Leadpages costs $29 a month for Pro, $49 for Business, $99 for Grow and $199 for Optimize, or about 20% less on annual billing ($23, $39, $79 and $159 a month). A $399 Scale plan and custom Enterprise pricing sit above those. Every plan has a 7-day free trial that needs a card, there are no traffic caps, and A/B testing starts on Grow.
This guide covers each plan, monthly vs annual totals, the limits that push people to upgrade, and the costs that sit on top. Prices were checked on leadpages.com/pricing and Leadpages' help center on November 11, 2026.
Leadpages Pricing Plans at a Glance
| Plan | Monthly | Billed Annually | Best For |
|---|---|---|---|
| Pro | $29/mo | $23/mo | Solo creators publishing a handful of pages |
| Business | $49/mo | $39/mo | Small teams and agencies publishing more pages |
| Grow | $99/mo | $79/mo ($948/yr) | Marketers starting A/B testing |
| Optimize | $199/mo | $159/mo ($1,908/yr) | Teams running Smart Traffic and heatmaps |
| Scale | $399/mo | $319/mo ($3,828/yr) | Heavy testers wanting auto-optimization |
| Enterprise | Custom | Custom | SSO, custom contracts, dedicated support |
Leadpages splits its lineup in two. Publishing plans (Pro and Business) build and publish pages, sites and blogs. Testing and optimization plans (Grow and up) add A/B testing, personalization and lead enrichment.
leadpages.com/pricing and Leadpages help center, November 11, 2026.
In This Article
- Leadpages Pricing Plans at a Glance
- Leadpages Monthly vs Annual Pricing
- What Each Leadpages Plan Includes
- Full Plan Comparison
- Is There a Leadpages Free Plan or Free Trial?
- Costs on Top of the Plan Price
- Sample Yearly Budgets
- Refunds, Cancellation and Plan Changes
- Leadpages Discounts and Coupons
- Old vs New Leadpages Pricing
- Which Leadpages Plan Should You Choose?
- Leadpages Cost vs Alternatives
- Our Verdict
- Frequently Asked Questions
Leadpages Monthly vs Annual Pricing
Leadpages says annual billing saves 20% and is billed once a year.
| Plan | 12 Months Billed Monthly | Billed Annually | You Save |
|---|---|---|---|
| Pro | $348 | About $276 | About $72 |
| Business | $588 | About $468 | About $120 |
| Grow | $1,188 | $948 | $240 |
| Optimize | $2,388 | $1,908 | $480 |
| Scale | $4,788 | $3,828 | $960 |
Grow, Optimize and Scale annual totals are stated in Leadpages' help center. The Pro and Business annual totals are our arithmetic from the $23 and $39 monthly equivalents on the pricing page, so confirm the exact charge at checkout.
Quick Tip
Pay monthly during your first month or two. Leadpages lets you upgrade any time, so switch to annual only once you know which plan you will keep.
What Each Leadpages Plan Includes
Pro: $29 a Month
Pro is the entry publishing plan: 25 pages, 1 site, 1 blog, 1 custom domain with SSL, 5 GB storage, 12,000 AI credits a month, API access, custom slugs, UTM tracking and 90 days of analytics. Leadpages branding can be removed on every plan, including Pro.
What it lacks: A/B testing, brand kits and lead CSV export, and form submissions are kept for only 30 days.
Business: $49 a Month
Business doubles the publishing limits: 50 pages, 2 sites, 2 blogs, 2 custom domains, 10 GB storage, 20,000 AI credits, 1 brand kit, 12 months of analytics and CSV export of leads. It is still a publishing plan, so there is no testing.
Grow: $99 a Month
Grow is Leadpages' "Most Popular" plan and the one most buyers should compare. It adds unlimited pages, 4 sites and 4 custom domains, manual A/B testing (up to 6 variants per page), dynamic text replacement and manual personalization, plus anonymous traffic detection (2,000 a month) and lead enrichment (1,000 a month). You also get 40,000 AI credits and 3 brand kits.
Optimize: $199 a Month
Optimize adds the advanced testing tools: Smart Traffic, click and scroll heatmaps, auto-personalization, multivariate testing (A/B/C/D) and performance alerts. Limits rise to 6 sites and domains, 3 team seats, 10 active integrations, 24 months of analytics and 80,000 AI credits. It is also the only plan on the pricing table with priority email support.
Scale: $399 a Month
Scale is listed in Leadpages' pricing FAQ and help center, but not on the main plan cards. The help center lists 10 custom domains, 10 blogs, 10 team seats, up to 12 variants per page, auto-optimization, 25 active integrations, 160,000 AI credits and a dedicated account manager.
Enterprise: Custom Pricing
Enterprise is for teams that need single sign-on, custom contracts, dedicated support and volume publishing. Pricing comes from Leadpages' sales team.
Full Plan Comparison
| Feature | Pro | Business | Grow | Optimize |
|---|---|---|---|---|
| Pages | 25 | 50 | Unlimited | Unlimited |
| Sites and custom domains | 1 | 2 | 4 | 6 |
| Blogs | 1 | 2 | 3 | 5 |
| Team seats | 1 | 1 | 1 | 3 |
| Storage | 5 GB | 10 GB | 15 GB | 25 GB |
| AI credits per month | 12,000 | 20,000 | 40,000 | 80,000 |
| Active integrations | 5 | 5 | 5 | 10 |
| Analytics retention | 90 days | 12 months | 12 months | 24 months |
| Manual A/B testing | No | No | Yes | Yes |
| Smart Traffic and heatmaps | No | No | No | Yes |
| Lead enrichment per month | No | No | 1,000 | 2,500 |
| Lead CSV export | No | Yes | Yes | Yes |
| Traffic limit | None | None | None | None |
Is There a Leadpages Free Plan or Free Trial?
How the 7-Day Free Trial Works
Every paid plan has a 7-day free trial with full access to that plan's features. Leadpages' FAQ says "A card starts your 7-day trial, and checkout shows its price before you pay. If it's $1, it counts toward your first month." On day 7 the trial "becomes your paid plan unless you cancel", and your pages stay saved.
Because the trial converts to the plan you chose, start the trial on the plan you would actually keep. If A/B testing is why you are buying, trial Grow, not Pro.
The Free Tier
The pricing page does not list a free plan. However, Leadpages' help center says that when a subscription ends, the account "reverts to the Free plan (5-page limit)". Pages over that limit and custom domains are deactivated, not deleted, and come back if you subscribe again. Treat the free tier as a holding state for your work, not a way to run live campaigns.
Costs on Top of the Plan Price
| Extra Cost | What It Is | Price |
|---|---|---|
| AI credit top-ups | Extra credits for AI page generation | $2.50 for 2,000 up to $90 for 150,000 |
| Payment processing | Stripe fees when you sell through Leadpages checkout | Stripe's standard rates; Leadpages adds no fee |
| Email marketing tool | Leadpages collects leads but does not list email broadcasts | Varies by tool |
| Domain name | Bought from a registrar and connected to Leadpages | Varies by registrar |
| Sales tax or VAT | Added to your Leadpages invoice depending on your country | Varies |
AI credit top-ups are one-time purchases that never expire and stack on your monthly allowance. The help center lists 2,000 credits for $2.50, 5,000 for $5, 15,000 for $12, 50,000 for $35 and 150,000 for $90.
The biggest real extra is usually the email tool. If you add one, budget for it alongside your plan; our AWeber review covers one common option.
Sample Yearly Budgets
These examples use Leadpages' own prices only; add your email tool and domain on top.
| Scenario | Plan and Billing | Leadpages Cost per Year |
|---|---|---|
| Freelancer with five lead magnets and one site | Pro, annual | About $276 |
| Small agency publishing 40 client pages | Business, monthly | $588 |
| Ad-driven business testing landing pages | Grow, annual | $948 |
| Team of three running Smart Traffic | Optimize, annual | $1,908 |
The jump from Business to Grow is where most budgets are decided. On annual billing it is roughly $480 a year more, for unlimited pages and testing.
Refunds, Cancellation and Plan Changes
- Cancel any time from account settings. Your plan stays active until the end of the billing period.
- Refunds: Leadpages' terms (updated April 2, 2026) describe a 7-day money-back guarantee for new accounts. Renewals are not eligible, and cancelling mid-term does not trigger a prorated refund.
- Upgrades take effect immediately, and you pay a prorated amount for the rest of the period.
- Downgrades take effect at the end of the current billing period. If you have more pages or domains than the new plan allows, the extras are deactivated.
- Failed payments are retried three times over seven days before the account is downgraded.
- Payment methods: Leadpages' billing article says it accepts credit cards through Stripe and does not currently support PayPal for your subscription.
Leadpages Discounts and Coupons
Leadpages' site lists no public coupon code. The dependable ways to pay less are:
- Annual billing, which saves about 20%.
- Starting on a publishing plan and upgrading only when you need testing.
- Nonprofit or education pricing, which Leadpages says it evaluates case by case through its sales team.
Be careful with coupon sites quoting old plan names such as Standard or Advanced. Those belong to the pre-rebuild lineup.
Old vs New Leadpages Pricing
Many articles still quote Leadpages' older Standard, Pro and Advanced plans. In 2026 Leadpages rebuilt its product and introduced the Pro, Business, Grow and Optimize lineup. Leadpages says existing customers' "account and price stay the same", so long-time users may still be on legacy prices. New accounts get the current plans.
Which Leadpages Plan Should You Choose?
| If You... | Choose | Why |
|---|---|---|
| Need a few lead pages and one domain | Pro | Lowest price; 25 pages is enough for a small campaign set |
| Publish more pages or need CSV exports | Business | 50 pages, 2 domains, a brand kit and 12-month analytics |
| Run paid ads and want to test pages | Grow | Cheapest plan with A/B testing and unlimited pages |
| Spend heavily on ads and need several seats | Optimize | Smart Traffic, heatmaps, 3 seats, 10 integrations |
| Want testing to run itself | Scale | Auto-optimization and 10 seats |
For most buyers the real decision is Business vs Grow. If you will run even one A/B test a month, Grow's extra $50 buys unlimited pages and testing, which a separate testing tool would usually charge for on its own.
Leadpages Cost vs Alternatives
| Tool | Entry Price | What the Entry Plan Covers |
|---|---|---|
| Leadpages | $29/mo | Landing pages, sites and blogs; no email |
| Systeme.io | Free; paid from $17/mo | Funnels, email marketing and courses |
| ClickFunnels | $97/mo ($81 billed annually) | Funnels, checkout, email and courses |
| GoHighLevel | $97/mo | Funnels plus CRM, texting and booking |
Leadpages is the cheapest of these if you only need pages, but the all-in-one tools include email and checkout that Leadpages users usually buy separately. Compare full costs in our Systeme.io pricing, ClickFunnels pricing and ClickFunnels vs Leadpages guides.
Our Verdict
Leadpages' pricing is simple once you see the split. Pro and Business are for publishing, and they are fairly priced for a small number of pages. Grow is the value plan: $99 a month, or $948 a year, for unlimited pages and A/B testing with no traffic caps. Optimize only makes sense once you have enough traffic for Smart Traffic and heatmaps to matter.
Remember to budget for an email tool, and check that the 25-page or 50-page limits on the cheaper plans fit your plans before you commit. Start the 7-day trial on the plan you would keep, and switch to annual billing once you are sure.
For a full look at features, ease of use and alternatives, read our Leadpages review.
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AI-built landing pages and sites with no traffic caps, A/B testing from the Grow plan, and a 7-day free trial on any plan.
Frequently Asked Questions
How Much Does Leadpages Cost per Month?
Pro costs $29 a month, Business $49, Grow $99 and Optimize $199 on monthly billing. Leadpages also lists a $399 Scale plan and custom Enterprise pricing.
What Is Leadpages Yearly Pricing?
Annual billing saves about 20%. Pro is $23 a month and Business $39 a month billed annually, while Grow is $948 a year, Optimize $1,908 a year and Scale $3,828 a year.
Does Leadpages Have a Free Plan?
The pricing page lists no free plan. Leadpages' help center says cancelled accounts revert to a Free plan with a 5-page limit, and publishing new pages needs a paid plan.
Is There a Leadpages Free Trial?
Yes. Every plan has a 7-day free trial that starts with a card. On day 7 it becomes your paid plan unless you cancel from account settings.
Which Leadpages Plan Has A/B Testing?
Grow ($99 a month) is the cheapest plan with A/B testing. Optimize ($199) adds Smart Traffic, heatmaps and multivariate tests, and Scale ($399) adds auto-optimization.
Does Leadpages Offer Refunds?
Its terms describe a 7-day money-back guarantee for new accounts. Renewals are not eligible, and cancelling mid-term does not give a prorated refund.
Are There Leadpages Discount Codes?
No public coupon is listed on leadpages.com. The reliable saving is annual billing at about 20% off, and Leadpages reviews nonprofit and education pricing case by case.
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