Stan Store and GoHighLevel both help you sell online, but they are built for very different businesses. Stan Store is a mobile link-in-bio storefront for creators, priced at $29 or $99 a month, where followers buy digital products, courses, memberships and coaching calls in a few taps. GoHighLevel is an all-in-one CRM and marketing platform at $97, $297 or $497 a month that adds two-way SMS, calling, pipelines, funnels, websites, workflows and client sub-accounts.
The short answer: pick Stan Store if you are a creator selling to a social audience and want the simplest possible shop. Pick GoHighLevel if you are a coach, consultant, service business or agency that needs to follow up with leads, book calls and track deals.
GoHighLevel vs Stan Store at a Glance
| GoHighLevel | Stan Store | |
|---|---|---|
| Built for | Agencies, coaches and service businesses | Social media creators and solo coaches |
| Core idea | CRM with marketing and sales tools around it | Link-in-bio store with checkout built in |
| Entry price | $97/mo (Starter) | $29/mo (Creator) |
| Top self-serve price | $497/mo | $99/mo (Creator Pro) |
| Free trial | 14 days | 14 days |
| Transaction fees | None listed by the platform | 0% (Stripe or PayPal processing applies) |
| Digital products and courses | Yes (courses, memberships, communities) | Yes |
| Booking calls | Calendars with reminders and workflows | Coaching calls via Zoom or Google Meet |
| Email marketing | Campaigns and workflows, usage-billed | Email flows and broadcasts on Creator Pro |
| Two-way SMS and calling | Yes, usage-billed | Not a core feature |
| Sales pipelines and CRM | Yes | Customer list only |
| Websites and multi-page funnels | Yes | Storefront plus multi-product checkout |
| Custom domain | Yes | Only on Creator Max ($299/mo, limited release) |
| Client sub-accounts and white label | Yes (white label from $297) | No |
Prices checked on gohighlevel.com/pricing and Stan's own pricing article and help center on November 9, 2026.
In This Article
What Is Stan Store?
Stan (often called Stan Store) describes itself as an "All-in-One Creator Store." Its homepage says your courses, digital products and bookings are "hosted within your link-in-bio." Followers tap the link in your Instagram or TikTok bio, land on a mobile storefront and check out without leaving the page.
On the base Creator plan, Stan lists a storefront, calendar booking, analytics, an online course builder, recurring subscriptions, lead magnets and email collection, community features and AutoDM. Creator Pro adds the sales and marketing layer: multi-product funnels, order bumps, email flows and broadcasts, affiliate sharing, discount codes, payment plans and pixel tracking.
What Is GoHighLevel?
GoHighLevel (HighLevel) is a sales and marketing platform built around a CRM. One account includes contacts and pipelines, a conversations inbox for SMS, email, calls and social messages, funnels and websites, booking calendars, workflows, payments, courses, communities, reputation management and AI tools. Agencies run each client in its own sub-account. See our full GoHighLevel review or start with what GoHighLevel is.
Pricing Compared
Stan Store Pricing
| Plan | Monthly | Annual | Key Additions |
|---|---|---|---|
| Creator | $29/mo | $300/yr | Store, courses, bookings, community, lead magnets, AutoDM |
| Creator Pro | $99/mo | $948/yr | Funnels, order bumps, email flows and broadcasts, affiliates, discount codes, payment plans, pixels |
| Creator Max | $299/mo | Not listed | Custom domain (help center says it is not released to all creators yet) |
Stan says it charges 0% transaction fees, so you only pay standard Stripe or PayPal processing. It offers a 14-day free trial and no free plan.
GoHighLevel Pricing
| Plan | Monthly Price | Sub-Accounts | Users and Contacts |
|---|---|---|---|
| Starter | $97 ($970/yr annually) | 3 | Unlimited |
| Unlimited | $297 | Unlimited | Unlimited |
| $497 plan (Founder/Pro) | $497 | Unlimited | Unlimited |
Usage is billed on top: about $0.675 per 1,000 emails and $0.00747 per US SMS segment, plus phone numbers, calls and optional AI. Every plan has a 14-day free trial. Our GoHighLevel pricing guide covers every add-on.
List prices, monthly billing, before usage fees
What You Really Pay: Two Examples
These are worked examples on list prices, not quotes.
| Scenario | Stan Store | GoHighLevel |
|---|---|---|
| Creator selling an ebook and a mini course, no email sequences | Creator, $29/mo | Starter, $97/mo plus usage |
| Coach selling a course, using email flows, order bumps and affiliates | Creator Pro, $99/mo | Starter, $97/mo plus email and SMS usage |
| Coach who also needs texting, a sales pipeline and a separate email tool on Stan | Creator Pro $99/mo plus a CRM or SMS tool | Starter, $97/mo plus usage |
On simple product sales, Stan is the cheaper tool. Once you add a CRM, texting and a pipeline, GoHighLevel usually replaces several subscriptions for a similar monthly figure.
Features Head to Head
Storefront and Checkout
Stan Store is designed around one thing: getting a follower from your bio link to a purchase on a phone. Stan highlights 1-tap checkout, and Creator Pro adds funnels that put up to 20 products in one checkout, plus order bumps, discount codes, limited-quantity offers and payment plans through Stan Payments, Afterpay and Klarna.
GoHighLevel builds full funnels and websites: opt-in pages, sales pages, order forms with order bumps, one-click upsells, thank-you pages and membership areas. It is more flexible, but it takes longer to build than a Stan storefront.
Courses, Memberships and Community
Both platforms host courses and paid communities. Stan includes an online course builder and community features on its base plan, which makes it a low-cost way to start. GoHighLevel includes courses, memberships and communities too, and ties them to the CRM so a purchase can trigger tags, texts, emails and pipeline moves.
If course hosting is your main need, also compare GoHighLevel vs Kajabi and GoHighLevel vs Skool.
Email Marketing and Automation
On Stan, email marketing (flows and broadcasts with unlimited contacts) is a Creator Pro feature. The base plan collects emails through lead magnets.
GoHighLevel includes email campaigns and a visual workflow builder on every plan. A single workflow can send an email, wait, send a text, assign a task, move a deal and book a call. Email is billed by usage rather than by contact count.
Bookings and Coaching Calls
Stan sells coaching calls as a product and connects to Zoom, Google Meet and Google Calendar. That is ideal for paid one-off calls.
GoHighLevel has full booking calendars with round-robin options, reminders by text and email, no-show follow-ups and pipeline updates. That suits coaches who run free discovery calls before selling a high-ticket program.
CRM, Texting and Calling
This is the biggest gap. Stan keeps a customer list and sends data out through Zapier. It has no sales pipeline, two-way texting or phone system.
GoHighLevel is a CRM first: contacts, tags, custom fields, pipelines, two-way SMS, calling, missed-call text back and a unified inbox. See our GoHighLevel CRM guide.
Social Selling and DMs
Stan's AutoDM is aimed at turning comments and messages into sales from social content, and it sits on the base plan. GoHighLevel brings Instagram and Facebook messages into its conversations inbox and lets workflows react to them, which is more powerful but takes setup.
Domains, Branding and Agencies
Stan stores live at stan.store/yourusername on Creator and Creator Pro. Its help center says a custom domain needs Creator Max, or you can forward your own domain to your Stan page.
GoHighLevel connects custom domains to funnels and websites on every plan. Agencies also get sub-accounts, snapshots and, from $297, a white-label desktop app. Stan has no agency features.
Pros and Cons
Stan Store
Pros
- Fast mobile storefront built for link-in-bio selling
- Low entry price at $29 a month
- 0% transaction fees
- Courses, bookings and community on the base plan
- Easy for non-technical creators
Cons
- Email flows, order bumps and affiliates require Creator Pro
- No sales pipeline, two-way SMS or calling
- Custom domain only on Creator Max
- Limited design and page flexibility
- No agency or white-label features
GoHighLevel
Pros
- CRM, pipelines, SMS, calling and email in one account
- Full funnels, websites, courses and communities
- Booking calendars with automated reminders
- Unlimited users and contacts
- Sub-accounts and white label for agencies
Cons
- Higher starting price than Stan
- Usage fees for texts, calls and email
- Steeper learning curve
- More setup than a simple creator store
Who Should Choose Which?
| If You Are... | Choose |
|---|---|
| A creator selling templates, ebooks or presets to a social following | Stan Store |
| A coach selling low-priced paid calls from Instagram or TikTok | Stan Store |
| A coach who books free calls and sells a high-ticket program | GoHighLevel |
| A service business that needs texting, calls and reminders | GoHighLevel |
| An agency building sales systems for clients | GoHighLevel |
| A creator with a growing list who wants follow-up across text and email | GoHighLevel, or both connected |
Using Both Together
Many creators keep Stan as the storefront and use GoHighLevel behind it. Stan's Zapier triggers send each new customer, new member and canceled member, with name, email and phone, so you can:
- 1Create a Zap with Stan's New Customer trigger
- 2Add a GoHighLevel action to create or update the contact
- 3Map name, email and phone and add a product tag
- 4In GoHighLevel, start a workflow when that tag is added
- 5Send onboarding emails and texts, or offer a booking link
- 6Repeat with New Member and Canceled Member for retention flows
This keeps Stan's simple checkout while GoHighLevel handles follow-up, upsell calls and win-back messages.
Moving From Stan Store to GoHighLevel
- 1Export your customer list from Stan
- 2Import contacts into GoHighLevel with tags for each product
- 3Rebuild products, order forms and order bumps in a GoHighLevel funnel
- 4Recreate courses or communities and grant access to existing buyers
- 5Connect your domain and payment processor
- 6Update your bio link to the new funnel
Plan the switch around active subscriptions, since recurring members need to be moved to the new checkout carefully.
Our Verdict
Stan Store is the better choice for creators who sell straight from a social bio link and want a clean, cheap, mobile checkout with courses and bookings built in. GoHighLevel is the better choice when the business runs on leads, conversations and appointments: it adds a CRM, pipelines, texting, calling, funnels, websites and agency tools that Stan does not try to offer.
If you are a creator today but plan to sell coaching, run discovery calls or serve clients, GoHighLevel can grow with you, and the two can run side by side through Zapier. For more options, see our GoHighLevel alternatives or claim the GoHighLevel free trial.
Try GoHighLevel Free for 14 Days
Funnels, CRM, email, SMS, calendars and client accounts in one platform built for agencies, with a free 14-day trial on any plan.
Frequently Asked Questions
Is GoHighLevel Better than Stan Store?
It depends on the job. Stan Store is better for creators who sell digital products, coaching calls and courses from a social media link-in-bio. GoHighLevel is better for coaches, service businesses and agencies that need a CRM, texting, calling, pipelines, funnels and websites in one account.
How Much Does Stan Store Cost Compared with GoHighLevel?
Stan Store lists Creator at $29 a month and Creator Pro at $99 a month, with annual options of $300 and $948 a year. GoHighLevel starts at $97 a month, with Unlimited at $297 and the top plan at $497, plus usage fees for texts, calls and email.
Do Stan Store and GoHighLevel Charge Transaction Fees?
Stan says it charges 0% transaction fees, so you pay only Stripe or PayPal processing. GoHighLevel does not list a platform transaction fee on its plans; you pay your payment processor's fees.
Does Stan Store Have a Free Trial?
Yes. Stan offers a 14-day free trial and no free plan. GoHighLevel also offers a 14-day free trial on any plan.
Can I Connect Stan Store to GoHighLevel?
Stan does not list a native GoHighLevel integration, but it connects through Zapier. Its Zapier triggers for new customers, new members and canceled members send the customer's name, email and phone number, which you can push into GoHighLevel.
Can I Use My Own Domain on Stan Store?
Stan's help center says custom domains are only available on its Creator Max plan, listed at $299 a month and not yet released to all creators. On Creator and Creator Pro your address is stan.store/yourusername. GoHighLevel lets you connect custom domains to funnels and websites.
Which Is Easier to Set Up?
Stan Store. It is built so a creator can launch a mobile storefront in minutes. GoHighLevel does far more, so it takes longer to learn and set up.
Test GoHighLevel Before You Leave Stan Store
Rebuild one Stan product, its checkout and its follow-up emails in GoHighLevel during the 14-day free trial, then compare the two side by side.
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