pricing: Flat Price vs Per Seat
- CRM and Pipelines
- Lead Follow-Up: SMS, Calls and Booking
- Automations: Workflows vs Board Recipes
- Project Management and Team Collaboration
- Marketing Tools: Funnels, Email and Reviews
- AI Features
- Agencies: Sub-Accounts and White Label
- Using GoHighLevel and Monday.com Together
- Pros and Cons
- Switching From Monday CRM to GoHighLevel
- Which Should You Choose?
- Our Verdict
- Frequently Asked Questions
What Is GoHighLevel?
GoHighLevel (also written HighLevel or "Go High Level") is an all-in-one sales and marketing platform built around a CRM. One account includes contacts and pipelines, a conversations inbox for SMS, email, calls and social messages, funnels and websites, booking calendars, a workflow builder, payments, reviews, courses and AI tools.
Agencies run each client in a separate sub-account and can copy a full setup with snapshots. That makes GoHighLevel a platform you can run your own business on, or resell to clients. Our what is GoHighLevel guide covers the basics, and the GoHighLevel review goes deeper.
What Is Monday.com?
Monday.com calls itself a work platform. Its core product, monday work management, organises tasks, projects and requests on customisable boards with table, Kanban, calendar, timeline and Gantt views, dashboards and automations.
On top of the same platform, Monday.com sells monday CRM for sales pipelines, contacts, deals, email tracking, quotes and invoices, plus separate products for software teams and service desks. When people search "GoHighLevel vs Monday", they usually mean one of two things:
- Monday CRM vs GoHighLevel - which tool should hold leads and deals.
- Monday work management vs GoHighLevel - whether GoHighLevel can also run projects, or Monday.com can also run marketing.
This page covers both.
Pricing: Flat Price vs Per Seat
The pricing models are the biggest practical difference. GoHighLevel charges one price for the account. Monday.com charges for every seat.
GoHighLevel Pricing
| Plan | Monthly Price | Sub-Accounts | Users and Contacts |
|---|---|---|---|
| Starter | $97 ($970/yr annually) | 3 | Unlimited |
| Unlimited | $297 | Unlimited | Unlimited |
| Founder ($497 plan) | $497 | Unlimited | Unlimited |
Usage is billed on top: HighLevel lists about $0.675 per 1,000 emails and $0.00747 per US SMS segment, plus phone numbers, calls and optional AI. Every plan has a 14-day free trial. The GoHighLevel pricing guide lists every add-on.
Monday CRM Pricing
| Plan | Annual Billing (per seat/mo) | Monthly Billing (per seat/mo) | Key Limits |
|---|---|---|---|
| Basic | $12 | $18 | 1,000 active contacts and deals, 1 dashboard |
| Standard | $17 | $25 | 10,000 contacts and deals, 250 custom automations/mo |
| Pro | $28 | $41 | 100,000 contacts and deals, 25K automations/mo, mass emails, email sequences |
| Ultimate | Custom | Custom | Unlimited contacts and deals, advanced permissions |
Monday.com says plans start from 3 users, annual plans are paid upfront, and monday CRM has no free plan, only a 14-day trial.
Monday Work Management Pricing
| Plan | Annual Billing (per seat/mo) | Monthly Billing (per seat/mo) | Key Limits |
|---|---|---|---|
| Free | $0 | $0 | Up to 2 seats, 3 boards |
| Basic | $9 | $12 | Unlimited items and free viewers |
| Standard | $12 | $14 | Timeline and Gantt, 250 automation and 250 integration actions/mo |
| Pro | $19 | $24 | 25,000 automation and integration actions/mo, time tracking, private boards |
| Enterprise | Custom | Custom | Up to 250,000 actions/mo |
Monday CRM on annual billing at list price; GoHighLevel usage not included
Example: What a Team Pays
These are worked examples using list prices only. They exclude tax, GoHighLevel usage and Monday.com AI credits.
| Team | GoHighLevel | Monday CRM (annual) | Monday Work Management (annual) |
|---|---|---|---|
| 3 people | $97/mo | Standard 3 x $17 = $51/mo | Standard 3 x $12 = $36/mo |
| 5 people | $97/mo | Pro 5 x $28 = $140/mo | Pro 5 x $19 = $95/mo |
| 10 people | $97/mo | Pro 10 x $28 = $280/mo | Pro 10 x $19 = $190/mo |
| Agency with 20 clients | $297/mo plus rebillable usage | Per seat, not per client | Per seat, not per client |
For a small team, monday CRM can cost less than GoHighLevel on paper. The gap closes as you add people, and GoHighLevel's price also covers funnels, texting, booking and email tools that Monday.com does not include.
CRM and Pipelines
Both tools give you contacts, deals and visual pipelines, but they are built from different starting points.
Monday CRM is a board-based CRM. Every pipeline is a board you can reshape with columns, views and dashboards. Standard adds a unified timeline of emails, calls, meetings and notes for each contact. Pro adds mass emails and email sequences. If your sales team already lives in Monday.com, keeping deals there is natural.
GoHighLevel keeps the CRM simpler but ties it to everything around it. A form fill, a missed call, a text reply, a booked appointment and a payment all land on the same contact record. The GoHighLevel CRM guide covers pipelines, smart lists and reporting.
| CRM Feature | GoHighLevel | Monday CRM |
|---|---|---|
| Contacts and deals limit | Unlimited on all plans | 1,000 to 100,000 by plan; unlimited on Ultimate |
| Custom fields | Yes | Columns per board: 5 (Basic), 15 (Standard), 75 (Pro) |
| Quotes and invoices | Invoices and payments built in | 20, 50 or 250 per month by plan |
| Lead assignment | Round-robin assign action in workflows | Automations on Standard and above |
Lead Follow-Up: SMS, Calls and Booking
This is where GoHighLevel pulls ahead for most businesses that sell by phone or appointment.
- Two-way SMS and calling are core GoHighLevel features, with missed-call text back, call tracking and a power dialer that moves through a call list for you.
- Booking calendars connect to the same contact, so a lead can fill a form, get a text and book a call without another tool.
- One inbox holds texts, emails, calls and social messages per contact.
Monday CRM's pricing page focuses on email: email tracking, mass emails and sequences on Pro. It does not list two-way texting or a built-in phone system as plan features. If your leads expect a reply by text within minutes, GoHighLevel fits more naturally.
Automations: Workflows vs Board Recipes
GoHighLevel includes a visual workflow builder on every plan. One workflow can wait, branch, text, email, call, move a deal, assign a user, book an appointment and request a review. Standard steps are not metered as executions. Premium steps (such as inbound webhooks and some app actions) include 100 free runs per sub-account, then cost $0.01 each unless you add a premium plan.
Monday.com uses "when this happens, do that" automations on boards. They are easy to set up but capped by plan: 250 actions a month on Standard and 25,000 on Pro, with integration actions counted separately on work management.
| GoHighLevel | Monday.com | |
|---|---|---|
| Builder style | Multi-step workflow canvas | Board automation recipes and workflows |
| Monthly limits | Standard steps not metered; premium steps billed per run | 250 (Standard) or 25,000 (Pro) actions |
| Multi-channel steps | SMS, email, calls, social DMs, tasks | Mostly board updates, notifications and email |
| Best at | Lead nurture and booking | Internal handoffs and status changes |
Project Management and Team Collaboration
This is Monday.com's home ground. Work management gives you boards for every team, Gantt and timeline views from Standard, time tracking on Pro, guest access for clients, docs, dashboards and a free plan for two people.
GoHighLevel has tasks on contacts and opportunities on every plan. Its help center also describes a Project Management module with spaces, folders, lists, subtasks and Kanban or List views. HighLevel says it is "now available to agencies on the $497 plan" and is switched on in Labs, which means it is still maturing.
| Project Need | GoHighLevel | Monday.com |
|---|---|---|
| Tasks linked to leads and deals | Yes | Yes (CRM) |
| Kanban and list views | Yes (Project Management, $497 plan) | Yes |
| Gantt and timeline | Not described | Standard and above |
| Time tracking | Not described | Pro |
| Free plan for small teams | No | Up to 2 seats |
Marketing Tools: Funnels, Email and Reviews
GoHighLevel includes the marketing side that Monday.com does not try to cover:
- Funnels and websites with forms, surveys and order forms.
- Email and SMS campaigns billed by usage rather than seats.
- Reputation management with review requests and replies.
- Courses, communities and a client portal for members.
- Payments through Stripe and other providers.
Monday.com has forms (WorkForms) for intake and mass email on CRM Pro, but no funnel builder, website builder or review tools. A business using Monday CRM still needs separate tools for landing pages, texting and booking.
AI Features
Both platforms now sell AI on top of the base plan.
- Monday.com includes AI credits in its plans, with features listed on the CRM pricing page such as an outreach caller agent, lead sourcer agent, meeting notetaker and AI workflow builder on Pro.
- GoHighLevel sells AI Employee plans at $20, $50 or $97 a month per sub-account, covering AI that answers chats, texts and calls and books appointments.
Compare them by job. Monday.com's AI helps teams work inside boards. GoHighLevel's AI answers leads. Our GoHighLevel AI guide explains each product.
Agencies: Sub-Accounts and White Label
| Agency Need | GoHighLevel | Monday.com |
|---|---|---|
| Separate client accounts | Sub-accounts (3 on Starter, unlimited from $297) | Workspaces and guest access in one account |
| Copy a setup to new clients | Snapshots | Board templates |
| Your brand on the software | White-label desktop app from $297 | Not offered |
| Charge clients for usage | Rebilling on $297 and $497 plans | Not applicable |
| Resell as your own software | SaaS mode on the $497 plan | No |
Monday.com is a strong internal tool for agencies: briefs, content calendars, client approvals and resourcing. GoHighLevel is what an agency delivers to the client. See GoHighLevel for agencies.
Using GoHighLevel and Monday.com Together
Running both is common, and it is often the right call for agencies and service teams. A typical split:
- GoHighLevel captures the lead, follows up by text and email, books the call and takes payment.
- Monday.com receives the won deal as a new project and runs delivery.
- 1In Zapier, choose the LeadConnector (HighLevel) trigger Pipeline Stage Changed
- 2Add a filter so only your won stage continues
- 3Add a Monday.com action to create an item on your delivery board
- 4Map the client name, email, phone and deal value into board columns
- 5Test with a sample deal, then turn the Zap on
Both platforms have Zapier apps, and Make or webhooks work too. Our GoHighLevel vs Zapier guide explains when to use Zapier and when GoHighLevel's own workflows are enough, and GoHighLevel integrations covers the rest.
Pros and Cons
GoHighLevel
Pros
- Flat price with unlimited users and contacts
- Two-way SMS, calling and missed-call text back built in
- Funnels, booking, payments and reviews in one account
- Sub-accounts, snapshots and white label for agencies
- Standard workflow steps are not metered
Cons
- No free plan
- Usage charges for SMS, calls, email and AI
- Project management is limited to the $497 plan
- Steeper learning curve
Monday.com
Pros
- Excellent visual boards, timelines and dashboards
- Free work management plan for 2 seats
- Low per-seat entry price for small teams
- Easy board automations
- Separate CRM, dev and service products on one platform
Cons
- Per-seat pricing with a three-seat minimum
- No built-in texting, calling, funnels or booking
- Automation actions capped by plan
- Email sequences only on CRM Pro
- No white-label or reselling
Switching From Monday CRM to GoHighLevel
- 1Export your Monday CRM contacts and deals boards to Excel or CSV
- 2Decide which columns map to GoHighLevel contact fields and which become custom fields
- 3Recreate pipelines and stages in GoHighLevel
- 4Import contacts first, then opportunities
- 5Rebuild your follow-up as workflows with SMS, email and tasks
- 6Connect your domain, sending email, phone number and calendar
- 7Point forms and ads at GoHighLevel and keep Monday.com for project boards
Automations do not transfer between the tools, so plan time to rebuild them. Board columns that track internal work, such as task owners and due dates, usually belong in Monday.com, not in the CRM.
Which Should You Choose?
| If You Are... | Choose |
|---|---|
| A marketing agency selling lead generation to local businesses | GoHighLevel |
| A home service, clinic or appointment-based business | GoHighLevel |
| A coach or consultant selling through funnels and calls | GoHighLevel |
| An operations or project team managing internal work | Monday.com work management |
| A B2B sales team already running on Monday.com boards | Monday CRM |
| An agency that needs both lead follow-up and project delivery | GoHighLevel for clients, Monday.com for delivery |
Our Verdict
GoHighLevel and Monday.com overlap only in the middle: both have pipelines, tasks and automations. GoHighLevel wins on lead follow-up, texting, calling, booking, funnels and agency tools, at a flat price that does not rise with headcount. Monday.com wins on project boards, timelines, team collaboration and a free start for small teams.
If leads and appointments drive your revenue, start with GoHighLevel. If your bottleneck is organising work across a team, start with Monday.com. If you need both, run both and connect them with Zapier. For other options, see our GoHighLevel alternatives and GoHighLevel vs HubSpot.
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Frequently Asked Questions
Is GoHighLevel Better than Monday.com?
They do different jobs. GoHighLevel is better for getting and converting leads with funnels, texting, calling, booking and automated follow-up. Monday.com is better for planning and tracking team work on boards, timelines and dashboards.
Is GoHighLevel Cheaper than Monday.com?
For a team, often yes. GoHighLevel costs a flat $97, $297 or $497 a month with unlimited users, plus usage for texts, calls and emails. Monday CRM costs $12 to $28 per seat a month on annual billing with a three-seat minimum, so the total grows with every person you add.
Does Monday.com Have a Free Plan?
Monday work management has a free plan for up to 2 seats and 3 boards. Monday CRM has no free plan, only a 14-day trial. GoHighLevel has no free plan but offers a 14-day free trial on any plan.
Can GoHighLevel Replace Monday.com for Project Management?
Partly. GoHighLevel has tasks on contacts and deals on every plan, and its help center says a Project Management module with Kanban and List views is available to agencies on the $497 plan. Teams that rely on Gantt charts, time tracking or dozens of shared boards will still prefer Monday.com.
Does Monday.com Have SMS Like GoHighLevel?
Monday CRM's pricing page lists email features such as mass emails and sequences but does not list built-in two-way texting. GoHighLevel includes two-way SMS, calling and missed-call text back on every plan, billed by usage.
Can I Connect GoHighLevel and Monday.com?
Yes. Both have Zapier apps, so a common setup creates a Monday.com item when a GoHighLevel deal reaches a won stage. You can also use Make or webhooks with each platform's API.
Which Is Better for Agencies?
Use GoHighLevel for client marketing, because it has client sub-accounts, snapshots, white label and usage rebilling. Many agencies keep Monday.com, or a similar board tool, for internal project delivery.
Test GoHighLevel Next to Your Monday.com Boards
Rebuild one lead pipeline with texting, booking and follow-up in GoHighLevel during the 14-day free trial, and keep your Monday.com boards for delivery while you compare.
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