Systeme.io and Stan Store both let creators sell from a link in bio, but Stan is a storefront and Systeme.io is a full marketing platform. Stan Store costs $29 a month (Creator) or $99 a month (Creator Pro), with a 14-day free trial and 0% transaction fees. Systeme.io has a free plan, paid plans from $17 a month, 0% transaction fees, and adds sales funnels, unlimited email sends, a website, blogs and custom domains.
The quick answer: choose Stan Store if you sell mainly from Instagram or TikTok and want the simplest mobile store. Choose Systeme.io if you want to build an email list, run funnels and own your domain without paying $99 a month for marketing features.
Systeme.io vs Stan Store at a Glance
| Systeme.io | Stan Store | |
|---|---|---|
| Built for | Creators building funnels and email lists | Social creators selling from a bio link |
| Free option | Free plan, no end date | 14-day free trial |
| Paid plans | $17, $47, $97 a month | $29 (Creator), $99 (Creator Pro) a month |
| Annual prices | $170, $470, $970 a year | $300, $948 a year |
| Transaction fees | 0% (processor fees apply) | 0% (Stripe or PayPal fees apply) |
| Link-in-bio store | Yes | Yes, the core product |
| Email broadcasts and sequences | Every plan, unlimited sends | Creator Pro only |
| Sales funnels | Multi-step funnels on every plan | Multi-product checkout funnels on Pro |
| Order bumps and upsells | Every plan (1 each on Free) | Order bumps on Pro |
| Custom domain | Every plan (1 on Free) | Creator Max ($299, limited release) |
| Website and blog | Yes | Not listed |
| Courses, community, bookings | Yes | Yes |
| Instagram AutoDM | Not listed | Yes |
In This Article
- Systeme.io vs Stan Store at a Glance
- What Is Systeme.io?
- What Is Stan Store?
- Pricing Compared
- Link-in-Bio Selling Head to Head
- Email Marketing
- Sales Funnels, Bumps and Upsells
- Courses, Coaching and Community
- Branding, Domains and SEO
- Affiliates, Discounts and Tracking
- Social Automation
- Which Should You Choose?
- Using Stan Store and Systeme.io Together
- Switching From Stan Store to Systeme.io
- Common Mistakes When Choosing
- Pros and Cons
- Alternatives to Both
- Our Verdict
- Frequently Asked Questions
What Is Systeme.io?
Systeme.io is an all-in-one platform that covers sales funnels, email marketing, websites and blogs, online courses, communities, a booking calendar, an affiliate program and webinars. It also has a link-in-bio feature, so you can sell from a social profile and from your own site in the same account.
Payments run through your own Stripe or PayPal account, and Systeme.io adds no transaction fee. Our Systeme.io review covers the full platform.
What Is Stan Store?
Stan is a creator store built around the link in bio. Its homepage says "All of your courses, digital products, and bookings are now hosted within your link-in-bio," and promises "0% Transaction Fees, Always."
Stan focuses on mobile buyers coming from social media. It highlights a 1-tap checkout, no coding, and a store you can build in a few minutes. Instagram AutoDM, which sends automated replies, is included on the Creator plan.
Pricing Compared
Systeme.io Pricing
| Plan | Monthly | Yearly | Contacts | Courses | Digital Stores (Products) |
|---|---|---|---|---|---|
| Free | $0 | $0 | 2,000 | 1 | 1 (3) |
| Startup | $17 | $170 | 5,000 | 5 | 3 (15) |
| Webinar | $47 | $470 | 10,000 | 20 | 10 (50) |
| Unlimited | $97 | $970 | Unlimited | Unlimited | Unlimited |
Every plan includes unlimited email sends. The free plan can process up to $10,000 in total sales; after that, you have 3 days to upgrade to keep taking payments. See the Systeme.io free plan guide.
Stan Store Pricing
| Plan | Monthly | Yearly | Key Inclusions |
|---|---|---|---|
| Creator | $29 | $300 | Store, unlimited products, course builder, calendar booking, community, lead magnets and email collection, AutoDM |
| Creator Pro | $99 | $948 | Adds checkout funnels, order bumps, email flows and broadcasts, unlimited contacts, Affiliate Share, discount codes, payment plans, pixel tracking |
| Creator Max | $299 | Not stated | Custom domain; Stan says it has not been released to all creators |
Stan's pricing article says it charges 0% transaction fees, so you pay only standard Stripe or PayPal processing fees.
Monthly list prices from each vendor, November 2026. Payment processing fees are extra on both.
What You Would Pay: Worked Examples
These examples use list prices and simple arithmetic. Processing assumes US cards at Stripe's standard 2.9% + 30c on both platforms.
| Scenario | Systeme.io | Stan Store |
|---|---|---|
| 100 sales of a $27 ebook a month ($2,700) | $0 (Free) or $17 (Startup) + $108.30 processing | $29 (Creator) + $108.30 processing |
| Same sales plus a weekly email to buyers | Same as above; email included | $99 (Creator Pro) + $108.30 processing |
| Paying yearly for email features | $170 (Startup) | $948 (Creator Pro) |
The $108.30 processing figure is $78.30 (2.9% of $2,700) plus $30 (30c x 100 sales). At that pace, the Systeme.io free plan reaches its $10,000 lifetime sales cap within four months, so plan on Startup.
Key Takeaway
Email is the deciding cost. On Stan, broadcasts and email flows sit on the $99 Creator Pro plan. On Systeme.io, unlimited email sends are included on every plan, including Free.
Link-in-Bio Selling Head to Head
Stan Store
Stan's store is the product. You add your offers as cards, and buyers check out without leaving the page. Stan says its 1-tap checkout removes hurdles for buyers, which matters when traffic arrives from social apps on a phone. Creator Pro adds checkout funnels that present up to 20 products in one purchase flow, so buyers enter payment details once.
Systeme.io Link in Bio
Systeme.io's link in bio lives under Sites. Its help center lists five product card types: redirect to an external link, collect emails, sell a digital download, sell a course, and sell a physical product. You can edit the header, add social links, pick a theme, group offers into sections and trigger an automation when someone subscribes.
Systeme.io's creator store page says it includes "checkout, lead capture, and email integration built in" and SEO settings.
Winner: Stan for the most streamlined mobile store; Systeme.io for connecting the store to funnels and email.
Email Marketing
Stan's Creator plan collects emails through lead magnets. Email flows, broadcasts and unlimited contacts are Creator Pro features. Stan also lists Flodesk, AWeber and Mailchimp connections through Zapier.
Systeme.io includes unlimited email sends on every plan, with newsletters, campaigns, tags, automation rules and visual workflows. The free plan allows 2,000 contacts but limits you to 1 email campaign, 1 automation rule and 1 workflow.
Winner: Systeme.io.
Sales Funnels, Bumps and Upsells
Systeme.io builds multi-step funnels with opt-in pages, sales pages, checkouts, order bumps, one-click upsells and A/B tests. Limits rise by plan, from 1 of each on Free to unlimited on the $97 plan.
Stan's Creator Pro adds order bumps and multi-product checkout funnels. Its pricing article mentions upsells as a Pro upgrade too. Systeme.io's own comparison lists no website builder on Stan's Creator plan.
Winner: Systeme.io.
Courses, Coaching and Community
Both cover the main creator products.
- Stan: an unlimited course builder, calendar booking for coaching calls with Zoom or Google Meet, recurring subscriptions and community features on the Creator plan.
- Systeme.io: courses (1 on Free to unlimited), communities, a booking calendar, memberships and evergreen webinars on the $47 and $97 plans.
Winner: Even; Stan is simpler, Systeme.io scales further.
Branding, Domains and SEO
Stan stores live at stan.store/yourusername. Stan's help center says custom domains come with Creator Max at $299 a month, which "hasn't yet been released to all Creators," and suggests domain forwarding as a workaround.
Systeme.io includes custom domains on every plan, from 1 on Free to unlimited on Unlimited, plus a website builder and blogs. That makes it easier to build traffic from Google rather than only from social media.
Winner: Systeme.io.
Affiliates, Discounts and Tracking
Stan's Affiliate Share, discount codes with quantity limits, payment plans through Stan Payments, Afterpay and Klarna, and Meta, Google, TikTok and Pinterest pixels are Creator Pro features.
Systeme.io includes coupons (1 on Free, 10 on Startup), its own affiliate program management and a public API on its plans.
Winner: Systeme.io on cost; Stan for buy now pay later.
Social Automation
Stan's AutoDM sends automated Instagram replies, which suits creators who use "comment a keyword" campaigns. Systeme.io does not list an Instagram DM tool. If most of your sales start in Instagram comments and DMs, this feature alone can favor Stan.
Winner: Stan.
Which Should You Choose?
| Choose Systeme.io If You | Choose Stan Store If You |
|---|---|
| Want to start at $0 | Want the fastest store setup on mobile |
| Need email broadcasts without a $99 plan | Sell mostly from Instagram or TikTok |
| Want your own domain, website and blog | Rely on Instagram AutoDM |
| Plan to run funnels and upsells | Want buy now pay later on Pro |
| Want room to grow into webinars and communities | Prefer one simple dashboard |
Best Fit by Creator Type
- New creator with a small following: Systeme.io's free plan covers a bio store, lead magnet and email list.
- Instagram creator selling templates or guides: Stan's store and AutoDM fit the workflow; add Creator Pro when you need email.
- Coach selling calls and a course: both work; Systeme.io adds email sequences and funnels at a lower price.
- Creator building a brand beyond social: Systeme.io, for custom domains, a blog and SEO.
Using Stan Store and Systeme.io Together
Some creators keep Stan in their bio and use Systeme.io for email and funnels. Stan's Zapier integration has triggers such as New Customer and New Member that pass name, email and phone to other apps.
- 1Keep your Stan store as the bio link
- 2Create a tag and email sequence in Systeme.io
- 3Build a Zapier zap from Stan's New Customer trigger
- 4Add the buyer to Systeme.io with the right tag
- 5Send follow-up and upsell emails from Systeme.io
This setup costs both subscriptions plus Zapier, so compare it with moving everything to one platform.
Switching From Stan Store to Systeme.io
Export your customer list, recreate products in a Systeme.io link-in-bio store, rebuild courses under Assets > Courses, connect Stripe or PayPal, and update the link in your social profiles. Active subscriptions need to be recreated in your payment gateway. Systeme.io offers free migration help with its Unlimited monthly plan or any annual plan.
Common Mistakes When Choosing
- Comparing $29 Stan to Systeme.io feature for feature. Stan's email, funnels and affiliates sit on Creator Pro.
- Counting on a Stan custom domain. It requires Creator Max, which is not available to everyone.
- Ignoring the free plan cap. Systeme.io Free stops new payments after $10,000 in lifetime sales unless you upgrade within 3 days.
- Forgetting processing fees. Both platforms charge 0%, but Stripe or PayPal still take their cut.
Pros and Cons
Systeme.io
Pros
- Free plan with no end date
- Unlimited email sends on every plan
- Funnels, bumps and upsells
- Custom domains, website and blog
- 0% transaction fees
Cons
- No Instagram AutoDM
- More features to learn
- Free plan capped at $10,000 in sales
- Bio store less central than on Stan
Stan Store
Pros
- Very fast mobile store setup
- 1-tap checkout
- Instagram AutoDM on Creator
- Courses, bookings and community on $29 plan
- 0% transaction fees
Cons
- No free plan
- Email marketing needs the $99 plan
- No custom domain on Creator or Pro
- No website or blog builder listed
Alternatives to Both
Other link-in-bio and creator platforms are compared in Systeme.io vs Beacons and Systeme.io vs Podia. Agencies can see GoHighLevel vs Stan Store, and our Systeme.io alternatives list covers more options.
Our Verdict
Stan Store is the better choice for social-first creators who want a polished bio store running in minutes, with AutoDM and simple checkout. It gets expensive once you need email marketing, which requires the $99 Creator Pro plan.
Systeme.io is the better choice for most creators who want to grow beyond one social channel. Its free plan already includes a link-in-bio store, funnels, unlimited email and a custom domain, and paid plans start at $17 a month.
Start Free With Systeme.io
Funnels, email, courses and a blog with a free plan for up to 2,000 contacts. Paid plans start at $17 a month with 0% transaction fees.
Frequently Asked Questions
Is Systeme.io or Stan Store Better?
Stan Store is better for social media creators who want the fastest possible mobile store in their bio with 1-tap checkout and Instagram AutoDM. Systeme.io is better for creators who also want sales funnels, a website, custom domains and email marketing, starting on a free plan.
How Much Does Stan Store Cost Compared with Systeme.io?
Stan's Creator plan costs $29 a month or $300 a year, and Creator Pro costs $99 a month or $948 a year. Systeme.io has a free plan and paid plans at $17, $47 and $97 a month. Neither charges a platform transaction fee.
Does Stan Store Have a Free Plan?
No. Stan's pricing article says it offers a 14-day free trial, not a free plan. Systeme.io's free plan has no end date and needs no credit card.
Does Stan Store Include Email Marketing?
The Creator plan includes lead magnets and email collection. Email flows, broadcasts and unlimited contacts are listed as Creator Pro features at $99 a month. Systeme.io includes unlimited email sends on every plan, including Free.
Can I Use a Custom Domain on Stan Store?
Stan's help center says custom domains come with the Creator Max plan at $299 a month, which has not been released to all creators. Otherwise your store lives at stan.store/yourusername. Systeme.io includes a custom domain on every plan, starting with 1 on Free.
Does Systeme.io Have a Link-in-bio Store Like Stan?
Yes. Systeme.io has a link-in-bio feature under Sites. You can add products that redirect to a link, collect emails, sell a digital download, sell a course or sell a physical product.
Can I Use Stan Store and Systeme.io Together?
Yes. Stan lists a Zapier integration with triggers such as New Customer, so buyers can be added to a Systeme.io list or another email tool. You then pay for both platforms.
Launch Your Creator Store on Systeme.io for Free
Build a link-in-bio store, a lead magnet and an email sequence on the free plan, then upgrade only when your sales or list outgrow it.
Start Free With Systeme.io
