AWeber has a free plan for up to 500 subscribers, and two paid plans priced by list size: Lite from $15 a month and Plus from $30 a month. Billed annually, those start at $150 a year (Lite) and $240 a year (Plus), a saving of 16.7% and 33.3%. You can try either paid plan free for 14 days. Prices climb with your subscriber count, and the cheaper Lite plan has tight limits, so the right plan depends on your list size and what you need to send.
This guide lists every AWeber price tier, explains what each plan includes, works through real bills and covers the costs that catch people out. All prices were checked on aweber.com and AWeber's knowledge base on November 11, 2026, in US dollars.
AWeber Plans at a Glance
| Plan | Starting Price | Annual Price (500 Subs) | Monthly Sends | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | 3,000 | Testing email with a new list |
| Lite | $15/mo | $150/yr ($12.50/mo) | 10x subscriber tier | Simple newsletters and a few automations |
| Plus | $30/mo | $240/yr ($20/mo) | 12x subscriber tier | Growing businesses that sell |
| Done For You | $20/mo billed annually + setup fee | Plus plan included | 12x subscriber tier | Buyers who want experts to set it up |
AWeber counts subscribers to set your tier. Each tier comes with a monthly send allowance: 10 times the tier size on Lite and 12 times on Plus. At the 1,000-subscriber tier, for example, Lite includes 10,000 sends a month and Plus 12,000.
In This Article
- AWeber Plans at a Glance
- AWeber Pricing by List Size
- AWeber Free Plan
- AWeber Lite
- AWeber Plus
- Done For You Setup
- Annual vs Monthly Billing
- The AWeber Free Trial
- Real AWeber Bills: Worked Examples
- Hidden Costs and Billing Rules
- Cost per Subscriber as Your List Grows
- How to Lower Your AWeber Bill
- How to Upgrade, Downgrade or Cancel
- AWeber Discounts
- Is There an AWeber Unlimited Plan?
- How AWeber Pricing Compares
- When to Upgrade From the Free Plan
- Which AWeber Plan Should You Choose?
- Is AWeber Worth the Price?
- Our Verdict
- Frequently Asked Questions
AWeber Pricing by List Size
These are AWeber's published prices for every tier on its pricing page. Annual prices are per year.
| Subscribers | Lite Monthly | Lite Annual | Plus Monthly | Plus Annual |
|---|---|---|---|---|
| 500 | $15 | $150 | $30 | $240 |
| 1,000 | $25 | $250 | $45 | $450 |
| 2,500 | $35 | $350 | $55 | $550 |
| 5,000 | $60 | $600 | $90 | $900 |
| 7,500 | $85 | $850 | $120 | $1,200 |
| 10,000 | $100 | $1,000 | $135 | $1,350 |
| 15,000 | $150 | $1,500 | $180 | $1,800 |
| 20,000 | $185 | $1,850 | $215 | $2,150 |
| 25,000 | $210 | $2,100 | $250 | $2,500 |
| 35,000 | $275 | $2,750 | $350 | $3,500 |
| 50,000 | $375 | $3,750 | $400 | $4,000 |
| 75,000 | $500 | $5,000 | $600 | $6,000 |
| 100,000 | $600 | $6,000 | $750 | $7,500 |
| 150,000 | $920 | $9,200 | $1,050 | $10,500 |
Source: aweber.com/pricing.htm, November 11, 2026. AWeber asks lists of 100,000+ subscribers to contact its team for large-account pricing.
aweber.com/pricing.htm, monthly billing, November 11, 2026.
Effective Monthly Cost on Annual Billing
| Subscribers | Lite Annual (per month) | Plus Annual (per month) |
|---|---|---|
| 500 | $12.50 | $20.00 |
| 1,000 | $20.83 | $37.50 |
| 2,500 | $29.17 | $45.83 |
| 5,000 | $50.00 | $75.00 |
| 10,000 | $83.33 | $112.50 |
| 25,000 | $175.00 | $208.33 |
These figures divide AWeber's annual price by 12. You pay the full year up front.
Monthly Sends per Tier
| Subscribers | Lite Sends per Month | Plus Sends per Month |
|---|---|---|
| 500 | 5,000 | 6,000 |
| 1,000 | 10,000 | 12,000 |
| 2,500 | 25,000 | 30,000 |
| 5,000 | 50,000 | 60,000 |
| 10,000 | 100,000 | 120,000 |
| 25,000 | 250,000 | 300,000 |
In practice, 10 sends per subscriber is about two emails a week to everyone, and 12 is about three a week in most months. If you email daily, you will run through the allowance and AWeber will move you up a tier.
AWeber Free Plan
AWeber Free is a permanent plan, not a trial. According to aweber.com and AWeber's knowledge base, it includes:
- Up to 500 subscribers
- 3,000 sends a month
- One list profile and one workflow automation
- One landing page
- No time limit and no credit card
Two limits matter. Free sends carry AWeber branding, and growing beyond 500 subscribers prompts an upgrade to a paid plan. If you use your 3,000 sends before the month ends, you can upgrade to resume sending straight away.
The free plan works for a new newsletter, a lead magnet test or a side project. Once you need more than one automation or want to remove branding, you will be paying.
AWeber Lite
Lite starts at $15 a month for 500 subscribers, or $150 a year. It is AWeber's entry paid plan and includes:
- 10x subscriber sends per month
- 1 email list, 3 landing pages, 3 email automations, 3 users and 1 custom segment
- 24/7 support and advanced message analytics
- Ecommerce selling with a 1.0% transaction fee
- Web push notifications for up to 50,000 push subscribers
Watch Out
On November 11, 2026, the Lite card on AWeber's pricing page struck out "Remove AWeber branding," "Advanced landing page features" and "Sales tracking and low transaction fees." AWeber's homepage FAQ suggests paid plans remove branding, so confirm with AWeber before choosing Lite for an unbranded footer.
Lite also leaves out several features the comparison table lists for Plus: behavioral automation, branded click-tracking links, detailed deliverability reporting, Facebook pixel tracking, webpage tracking, email sales tracking and the free migration service.
Lite suits a single newsletter with a welcome sequence and a couple of follow-up automations. It is not built for multiple audiences or more complex selling.
AWeber Plus
Plus starts at $30 a month for 500 subscribers, or $240 a year (about $20 a month). AWeber calls it its most popular plan. It includes:
- 12x subscriber sends per month
- Unlimited lists, landing pages, automations, custom segments and users
- Priority support by chat, email and phone
- Advanced reporting and analytics, webpage tracking and sales tracking
- Behavioral automation and branded click-tracking links
- AWeber branding removed
- Ecommerce with a 0.6% transaction fee
- Free account migration from another provider
The price gap between Lite and Plus narrows as lists grow. At 500 subscribers Plus costs double, but at 50,000 it is only $25 a month more ($400 vs $375).
Done For You Setup
AWeber's Done For You option adds an expert setup to Plus. AWeber says its team builds your email system in 7 days, including a branded email template, landing pages, a thank-you page, a sign-up form, a welcome series, weekly newsletter drafts and a 1:1 setup call, followed by 30 days of unlimited edits.
On November 11, 2026, it was listed at $20 a month billed annually plus a setup fee, shown as $599 reduced to $79 under a limited-time offer. Because promotional setup prices change, check the current fee at checkout.
Annual vs Monthly Billing
Annual billing is where AWeber gets noticeably cheaper, especially on Plus:
| Subscribers | Lite Monthly x 12 | Lite Annual | Plus Monthly x 12 | Plus Annual |
|---|---|---|---|---|
| 500 | $180 | $150 | $360 | $240 |
| 1,000 | $300 | $250 | $540 | $450 |
| 5,000 | $720 | $600 | $1,080 | $900 |
| 10,000 | $1,200 | $1,000 | $1,620 | $1,350 |
At 500 subscribers, annual Plus equals eight months of the monthly price, which is AWeber's "get up to 4 months free" offer. At larger tiers, the annual Plus price equals ten months of monthly billing. Lite's annual price equals ten months at every tier shown.
Pay annually only once you are sure you will keep the plan; AWeber's billing terms auto-renew at the interval you chose.
The AWeber Free Trial
AWeber offers a 14-day free trial of Lite or Plus. Its homepage FAQ explains the difference from the free plan: "The free plan is permanent and capped at 500 subscribers. The 14-day free trial gives you a paid plan, Lite or Plus, at no charge. When the 14 days end, your paid subscription starts automatically."
A credit card is required for paid plans. Use the trial to test Plus-only features such as behavioral automation, sales tracking and unlimited automations, then decide between Plus, Lite or staying on Free.
Real AWeber Bills: Worked Examples
| Scenario | Plan and Tier | Monthly Billing | Annual Billing |
|---|---|---|---|
| New blogger, 400 subscribers, weekly newsletter | Free | $0 | $0 |
| Coach, 900 subscribers, welcome sequence plus 2 funnels | Lite, 1,000 | $25/mo | $250/yr |
| Course creator, 4,000 subscribers, sells via email | Plus, 5,000 | $90/mo | $900/yr |
| Newsletter, 12,000 subscribers, 3 emails a week | Plus, 15,000 | $180/mo | $1,800/yr |
| Established brand, 48,000 subscribers | Plus, 50,000 | $400/mo | $4,000/yr |
Two details change real bills. A list of 2,600 subscribers is billed at the 5,000 tier, because tiers jump in steps. And a course creator selling $5,000 a month through AWeber Ecommerce on Plus pays about $30 a month in AWeber transaction fees (0.6%), plus Stripe's own fees.
Hidden Costs and Billing Rules
| Cost or Rule | What AWeber Says |
|---|---|
| Tier jumps | Exceeding subscribers or sends moves you up a tier automatically |
| Downgrades | "Not automatic"; contact Customer Solutions; deleting subscribers does not lower the tier |
| Transaction fees | 1.0% on Lite, 0.6% on Plus and Done For You, plus Stripe fees |
| Branding | Removal listed on Plus; struck out on the Lite card |
| Trial | Paid plan starts automatically after 14 days |
| Setup fees | None on standard plans |
| Contracts | No long-term contracts |
| Payment methods | Visa, Mastercard, American Express, Discover and Visa or Mastercard debit cards |
| Pausing | Hold Package at $4.99 a month keeps data; sending and automations stop |
The most expensive mistake is a bloated list. Unsubscribed, bounced and inactive contacts can keep you in a higher tier. Clean your list every few months and request a downgrade if it shrinks.
Cost per Subscriber as Your List Grows
AWeber's price per subscriber falls as your list grows, which is why the plan feels expensive at 500 subscribers and more reasonable later:
| Subscribers | Lite Monthly per Subscriber | Plus Monthly per Subscriber |
|---|---|---|
| 500 | $0.030 | $0.060 |
| 2,500 | $0.014 | $0.022 |
| 10,000 | $0.010 | $0.014 |
| 50,000 | $0.008 | $0.008 |
| 100,000 | $0.006 | $0.008 |
Figures divide the published monthly price by the top of each tier. If your list sits near the bottom of a tier, your real cost per subscriber is higher.
How to Lower Your AWeber Bill
- 1Stay on the free plan until you need a second automation or pass 500 subscribers
- 2Remove unsubscribed, bounced and long-inactive contacts before they push you into a new tier
- 3Ask Customer Solutions for a downgrade when your list shrinks because it will not happen automatically
- 4Move to annual billing once you know you will stay a year
- 5Pause with the Hold Package at $4.99 a month instead of paying full price during a break
- 6Apply for the nonprofit or student discount when you open the account
Sending less often does not lower your tier by itself, because AWeber prices by subscriber count first. It only helps if you were about to exceed your monthly send allowance.
How to Upgrade, Downgrade or Cancel
- Upgrade: AWeber's pricing FAQ says you can change your billing plan at any time in your account, and the account moves up a tier automatically when you exceed your limits.
- Downgrade: contact AWeber Customer Solutions. Downgrades are not automatic, even after you delete subscribers.
- Pause: ask Customer Solutions to switch you to the Hold Package. Your subscribers, broadcasts, automations and landing pages are stored, but sending stops and new subscribers are not collected.
- Cancel: use the Billing settings in your account, or contact Customer Solutions with your login email and a copy of your most recent invoice.
There are no long-term contracts, so you are not locked in beyond the billing period you have paid for.
AWeber Discounts
AWeber's knowledge base says it offers only two standing discounts:
- Nonprofits: 3 months of service free on new accounts, then 25% off future invoices, with 501(c)(3) paperwork or an equivalent document.
- Students: 20% off with a valid .edu or .ac email address on new accounts.
It also says that instead of running "sales and discounts that come and go," it aims to keep prices low. The Done For You setup fee promotion and annual billing are the other ways to pay less.
Is There an AWeber Unlimited Plan?
"AWeber Unlimited" is still a common search. On November 11, 2026, the pricing page listed only Free, Lite, Plus and Done For You, and AWeber's cost article described only Free, Lite and Plus. One pricing FAQ still mentions an Unlimited package in passing.
If your list is over 100,000 subscribers, AWeber's pricing page asks you to contact its team or call 1-877-293-2371 for large-account pricing.
How AWeber Pricing Compares
| Tool | Free Option | Entry Paid Price | Sends |
|---|---|---|---|
| AWeber | Free plan, 500 subscribers | Lite $15/mo (500 subscribers) | 10x or 12x subscribers |
| Moosend | 30-day free trial, no card | Pro $9/mo (500 contacts) | Unlimited on Pro |
| Systeme.io | Free plan, 2,000 contacts | Startup $17/mo | Unlimited email sends |
Moosend's Pro plan is cheaper at most list sizes: $48 a month for 5,000 contacts on monthly billing against $60 for AWeber Lite and $90 for Plus. Systeme.io bundles funnels, courses and checkout with email. AWeber's advantages are its permanent free plan, 24/7 live chat and phone support, and a mature, simple builder. See AWeber vs Moosend and Systeme.io vs AWeber.
When to Upgrade From the Free Plan
Upgrade when any of these happens:
- Your list passes 500 subscribers, which prompts an upgrade.
- You need a second automation or more than one landing page.
- You run out of the 3,000 monthly sends before the month ends.
- You want to remove AWeber branding, which means Plus.
- You start selling through email and want sales tracking.
Which AWeber Plan Should You Choose?
| If You | Choose |
|---|---|
| Have under 500 subscribers and can accept branding | Free |
| Send one newsletter with up to 3 automations | Lite |
| Want no branding, unlimited automations or sales tracking | Plus |
| Sell digital products through email | Plus (lower 0.6% fee and sales tracking) |
| Want experts to set everything up | Done For You |
| Have 100,000+ subscribers | Contact AWeber for large-account pricing |
For most growing businesses, Plus on annual billing is the best value: it removes the Lite caps and costs a third less than paying monthly.
Is AWeber Worth the Price?
AWeber is worth paying for if you value simplicity and support. You get 24/7 chat and email support, phone support, free migration on Plus, a capable builder with AMP emails and RSS-to-email, landing pages and built-in ecommerce. For lists under about 10,000 subscribers, the cost is in line with mainstream email tools.
It is weaker value for very large lists and for budget-first buyers, where tools with unlimited sends and lower per-contact pricing cost less. Our full AWeber review covers features and drawbacks in more depth.
Our Verdict
AWeber's pricing is easy to understand once you know the rules: a free plan for 500 subscribers, Lite for simple setups, and Plus for anyone who wants unlimited features and an unbranded footer. Annual billing cuts Plus by a third, and the 14-day trial lets you test it first.
Watch three things: Lite's limits and branding, automatic tier upgrades when your list or sending grows, and manual downgrades if it shrinks. Start free, trial Plus, and pay annually once you are committed.
Start Email Marketing With AWeber
Email newsletters, automations and landing pages, with a free plan for up to 500 subscribers.
Frequently Asked Questions
How Much Does AWeber Cost per Month?
AWeber Lite starts at $15 a month and Plus at $30 a month for up to 500 subscribers on monthly billing. Prices rise with your list, for example to $60 and $90 a month at 5,000 subscribers.
Does AWeber Have a Free Plan?
Yes. AWeber Free covers up to 500 subscribers and 3,000 emails a month, with one list, one landing page and one automation. It has no time limit and needs no credit card, but emails carry AWeber branding.
How Much Do You Save with Annual AWeber Billing?
AWeber's knowledge base lists a 16.7% saving on Lite and 33.3% on Plus. At 500 subscribers that means $150 a year for Lite instead of $180, and $240 a year for Plus instead of $360.
Does AWeber Have a Free Trial?
Yes. AWeber offers a 14-day free trial of Lite or Plus. A credit card is required, and the paid subscription starts automatically when the 14 days end unless you cancel.
Is There an AWeber Unlimited Plan?
Not on the pricing page in November 2026, which lists Free, Lite, Plus and Done For You. Lists of 100,000 or more subscribers are asked to contact AWeber for large-account pricing.
What Happens If I Go Over My AWeber Subscriber or Send Limit?
AWeber automatically moves your account to the next tier, so sending continues without interruption. Downgrades are not automatic; you need to contact Customer Solutions if your list shrinks.
Does AWeber Charge Transaction Fees?
Yes, on ecommerce sales. The pricing page lists 1.0% on Lite and 0.6% on Plus and Done For You, in addition to Stripe's payment processing fees.
Does AWeber Offer Discounts?
AWeber offers nonprofits 3 months free followed by 25% off, and students with a .edu or .ac email address 20% off. Beyond those and annual billing, its knowledge base says it does not run other discounts.
Ready to Try AWeber?
Email newsletters, automations and landing pages, with a free plan for up to 500 subscribers.
Try AWeber Free
