Moosend Review - Affordable Email Automation Worth a Look? (2026)

Moosend is one of the most affordable full-featured email marketing tools. Its Pro plan starts at $9 a month for 500 contacts, or $7 a month billed annually, and every paid plan includes unlimited email sends, automation workflows, landing pages, subscription forms and an AI writer. You can try it with a 30-day free trial and no credit card. The trade-offs are no permanent free plan, 24/5 rather than 24/7 support, and some advanced features held back for custom and Enterprise plans.

This review covers what Moosend does, how its features work, what it costs at different list sizes, the 2025 ownership change and who should pick something else. Facts were checked on moosend.com and Constant Contact's newsroom on November 11, 2026.

Moosend at a Glance

What Is Moosend?

Moosend is an email marketing platform built around three jobs: sending newsletters and campaigns, automating follow-up and capturing leads with landing pages and forms. It also tracks website and ecommerce behavior, such as product views, carts and purchases, which makes it popular with online stores.

Moosend markets itself on being easy and affordable. Its pricing page leads with a 30-day trial and its homepage claims more than 100,000 customers; that is the vendor's figure. What stands out in practice is the pricing model: you pay by contact count and send as much as you like, rather than paying for a monthly send allowance.

The Ownership Change: Sitecore to Constant Contact

Many older reviews describe Moosend as a Sitecore product. That has changed. On June 6, 2025, Constant Contact announced it had acquired Moosend from Sitecore, and Moosend's footer now reads "Moosend is now a Constant Contact company."

According to the announcement, Moosend continues to power Sitecore's Send product for new and existing customers. Moosend's homepage also promotes Constant Contact for SMS (US and Australia), social media and event tools on top of email. For Moosend users, the practical effect so far is that Moosend still runs as its own product with its own pricing.

Moosend Pricing

Moosend has three subscription plans and a credits option:

Pro vs Moosend+ vs Enterprise

Most small businesses only need Pro. Moosend+ makes sense when you need one or two extras, such as transactional emails, without the full Enterprise package.

Pro Plan Prices by List Size

Source: moosend.com/pricing, November 11, 2026. Tiers continue up to 1,000,000 contacts. Biannual billing saves 15% and annual billing 20%.

Moosend counts unique email addresses, so a subscriber on several lists is billed once. If your list grows past your tier, a banner prompts you to upgrade; if it shrinks, you can downgrade at any time, effective at the end of the current billing cycle.

What a Year of Moosend Costs

Annual figures multiply Moosend's annual per-month price by 12. Because sends are unlimited, a newsletter that goes out daily costs the same as one that goes out monthly at the same list size.

Discounts

Moosend's pricing FAQ lists 15% off biannual plans, 20% off annual plans and a 25% nonprofit discount that can stack on top of the annual discount.

Email Credits

For occasional senders, Moosend sells credits: one credit equals one email to one recipient, and credits never expire. Bundles listed in November 2026 were 350,000 credits for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000. Credit accounts get unlimited subscribers, automation, landing pages, forms, the SMTP server and support. Credits suit seasonal senders with large lists who email a few times a year.

The 30-Day Free Trial

Moosend's trial lasts 30 days and needs no credit card. According to the pricing FAQ, it includes the email builder, templates, AI Writer, automations, segmentation, landing page and form design, unlimited sends for up to 1,000 contacts, and email and live chat support.

The comparison table shows the trial's limits:

In other words, you can design a landing page and form during the trial but not publish them. When the trial ends, you either upgrade or buy credits, and Moosend says your account and data stay intact.

Is There Still a Free Plan?

"Moosend free plan" is still a common search. On November 11, 2026, the pricing page listed only the 30-day free trial, Pro, Moosend+, Enterprise and credits. If you need a permanent free tier, AWeber's free plan (500 subscribers) and Systeme.io's (2,000 contacts) are the closest options.

Key Features

Email Campaigns and Newsletter Builder

The drag-and-drop newsletter builder includes basic templates, custom-coded templates, image cropping and resizing, and a library Moosend describes as 130+ professionally designed templates across newsletters, landing pages and forms. Pro adds conditional visibility content, which shows different blocks to different subscribers in the same email.

Personalization uses custom fields and tags, and Moosend lists AI-powered product recommendations on every plan, useful for stores that want to show items based on browsing or purchases.

AI Writer

Moosend's AI Writer helps draft email and landing page copy and is included from the trial onward. As with any AI tool, treat the output as a first draft.

Marketing Automation

Automation is Moosend's strongest area for the price. Workflows are built from triggers, conditions and actions in the workflow builder, and ready-made recipes cover common journeys:

• Cart abandonment
• User onboarding
• Upsell and cross-sell
• Thank-you emails

Multi-step workflows and the workflow builder are on every plan. Two website triggers, "when someone browses any page" and "when someone views any product", are reserved for Moosend+ and Enterprise, so Pro users build workflows on Moosend's other triggers.

Website and Ecommerce Tracking

Moosend lists tracking of product views, carts and purchases, custom events, and predicted location and demographics on every plan. It even offers predicted weather analytics. Connected to a store through WooCommerce, Magento or another integration, this data powers cart recovery and product recommendation emails.

Landing Pages and Subscription Forms

Moosend's landing page builder uses drag-and-drop editing, templates and the AI writer, with a countdown timer, built-in forms and GDPR-focused opt-in options. You can publish on your own domain, or use the Moosend WordPress plugin to publish pages on a WordPress site, and track conversions with landing page analytics.

Moosend's forms cover goals from a plain newsletter sign-up to a spin-the-wheel game that hands out a discount. Both pages and forms are included on Pro but limited to one unpublished draft during the trial.

Segmentation and List Management

Lists, segments, custom fields and tags let you group subscribers by traits and behavior. Because pricing counts unique contacts, you can keep several lists without paying twice for the same person.

Reporting and Testing

Every plan includes real-time open and click reporting, bounces and complaints, Google Analytics tracking, email heatmaps, geography and device reports, spam analysis and testing and A/B testing. Custom dashboard reports are an add-on for Moosend+ and included on Enterprise.

Transactional Emails and SMTP

Pro includes Moosend's SMTP server, and Moosend supports transactional emails through SMTP and API with a drag-and-drop editor and dynamic templating. However, the transactional emails feature itself is an add-on on Moosend+ and included on Enterprise, so check this if you plan to send receipts or password resets.

Integrations

Moosend lists 80+ integrations. Highlights from its directory:

Shopify was not in the directory on November 11, 2026, so Shopify stores should plan on a third-party connector or another tool. API access is on every plan.

How Moosend Fits Into a Funnel

Moosend is an email tool, not a funnel builder, so it usually sits behind a page builder or checkout:

A typical setup tags each new lead or buyer in Moosend, which triggers the matching automation recipe: a welcome series for leads, an onboarding sequence for buyers and a cart recovery flow for abandoned checkouts. If you want pages, checkout and email in one platform instead, compare an all-in-one tool in our best sales funnel software guide.

Moosend vs AWeber on Price

Moosend is cheaper at every list size shown and includes unlimited sends, while AWeber caps sends at 10x or 12x subscribers. AWeber counters with a permanent free plan and 24/7 support. Our AWeber pricing guide has the full tier list.

Deliverability

Moosend includes spam analysis and testing on all plans, and Enterprise adds deliverability and strategy optimization and an optional dedicated IP (an add-on on Moosend+). Independent deliverability results vary by test and date, so this review does not quote a percentage. Your own list hygiene and domain authentication will matter more than the provider for most senders.

Ease of Use

Moosend is designed for non-technical users. The builder is drag-and-drop, automation recipes give you a starting point, and the knowledge base covers setup. The main learning curve is the workflow builder, which offers more options than simpler autoresponder tools.

Customer Support

Moosend lists 24/5 email support and 24/5 live chat support on all plans, plus a knowledge base. Priority support, an account manager and an SLA are Enterprise features (the account manager is also a Moosend+ add-on). There is no phone support listed for Pro.

For a business that sends at weekends, the 24/5 hours are worth noting compared with tools that offer 24/7 chat.

Plan Limits and Catches

Who Moosend Suits

Pros and Cons

Moosend Alternatives

AWeber

AWeber has a permanent free plan for 500 subscribers, a 14-day trial, and 24/7 live chat and email support. It costs more per subscriber and caps monthly sends at 10x or 12x your list. See AWeber vs Moosend and our AWeber review.

Systeme.io

Systeme.io combines funnels, courses, checkout and email, with a free plan for 2,000 contacts and 0% transaction fees. It suits sellers who want one login more than advanced email automation. See our Systeme.io review.

GoHighLevel

GoHighLevel bundles a CRM, two-way SMS, funnels and booking from $97 a month. It is a different class of tool, but it can replace email software for agencies and service businesses. See our GoHighLevel review.

Common Mistakes New Moosend Users Make

1. Expecting a free plan. Plan for the trial to end after 30 days.
2. Building pages they cannot publish. Design during the trial, but publishing needs a paid plan.
3. Assuming Shopify is native. Check your store connection before migrating.
4. Paying monthly too long. Annual billing is 20% cheaper once you are committed.
5. Forgetting transactional emails. Receipts and resets need the add-on or Enterprise.
6. Skipping authentication. Set up your sending domain early to protect deliverability.

Is Moosend Legit?

Yes. Moosend is an established email marketing platform, now part of Constant Contact following an acquisition announced in June 2025. It publishes its pricing, terms and knowledge base openly and lets you trial the product without a card.

Our Verdict

Moosend offers some of the best value in email marketing. Unlimited sends, visual automation with recipes, landing pages, forms, ecommerce tracking and an AI writer start at $9 a month, and annual billing brings that to $7. For stores on WooCommerce or Magento and creators who email often, the price-to-feature ratio is hard to beat.

The compromises are real: no permanent free plan, 24/5 support, no Shopify in the integrations directory, and some features held for custom plans. If you can live with those, start the 30-day trial, build one automation and one landing page, and compare the cost at your list size against AWeber.

Frequently Asked Questions