Sales Funnel Templates - 9 Page-by-Page Outlines You Can Copy (2026)

A sales funnel template is a reusable plan for the steps a buyer moves through, from first click to purchase and beyond. The most useful kind is not a pretty diagram but a page-by-page outline: which pages you need, what each page says, what single action it asks for and which number tells you it is working.

This guide gives you nine templates for the most common funnel types, a B2B pipeline template, a simple tracking sheet and copy prompts for each page. Every outline is tool-agnostic, so you can build it in ClickFunnels, Systeme.io, GoHighLevel or any page builder.

What a Sales Funnel Template Actually Is

People mean three different things when they search for a sales funnel template. Knowing which one you need saves time.

This page focuses on the second and fourth types, because they are the ones that turn into revenue. If you want the in-app template library, our ClickFunnels funnel templates guide shows where it lives and how to install templates. For the theory behind the stages, see sales funnel stages.

The Master Sales Funnel Template

Every funnel below is a variation of the same skeleton. Each stage has one job, one main page or touchpoint and one number to watch.

Write your own version of this table before you touch any software. Fill in the offer, the page names and a target number for each row. That single sheet is your sales funnel template.

9 Sales Funnel Templates by Funnel Type

Each template lists the pages in order, what goes on each page and the one action it asks for. Swap the bracketed prompts for your own offer.

1. Lead Magnet Funnel Template

Use it to build an email list with a free resource such as a checklist, guide, swipe file or short video. ClickFunnels' help center describes the same two-step structure: a landing page with a single call to action, then a thank-you page with next steps.

Page 1: Opt-in page - Headline: "Get the free [resource] that helps you [specific result] without [main frustration]." - Three bullets naming what is inside the resource. - An image or mockup of the resource. - A form with name and email, or email only. - Button: "Send Me the [Resource]."

Page 2: Thank-you page - Confirm the resource is on its way and where to find it. - One next step: watch a short video, join a group, book a call or see a low-priced offer.

Follow-up: five to seven emails that deliver the resource, share a story, answer one objection each and make the paid offer.

2. Tripwire (Low-Ticket) Funnel Template

Use it to turn new leads into buyers with a small first purchase. The goal is often to cover ad costs, not to make a profit on the front end.

1. Sales page: a short page for a low-priced product that solves one narrow problem. Lead with the problem, show what is inside and state the price clearly.
2. Order form: name, email, payment, plus one order bump, a small add-on with a checkbox. See our order bump guide for examples.
3. One-time offer page: a related, higher-priced product offered immediately after purchase. ClickFunnels defines a one-time offer as "a follow-up offer shown to customers immediately after they complete a purchase."
4. Downsell page (optional): a lighter or cheaper version for people who decline the one-time offer.
5. Thank-you page: access details and what happens next.

3. Free-Plus-Shipping Book Funnel Template

This is the model Russell Brunson uses for DotCom Secrets: the book is free and the buyer pays shipping. The order page then offers optional upgrades. Our sales funnel examples guide breaks down that live funnel.

1. Book offer page: cover image, a headline about the transformation the book promises, a short author introduction, and "Just cover shipping."
2. Two-step order form: step one asks for the shipping address, step two for payment. An order bump offers the audiobook or a digital bonus.
3. Upsell page: a course, recordings or workshop that goes deeper on the book's topic.
4. Thank-you page: shipping confirmation and a link to start reading or listening right away.

It suits authors, consultants and coaches who want buyers rather than just leads.

4. Webinar Funnel Template

Use it for courses, coaching and software that need explaining. ClickFunnels' help center lists three core pages: registration, confirmation and the watch page.

1. Registration page: a headline promising what attendees will learn, the date and time (or "watch now" for automated webinars), three learning bullets and a short presenter bio.
2. Confirmation page: calendar links, a reminder to watch, and an optional short video that builds anticipation.
3. Reminder emails and texts: typically sent the day before, one hour before and at start time.
4. Watch page: video player, chat or questions box, and an offer button that appears near the pitch.
5. Order page: the offer, a summary of what was promised in the webinar, the price and a guarantee if you offer one.
6. Replay page and follow-up emails: a time-limited replay and a short sequence for people who did not buy.

Our ClickFunnels webinar funnel guide shows how to build this inside ClickFunnels.

5. Video Sales Letter Funnel Template

A video sales letter (VSL) replaces a long written sales page with a video that walks through the offer.

1. VSL page: headline, video and a buy button that appears below the video, often after a delay.
2. Order form: with an order bump.
3. Upsell and downsell pages.
4. Thank-you page.

VSL script outline: hook, problem, story of how you found the solution, the solution, what is included, proof you can document, price, guarantee, call to action, recap.

6. Application (Book-a-Call) Funnel Template

Use it for high-ticket coaching, agency services and done-for-you work, where the sale happens in a conversation.

1. Presentation page: a short video or written case for the service, and who it is for and not for.
2. Application form: five to ten qualifying questions, such as current situation, goal, budget range and timeline.
3. Booking page: a calendar for qualified applicants only.
4. Confirmation page: what to prepare and a short video that sets expectations for the call.
5. Reminder emails and texts before the call.

Tools with a built-in CRM and calendar, such as GoHighLevel, handle this funnel well; see our GoHighLevel review.

7. Challenge Funnel Template

A challenge runs participants through a short program, usually five days, with a paid upgrade. ClickFunnels' help center outlines it as an opt-in page, an order form with an optional VIP upgrade, a thank-you page and a challenge hub page.

1. Opt-in page: the challenge promise, dates and what participants will finish with.
2. VIP order form: an optional paid upgrade such as recordings, extra coaching or a workbook.
3. Thank-you page: link to the group or community and the schedule.
4. Challenge hub page: daily videos, tasks and replays.
5. Final-day offer: the main program, presented live on the last day.

8. Free Trial (SaaS) Funnel Template

Most software companies run some version of this.

1. Pricing or product page: plan comparison and one clear trial button.
2. Signup form: as few fields as possible.
3. Onboarding: a checklist inside the product that leads to the first useful result.
4. Trial emails: welcome, feature tips tied to the onboarding steps and a reminder before the trial ends.
5. Upgrade page: plan selection and payment.

9. Ecommerce Product Funnel Template

Use it for one hero product rather than a whole catalog.

1. Product page: benefit-led headline, photos or video, reviews you can document, price and shipping details.
2. Checkout: with a complementary add-on as an order bump.
3. Post-purchase upsell: a bundle, a refill subscription or an accessory.
4. Thank-you page and order emails: tracking information, how to use the product, and a review request after delivery.

Brands on Shopify can still route paid traffic to a funnel-style page; our ClickFunnels vs Shopify comparison covers when that makes sense.

B2B Sales Funnel Template

B2B funnels run longer and involve a sales team, so the template looks more like a pipeline with clear exit criteria.

The key is the exit criteria column. Without it, every team defines "qualified" differently and the conversion rates mean nothing. Our what is a sales funnel guide explains how a funnel differs from a sales pipeline.

Sales Funnel Tracking Template

You can track any funnel in a spreadsheet. Create one row per step and these columns:

Illustrative example (not a benchmark): if 1,000 people visit an opt-in page and 300 opt in, the opt-in rate is 30%. If 15 of those 300 then buy a $47 product, the sales conversion rate is 5% and revenue per original visitor is $0.71 (15 × $47 ÷ 1,000). Compare that last number with your cost per click to see whether the funnel pays for its traffic.

Funnel builders show most of these numbers in their analytics, but a sheet makes it easy to log each change you make and see whether it helped.

Copy Prompts for Every Funnel Page

Templates fail most often because the words are left generic. Use these prompts to fill each page.

Headlines

• "How to [result] in [time frame] without [pain or sacrifice]."
• "The [number]-step [method] for [audience] who want [result]."
• "Free [resource]: [specific result] for [audience]."

Calls to Action

Name the action and what the visitor gets: "Get the Checklist," "Save My Seat," "Book My Strategy Call," "Add to My Order." Use one main call to action per page.

Thank-You Pages

Never waste the thank-you page. Confirm the action, tell people exactly what happens next and give them one more step, such as a short video, a low-priced offer or a calendar link.

Order Bumps and Upsells

An order bump should be small and closely related to the main purchase. An upsell should be the logical next step after it, not a random extra product. The ClickFunnels value ladder explains how to sequence offers by price.

Where to Get Free Sales Funnel Templates

You do not have to pay for templates. These are the main free sources.

Systeme.io's pricing page says its free plan "never expires and does not require a credit card," which makes it the cheapest way to turn an outline into live pages. Our Systeme.io templates and GoHighLevel snapshots and templates guides explain how each library works.

How to Customize a Template Step by Step

For a full walkthrough from offer to launch, see how to create a sales funnel.

Common Sales Funnel Template Mistakes

• Choosing a funnel for its looks. Pick the funnel type for the offer and price, then worry about design.
• Keeping the sample copy. Visitors notice generic headlines; they are the first thing to change.
• Too many actions per page. Each page should ask for one action.
• Skipping the thank-you page. It is the page with the most attention and the least competition.
• No follow-up. Most leads do not buy on the first visit, so the email sequence is part of the template.
• Changing several things at once. Test one change at a time so you know what moved the number.

Our Verdict

The best sales funnel template is the one that matches your offer: a lead magnet funnel for list building, a tripwire or book funnel for first purchases, a webinar or VSL funnel for mid-priced courses and an application funnel for high-ticket services. Write the page-by-page outline first, then build it from the closest software template. If you are choosing a builder, compare options in our best sales funnel software guide or start with the ClickFunnels review.

Frequently Asked Questions