AWeber vs Moosend - Free Plan and Support or Unlimited Sends? (2026)

AWeber and Moosend are both email marketing tools for small businesses, but they win on different things. AWeber has a permanent free plan for 500 subscribers, 24/7 live chat and email support plus phone, and built-in ecommerce pages, with paid plans from $15 a month that cap monthly sends. Moosend is cheaper at every list size, includes unlimited sends on paid plans from $9 a month, and has stronger ecommerce automation, but offers a 30-day trial instead of a free plan and 24/5 support.

The quick answer: choose AWeber if you are starting from zero, want help on hand at any hour or want to sell simple products from your emails. Choose Moosend if price per contact, sending volume or store automation matters most.

Prices and features were checked on aweber.com and moosend.com on November 11, 2026.

AWeber vs Moosend at a Glance

Pricing Compared

Both tools charge by list size. The difference is what you get for the money: AWeber includes a send allowance per tier, while Moosend Pro includes unlimited sends.

Monthly billing, US dollars, from aweber.com/pricing.htm and moosend.com/pricing on November 11, 2026.

Moosend is cheaper up to 50,000 contacts. At 100,000, AWeber Lite ($600) slightly undercuts Moosend Pro ($624), although Lite's send cap and feature limits make that a narrow comparison.

Annual Billing

Moosend's annual figures multiply its per-month annual price by 12. AWeber's Plus plan has the bigger annual discount (a third off), but Moosend remains cheaper at each size shown.

Free Plan vs Free Trial

If you want to stay free for months while a list grows, AWeber is the only option of the two. If you want a longer, card-free test, Moosend's 30 days are more generous, but you cannot publish pages or forms until you upgrade.

Plan Limits Side by Side

AWeber's Lite plan is the most restrictive of the three, which is why the fairest price comparison for a growing business is often AWeber Plus against Moosend Pro. At 5,000 contacts, that is $90 against $48 a month on monthly billing.

Sending Limits

This is the biggest structural difference. AWeber includes 10 sends per subscriber per month on Lite and 12 on Plus. Exceeding the allowance moves you to the next tier automatically. Moosend lists unlimited email campaigns and sends on Pro and above.

For a weekly newsletter, AWeber's allowance is plenty. For daily senders, such as news-style newsletters or stores running frequent promotions, Moosend's unlimited sends avoid tier jumps. Moosend also sells credits that never expire for occasional senders with big lists.

Email Building and Templates

Both tools have drag-and-drop builders, templates and HTML options.

• AWeber adds AMP emails, RSS to email, dynamic content, a hosted broadcast archive and an AI writing and subject line assistant on all plans.
• Moosend lists 130+ templates across emails, pages and forms, an AI Writer, conditional visibility content on paid plans and AI product recommendations.

Bloggers and YouTubers benefit from AWeber's RSS-to-email. Stores benefit from Moosend's product recommendations.

Automation

Moosend is the stronger automation tool for the price. Its workflow builder uses triggers, conditions and actions, with recipes for cart abandonment, onboarding, upsell and cross-sell, and thank-you emails on every paid plan. Website browse and product-view triggers are reserved for Moosend+ and Enterprise.

AWeber's automation is simpler and aimed at welcome sequences and follow-ups. Lite allows 3 automations and Free 1, while behavioral automation is listed as a Plus feature.

Landing Pages, Forms and Selling

Both include landing pages and sign-up forms with AI help.

• AWeber offers an AI Landing Page Builder and AI Form Builder, a WordPress plugin, a link-in-bio page and web push notifications. Pages are limited to 3 on Lite and unlimited on Plus.
• Moosend offers landing pages with countdown timers, custom domains and a WordPress plugin, plus forms such as spin-the-wheel discounts. Pages and forms are included on Pro.

On selling, AWeber is ahead: you can sell products, subscriptions and payment plans through Stripe in 100+ currencies, with a 0.6% fee on Plus and 1.0% on Lite. Moosend does not list a built-in checkout; it tracks carts and purchases from connected stores and carts such as WooCommerce, Magento and ThriveCart.

Reporting and Testing

Both include open and click reporting and A/B or split testing on every plan. Moosend adds email heatmaps, spam analysis and testing and predicted weather analytics on all plans. AWeber reserves advanced audience analytics, webpage tracking, sales tracking and detailed deliverability reporting for Plus.

Integrations

AWeber says it connects to 750+ tools, naming Shopify, WordPress, PayPal, Facebook and Zapier, and lists WooCommerce on its pricing page. Moosend's directory lists 80+ integrations, including WooCommerce, Magento, ThriveCart, Salesforce, HubSpot, Zapier and Make, but not Shopify on November 11, 2026.

For a Shopify store, AWeber has the clearer native path. For WooCommerce or Magento, both work, and Moosend's tracking and recommendations go further.

Ease of Use

Both tools are built for non-technical users. AWeber is the simpler of the two: a short menu, a predictable email builder, prebuilt automations AWeber describes as "90% built," and pre-written email campaigns. Most beginners can publish a form and a welcome email in an afternoon.

Moosend is also drag-and-drop, but its workflow builder and tracking options give you more to configure. That is a strength once you want cart recovery or product recommendations, and a small learning curve if you only need a newsletter.

Deliverability

Neither vendor publishes a deliverability figure that can be compared fairly, and independent tests vary by date and method, so this comparison does not rank them on inbox placement. AWeber's Plus plan adds detailed deliverability reporting. Moosend includes spam analysis and testing on every plan, and its Enterprise plan adds deliverability and strategy help plus an optional dedicated IP. With either tool, authenticating your sending domain and cleaning your list will affect results more than the choice of provider.

Switching Between AWeber and Moosend

Moving in either direction follows the same steps:

AWeber offers a free migration service on Plus, where its team moves your account for you. Moosend's billing counts unique contacts, so duplicates across imported lists are only charged once.

Common Mistakes When Choosing

1. Comparing entry prices only. AWeber's send caps and Lite limits change the value at larger lists.
2. Expecting a Moosend free plan. Its pricing page lists a 30-day trial, not a permanent free tier.
3. Buying AWeber Lite to remove branding. The pricing page lists branding removal on Plus.
4. Ignoring support hours. Moosend's 24/5 support matters if you send at weekends.
5. Assuming every integration exists. Check your store or cart in each directory first.

Support and Ownership

AWeber's support is a genuine differentiator for beginners. Moosend's ownership change does not alter its plans so far, but it explains why older reviews describe it as a Sitecore product.

Which Should You Choose?

Choose AWeber If

You want a simple tool, a free plan while you grow, and support you can reach 24/7. AWeber's ecommerce pages also let you sell without a separate cart. Read our AWeber review and AWeber pricing guide.

Choose Moosend If

You care most about price and volume. Unlimited sends, workflows with ready-made recipes and ecommerce tracking start at $9 a month, and the 30-day trial needs no card. Read our Moosend review.

Consider an All-in-One Instead

If you also need funnels, a checkout and courses, an all-in-one platform can replace your email tool. Systeme.io includes email with a free plan for 2,000 contacts; see Systeme.io vs AWeber and our best sales funnel software guide.

Our Verdict

There is no single winner. Moosend is the better value: cheaper at nearly every list size, unlimited sends, and stronger automation for stores. AWeber is the safer start for beginners: a permanent free plan, 24/7 chat and email support, phone support and built-in selling.

If budget and sending volume decide it, start Moosend's 30-day trial. If you want to begin free, keep support close and sell from your emails, start with AWeber's free plan and trial Plus when you outgrow it.

Frequently Asked Questions