
CallRail costs $55 to $215 a month on monthly billing, or $50 to $195 a month on a yearly plan, plus usage. Every plan includes 5 local numbers, 250 local minutes and 25 texts. Extra numbers cost $3, extra minutes $0.06, and premium integrations such as Salesforce $80 each. Every account starts with a 14-day free trial with no credit card.
The plan price is only the starting point. What you actually pay depends on how many sources you track, how long your calls run and which integrations you need. This guide breaks down every plan, every add-on and how billing works, with worked examples. Prices were checked on callrail.com on November 11, 2026.
CallRail Pricing at a Glance
| Plan | Monthly Billing | Yearly Billing | Paid Upfront Yearly | What It Adds |
|---|---|---|---|---|
| Lead Tracking | $55/mo | $50/mo | $600 | Call and text tracking, recording, transcription |
| Lead Tracking Complete | $105/mo | $95/mo | $1,140 | Form tracking, form builder, multi-touch CPL reporting |
| Lead Conversion | $165/mo | $150/mo | $1,800 | Premium Conversation Intelligence |
| Lead Conversion Complete | $215/mo | $195/mo | $2,340 | Form tracking plus Premium Conversation Intelligence |
Monthly billing on callrail.com/pricing. Yearly billing is $50, $95, $150 and $195 a month.
Each price is for one company account and is labeled "plus additional usage" on the pricing page. For a full look at the product itself, see the CallRail review.
Good to Know
Many pricing articles still quote older plans named Call Tracking, Call Tracking Complete and Conversation Intelligence at $45 to $145 a month. CallRail's current plans are Lead Tracking and Lead Conversion, starting at $55 a month on monthly billing.
In This Article
- CallRail Pricing at a Glance
- What Each CallRail Plan Includes
- CallRail Usage and Overage Fees
- CallRail Add-On Pricing
- Monthly vs Yearly Billing
- What a Real CallRail Bill Looks Like
- CallRail Pricing Outside the US
- The CallRail Free Trial and Billing
- How to Keep CallRail Costs Down
- Is CallRail Worth the Price?
- Our Verdict
- Frequently Asked Questions
What Each CallRail Plan Includes
Lead Tracking at $55 a Month
The entry plan covers the core of call tracking: call and text tracking with attribution, call recording and routing, call transcription and analysis, and automation rules. It includes dynamic number insertion, localized DNI, keyword-level attribution, key terms spotting, keypad scoring, the standard call flow builder and the mobile app.
Choose it when calls are your main lead type and you only need to know which campaign, keyword or channel produced each call.
Lead Tracking Complete at $105 a Month
Complete adds form tracking and attribution, a custom form builder and multi-touch cost-per-lead reporting, plus 1,000 form submissions a month. Multi-touch attribution modeling and form scoring are also only on the Complete plans.
Choose it when leads arrive by both phone and web forms and you want both credited to the same marketing sources.
Lead Conversion at $165 a Month
Lead Conversion adds Premium Conversation Intelligence: call summaries and sentiment analysis, conversation trend reports, automatic conversion tagging, and coaching and conversion tools. The compare table lists Action plan, Coaching and Smart follow-up, plus transcripts through the API, only on the Conversion plans. It includes 10,000 analysis minutes a month.
Choose it when you get enough calls that listening to each one is not practical and you want AI summaries and scoring.
Lead Conversion Complete at $215 a Month
The top plan combines everything: form tracking, the form builder, multi-touch reporting and Premium Conversation Intelligence, with 1,000 form submissions and 10,000 analysis minutes included.
| Included Each Month | Lead Tracking | Tracking Complete | Lead Conversion | Conversion Complete |
|---|---|---|---|---|
| Local numbers | 5 | 5 | 5 | 5 |
| Local minutes (with transcription) | 250 | 250 | 250 | 250 |
| Texts (after trial) | 25 | 25 | 25 | 25 |
| Form submissions | - | 1,000 | - | 1,000 |
| Analysis minutes | - | - | 10,000 | 10,000 |
CallRail Usage and Overage Fees

This is the part of CallRail pricing that changes your bill month to month. When you go past the included amounts, CallRail keeps tracking and bills the extra at these US rates.
| Extra Usage | Price | Applies To |
|---|---|---|
| Local number | $3 each | All plans |
| Local minute (includes transcription) | $0.06 | All plans |
| Toll-free number | $5 each | All plans |
| Toll-free minute | $0.09 | All plans |
| Text message | $0.03 | All plans, after trial |
| Form submission | $0.02 | Complete plans |
| Analysis minute | $0.05 | Conversion plans |
Three billing rules raise usage costs:
- Rounding: each call is rounded up to the nearest minute, then the minutes are added up. A 61-second call counts as two minutes.
- Non-refundable overage: the pricing FAQ says additional usage fees are not refundable under any circumstances.
- Price changes: CallRail says it may change fees by posting new pricing on its site or in your account, or by emailing you.
Quick Tip
Every local number you add costs $3 a month even if it gets no calls. Give separate numbers only to sources whose results you will act on, and use dynamic number insertion on your website instead of one static number per page.
CallRail Add-On Pricing
Some costs sit outside the usage table. They are easy to miss when comparing base prices.
| Add-On | Price | Notes |
|---|---|---|
| Voice Assist (AI phone agent) | From $95/mo | Requires Lead Tracking at an additional $55; $1 per call after 50 calls over 15 seconds |
| Advanced call flow steps | $15 per company | Standard call flow builder is included |
| Premium integrations | $80 each | Acquisio, Marketo, Marin, Kenshoo, Optimizely X, Salesforce |
| API, 0 to 1,500 calls a month | Free | Included on all plans |
| API, 1,501 to 12,000 calls a month | $80/mo | Billed on the previous period's usage |
| API, 12,001 to 300,000 calls a month | $200/mo | Tier changes with usage each month |
Voice Assist Pricing
Voice Assist is CallRail's AI voice agent. It answers calls, qualifies leads and books appointments, which makes it useful for businesses that miss calls after hours. The minimum cost is $95 for Voice Assist plus $55 for Lead Tracking, or $150 a month before usage. After 50 Voice Assist calls longer than 15 seconds, each additional call costs $1.
Premium Integrations
Most integrations are included on every plan, including Google Ads, Google Analytics 4, Google Ads Lead Forms, Looker Studio, Google Tag Manager, Microsoft Ads, Facebook, HubSpot, Slack, ActiveCampaign, Calendly, Clio, Jobber, Housecall Pro, ServiceTitan, RingCentral, Zapier and webhooks. The six premium integrations listed above cost $80 each. Salesforce users should budget for this, because it is the one most often assumed to be free.
Monthly vs Yearly Billing
CallRail says you can save up to 10% with a yearly plan. Here is what that works out to per year.
| Plan | 12 Months on Monthly Billing | Yearly Plan | Yearly Saving |
|---|---|---|---|
| Lead Tracking | $660 | $600 | $60 |
| Lead Tracking Complete | $1,260 | $1,140 | $120 |
| Lead Conversion | $1,980 | $1,800 | $180 |
| Lead Conversion Complete | $2,580 | $2,340 | $240 |
How each option is billed:
- Monthly: on the same day each month, CallRail charges the base fee for the coming month plus the previous month's usage. Sign up on the 15th and you are billed on the 15th.
- Yearly: the base fee for the next 12 months is due when you enter your payment details. Usage is still billed monthly on the same day.
Yearly makes sense once you know your setup works and you plan to keep it for a year. Start monthly if you are still testing how many numbers and minutes you need.
What a Real CallRail Bill Looks Like

These examples use only the published US rates. Your numbers will differ, so treat them as a way to estimate, not a quote.
| Scenario | Plan | Extras | Monthly Total |
|---|---|---|---|
| Small business, 5 sources, 220 call minutes | Lead Tracking | None | $55 |
| Service business, 10 numbers, 600 minutes, 100 texts | Lead Tracking | 5 numbers ($15), 350 minutes ($21), 75 texts ($2.25) | $93.25 |
| Agency client, forms, Salesforce, 20 numbers, 1,000 minutes | Lead Tracking Complete | Salesforce ($80), 15 numbers ($45), 750 minutes ($45) | $275 |
| After-hours AI answering, 120 qualifying calls | Voice Assist + Lead Tracking | 70 calls over the 50 included ($70) | $220 |
Calculated from CallRail's published US plan and usage rates. Real bills depend on your call volume.
The pattern is clear: minutes and numbers move the bill more than the plan does. A service business taking long calls can double its base price, while a business with short calls and few sources pays the sticker price.
CallRail Pricing Outside the US
CallRail is available in the United States, Canada, the UK and Australia. The UK and Australia have their own pricing pages with different bundles and rates.
| Market | Plan Prices per Month | Included | Notable Rates |
|---|---|---|---|
| United States (main pricing page) | 55 / 105 / 165 / 215 (or 50 to 195 yearly) | 5 numbers, 250 minutes, 25 texts | Local minute $0.06, toll-free minute $0.09 |
| United Kingdom | 60 / 110 / 170 / 220 | 5 numbers, 500 minutes, no texts | Toll-free minute $0.14, mobile destination surcharge $0.06 |
| Australia | 70 / 120 / 180 / 230 | 4 numbers, 350 minutes, no texts | Local number $4.20, toll-free number $23, mobile surcharge $0.12 |
CallRail does not publish a separate Canada page; its FAQ points international buyers to the UK and Australia pages only. UK accounts must also register under the UK's Know Your Customer rules before creating their first tracking number. Check the regional page for the billing currency before you sign up.
The CallRail Free Trial and Billing
CallRail's FAQ says every account starts with a 14-day free trial, with no credit card required and no bill until the trial ends. The help center adds that the trial includes access to all features. Three details affect your first invoice:
- Texting is not included during the trial. The 25 texts are listed as available after it.
- Trial overage carries over. Minutes used beyond your plan during the trial show up on your first invoice.
- The first payment charges the base fee upfront, either one month or 12 months depending on billing.
To cancel, an account administrator closes the account from Account Settings. Tracking numbers are released when the account closes, so port out any number you want to keep first; CallRail says porting can take four to six weeks.
How to Keep CallRail Costs Down

- 1Start on Lead Tracking and upgrade only when you need forms or AI analysis
- 2Use one website number with dynamic number insertion instead of a number per page
- 3Give separate numbers only to offline sources you will measure
- 4Review minute usage after the trial before choosing yearly billing
- 5Avoid premium integrations unless the CRM sync saves real work
- 6Release unused numbers each quarter
A few more points worth knowing:
- Upgrade instead of paying overage when you consistently exceed your included usage. The FAQ points to upgrading as your business grows.
- Keep calls short where possible. Since every call rounds up, many short calls cost more than their seconds suggest.
- Watch the API tier if you sync data to a dashboard or CRM often. Going over 1,500 API calls a month adds $80.
Is CallRail Worth the Price?
CallRail is worth it when phone calls are a meaningful share of your leads and you pay for marketing that should get credit for them. If one extra booked job a month covers the $55 base fee, the attribution pays for itself.
It is harder to justify if most of your sales happen online. In that case, click and sale tracking from a tool like ClickMagick fits better; see the ClickMagick pricing guide and the best link tracking software.
How CallRail Pricing Compares
| Tool | Entry Price | Pricing Model |
|---|---|---|
| CallRail | $55/mo ($50 yearly) | Plan plus per-minute usage |
| WhatConverts | $30/mo | Plan with a $30 usage credit, per-minute usage |
| CallTrackingMetrics | $79/mo ($65 yearly) | Plan plus usage, unlimited users |
| Nimbata | $0 plus usage | Charged per answered call, not per minute |
Competitor prices are from each vendor's pricing page on November 11, 2026. Compare included numbers and minute rates, not just entry price. The full CallRail alternatives guide covers these tools in depth, and agencies who want calls inside a CRM can compare GoHighLevel pricing.
Our Verdict
CallRail pricing is clear on paper and variable in practice. The plans run from $55 to $215 a month, or $50 to $195 on yearly billing, but numbers, minutes, texts, premium integrations and Voice Assist decide the final bill.
Start the 14-day trial on one real campaign, check how many minutes and numbers you actually use, and only then choose a plan and billing cycle. For most local businesses, Lead Tracking on monthly billing is the sensible first step.
Track Your Calls With CallRail
Call tracking, recordings and lead attribution that show which ads and pages make your phone ring.
Frequently Asked Questions
How Much Does CallRail Cost per Month?
CallRail's pricing page lists Lead Tracking at $55, Lead Tracking Complete at $105, Lead Conversion at $165 and Lead Conversion Complete at $215 a month on monthly billing. Usage above the included numbers, minutes and texts is billed on top.
Is CallRail Cheaper If You Pay Yearly?
Yes. Yearly billing lowers the plans to $50, $95, $150 and $195 a month, which CallRail describes as saving up to 10%. The full 12 months of base fees are due upfront, and usage is still billed monthly.
What Does CallRail Charge for Extra Minutes?
In the US, extra local minutes cost $0.06 each and extra toll-free minutes $0.09 each. CallRail rounds every call up to the nearest minute before adding them up.
Does CallRail Charge per User?
CallRail's pricing page does not list a per-user or per-seat fee. Costs come from the plan, numbers, minutes, texts, form submissions, analysis minutes and paid add-ons.
Does CallRail Have a Free Plan?
No. CallRail offers a 14-day free trial with no credit card, then a paid plan. Text messaging becomes available after the trial.
How Much Is CallRail Voice Assist?
Voice Assist starts at $95 a month and needs Lead Tracking at an additional $55. CallRail adds $1 per call after 50 Voice Assist calls longer than 15 seconds.
Are CallRail Overage Fees Refundable?
No. CallRail's pricing FAQ says additional usage fees are not refundable under any circumstances, so watch usage during busy months.
Does the CallRail API Cost Extra?
API access is included up to 1,500 API calls a month. From 1,501 to 12,000 calls the pricing page lists $80 a month, and from 12,001 to 300,000 calls it lists $200 a month.
Test CallRail Before You Pay
Every account starts with a 14-day free trial and no credit card. Track a real campaign, check your minute usage, then pick the plan that fits.
Start a 14-Day CallRail Trial



