Funnel Hacking Live - The Last Dance, the AI Encore and What Comes Next (2026)

Funnel Hacking Live (FHL) is ClickFunnels' live event for entrepreneurs who build sales funnels, hosted by co-founder Russell Brunson. It ran every year from 2015 in Las Vegas until FHL 10, "The Last Dance," on February 12 to 15, 2025, which was announced as the final one.

Then it came back once. Funnel Hacking Live 2026: Encore, The AI Era ran September 21 to 23, 2026, at the Fontainebleau Las Vegas, in a theater of about 2,000 seats, and the official site showed it sold out. As of November 2026, no further event has been announced, and the official page describes the encore as a one-time event.

This guide covers what FHL is, the full details of the 2026 encore, the event's history from 2015, how replays work, and what to watch for next.

What Is Funnel Hacking Live?

Funnel Hacking Live is a multi-day conference for ClickFunnels users and online entrepreneurs. The name comes from "funnel hacking," Brunson's term for studying successful competitors' funnels and modeling what works.

The format has stayed consistent across editions:

• Keynotes from Russell Brunson, usually introducing a new framework or product.
• Talks from successful ClickFunnels users and outside speakers on offers, messaging, traffic and scaling.
• The Two Comma Club awards, ClickFunnels' recognition for users who reach $1 million in sales through ClickFunnels, presented on stage.
• Networking, with VIP and mastermind sessions for higher-tier tickets.

It is also a sales environment. Upgrades and paid programs are offered around the event, such as the FHL 10 Notes and Day with Dan upgrade sold at FHL 10, which is worth knowing before you budget for a ticket.

The AI Era Encore: Funnel Hacking Live Returns

The 2026 event was announced in mid-2026 as a one-time return. On his podcast in June 2026, Brunson described it as "a one-time-only encore called Funnel Hacking Live AI."

Dates, Venue and Format

Schedule

The official site published this schedule, noting it could change:

Encore Ticket Prices

The FHL 2026 page listed these tiers. Tickets were sold through Ticketmaster.

The help center says tickets were non-refundable. If ClickFunnels cancelled because of a force majeure event, tickets would be credited to the next Funnel Hacking Live, and a cancellation for other reasons would be refunded. The hotel room block was listed at $169 a night plus a $50 resort fee.

Speakers

The official page named Russell Brunson as keynote, with Todd Dickerson also listed, plus speakers including Myron Golden, Trent Shelton, Andrew Bustamante, Sarah Grace Allred, Dr. Sonja Stribling, Ryan Lee, Rich Schefren, Richmond Dinh, Brian Mark, Scott Scheper, Miguel Carrasco, Peter Swain and Adley Kinsman. It promised "30+ presentations" and noted more speakers were to be announced.

Practical Rules

• Age: No age limit, but anyone under 18 had to attend with a legal guardian.
• Meeting Russell: The help center says Brunson typically does not meet attendees individually.
• Awards: The deadline to apply for a Two Comma Club award at the 2026 event was August 21.
• Recordings: The help center said it was not yet known whether recordings would be available.

Funnel Hacking Live History: Every Edition

Brunson recapped the full run in a June 2026 podcast episode. Combined with the event recaps on his Marketing Secrets podcast, the timeline looks like this:

Brunson also says the first Two Comma Club award was presented at an FHL in Dallas, though the episode does not give the year. Venues for the other years are not consistently documented on official pages, so we have left them out rather than guess.

Why FHL Ended

Brunson closed FHL 10 by leaving his shoes on the stage, the wrestler's way of retiring. In the June 2026 episode he said it ended "not because it failed, but because it succeeded," and pointed to the strain of the event: an eleven-presentation marathon for him, and a budget that "ballooned past $6 million."

Why It Came Back

The same episode explained the return. Brunson argued that AI changes what a small team can do, and that the community needed a new playbook for it. That shaped the 2026 program, which was smaller and built around AI, tiny teams and movements rather than the arena-scale format of earlier years. A press release issued for the event in April 2026 said earlier editions drew more than 5,000 people, against roughly 2,000 seats in 2026.

Funnel Hacking Live Replays and Recordings

Many searches ask how to watch past events. According to the Marketing Secrets help center:

A few details matter:

• 2015 to 2022 attendees use a separate original members area, again with the ticket email.
• FHL 10 Notes and the Day with Dan sessions were only for people who bought that upgrade at FHL 10.
• The Linchpin presentation is a separate product, not part of FHL tickets.
• Event photos are posted at funnelhackerphotos.com.

Replays are tied to purchases. There is no official free archive of past FHL talks, though Brunson has released some keynotes as podcast episodes, including his FHL 2025 keynote in February 2025.

The Two Comma Club Awards at FHL

The Two Comma Club awards are one of the reasons people attend. A November 2024 ClickFunnels press release describes the program as recognizing "those who achieve $1 million in sales through ClickFunnels." Winners apply in advance, and the awards are handed out on stage, at the 2026 encore during the Tuesday sessions. Brunson's site claims that as of 2020 his training and software had created "over 1,033 millionaires" in the Two Comma Club.

You need a ticket to attend the ceremony, even as an award winner, per the help center.

Is Funnel Hacking Live Worth It?

There is no next date to buy for yet, but the question still matters if the event returns or if you are weighing a similar conference.

What the Encore Trip Cost Before Travel

Using only the prices on the official 2026 page, a three-night stay on the cheapest ticket looked like this:

Flights, meals and any upgrades bought at the event come on top. Hotel guests got free parking, while non-guests paid for it, per the help center.

Who Gets the Most From It

If you are new, the cheaper route is the same one most FHL speakers took: read Brunson's books, then build one funnel. Our Russell Brunson books in order guide and the One Funnel Away Challenge review are good starting points, and the ClickFunnels 5 Day Challenge guide covers his free training events.

What Comes After Funnel Hacking Live?

As of November 11, 2026, FunnelHackingLive.com still shows the September 2026 event, and no future date has been announced. Brunson described the encore as one time only, so treat any "FHL 2027" ticket listing on a resale or event-aggregator site with caution unless it appears on the official site.

Brunson's other events continue in the meantime. The Marketing Secrets help center lists smaller programs such as the Selling Online and Scaling Online events and an in-person 2CCX Mastermind event on November 5 and 6, 2026. For the business behind the events, see our Russell Brunson bio and net worth guide.

What Is Russell Brunson's Selling Online Challenge?

"Selling Online" is not a book. It is a paid three-day live virtual event that Brunson runs every few months through SellingOnline.com, which is operated by Prime Mover LLC. The sessions focus on one-to-many selling, such as presentations, webinars and offers, and the event is often searched as "Selling Online Russell Brunson."

Because the dates and price change with each run, confirm both on the official page before you buy. If you want the ideas without the event, the closest written material is his Expert Secrets book, which covers the same one-to-many selling approach.

Our Verdict

Funnel Hacking Live was ClickFunnels' flagship event for a decade, from about 600 people in Las Vegas in 2015 to FHL 10 in February 2025. The September 2026 AI Era encore at the Fontainebleau Las Vegas sold out at about 2,000 seats, with general admission from $997. As of November 2026 there is no next event on the calendar.

If you missed it, nothing stops you from doing what the event teaches. Study funnels that work, model one for your own offer, and build it. That is the habit FHL was named after, and you do not need a ticket to start.

Frequently Asked Questions