ClickFunnels vs Kit (ConvertKit) - Sales Funnels or Creator Email? (2026)

ClickFunnels and Kit (formerly ConvertKit) are built for different jobs. Kit is an email marketing platform for creators: newsletters, landing pages, forms, visual automations and simple digital product sales, with a free plan up to 10,000 subscribers and paid plans from $39 a month. ClickFunnels is a sales funnel platform: sales pages, checkout, order bumps and one-click upsells, email marketing, a CRM, courses and communities, from $97 a month ($81 billed annually).

The quick answer: choose Kit if your business is your email list or newsletter. Choose ClickFunnels if your business is an offer you sell through pages, checkout and upsells. Many creators use both, and they connect natively.

ClickFunnels vs Kit at a Glance

What Is ClickFunnels?

ClickFunnels is an all-in-one platform for building sales funnels: landing pages, sales pages, order forms with order bumps, one-click upsells and downsells, email marketing, workflows, a CRM, courses, communities, a customer center, a website and a blog. It is built to turn traffic into buyers and raise the value of each order. Read our full ClickFunnels review.

What Is Kit (Formerly ConvertKit)?

Kit is the new name for ConvertKit, and its pricing page still says "Formerly ConvertKit." It is an email platform for creators: writers, podcasters, YouTubers, coaches and course creators who grow and monetize an audience.

Kit includes landing pages and forms, newsletters, tags and segments, Visual Automations that Kit describes as "email funnels based on user behaviors", email sequences, paid newsletters, tip jars and the sale of digital products and subscriptions. Paid recommendations and newsletter sponsorships on Creator help newsletters earn and grow.

The Core Difference: List-First vs Offer-First

• Kit starts with the audience. You grow subscribers, send a newsletter and use automations to move readers toward a product.
• ClickFunnels starts with the offer. You build the pages and checkout that sell, then use email to bring buyers back and sell the next product.

Pricing Compared

ClickFunnels Pricing

ClickFunnels offers a 30-day money-back guarantee and does not take a percentage of your sales. See our ClickFunnels pricing guide.

Kit Pricing

Kit's paid plans are priced by subscriber count. Monthly prices from its pricing slider:

Yearly billing saves about 17%; Creator at 1,000 subscribers is $390 a year. When you pass your tier, Kit automatically upgrades you to the next tier.

A Worked Cost Example

This example compares monthly list prices for a creator who wants automated email sequences plus a way to sell. It is an illustration, not a quote.

Kit costs less for small lists, and its free plan is hard to beat for newsletters. Once a list reaches about 10,000 subscribers, ClickFunnels Launch costs less per month while adding funnels, checkout, upsells and courses. Kit lists no sending limits, while ClickFunnels Launch caps sends at 50,000 a month, about five emails per contact at 10,000 contacts.

Fees on Sales

Kit lists 3.5% + 30c per digital product or subscription sale on every plan, inclusive of card processing, and says its own share is 0.6%. ClickFunnels says it does not take a percentage of your sales; you pay your processor's rates through Payments AI (Stripe, PayPal or NMI).

Features Head to Head

Landing Pages, Forms and Funnels

Kit includes unlimited landing pages and forms on every plan, with templates designed for newsletter signups and lead magnets. Its "funnels" are email funnels built with Visual Automations.

ClickFunnels builds every page of a sales funnel: opt-in, sales letter, webinar registration, application, order form, upsell, downsell and thank-you pages, plus websites and blogs. It lists A/B testing and an AI funnel builder on every plan.

Edge: ClickFunnels for multi-step sales funnels; Kit for simple signup pages.

Email Marketing

This is Kit's home ground. It is built for creators who send often: broadcasts, newsletters, RSS campaigns, subject-line A/B tests, paid newsletters, sponsorships and a referral system on Pro. Kit's FAQ says there are no sending limits on any plan.

ClickFunnels includes broadcasts, sequences and workflows with monthly sending limits by plan, from 50,000 emails on Launch to 1.2 million on Dominate.

Edge: Kit.

Automation and Segmentation

Kit's Visual Automations and sequences are unlimited on Creator and Pro, with tags and segments on every plan. Pro adds subscriber engagement scoring. The free plan has no automations or sequences, which limits it for course or product launches.

ClickFunnels' workflows trigger on funnel events such as opt-ins and purchases, tag contacts, send emails and connect to third-party apps. Advanced workflows sit on its higher plans.

Edge: Kit for email-centric automation; ClickFunnels when the triggers are funnel and purchase events.

Selling Products, Checkout and Upsells

Kit lets you sell digital products, subscriptions and paid newsletters on every plan, with abandoned checkout recovery on Creator. Its pricing page does not list order bumps, one-click upsells or multi-step checkout funnels.

ClickFunnels' checkout supports order bumps, one-click upsells and downsells, subscriptions, payment plans and free-trial pricing on every plan. See our ClickFunnels order bump guide.

Edge: ClickFunnels.

Courses, Memberships and Communities

ClickFunnels includes membership sites and communities, with 3 courses and 3 communities on Launch rising to 20 each on Dominate. Kit's pricing page does not list a course or membership area; creators often deliver courses on another platform and use Kit for the emails.

Edge: ClickFunnels.

CRM

ClickFunnels includes a CRM with contacts, opportunities and pipelines. Kit manages subscribers with tags, segments and engagement data rather than sales pipelines.

Edge: ClickFunnels.

Ease of Use

Kit does fewer jobs, so there is less to learn: write, tag, automate, send. ClickFunnels has more to learn because it covers pages, products, checkout, email, CRM and courses.

Edge: Kit.

Support

Edge: Kit for chat on its entry paid plan.

How to Integrate ConvertKit (Kit) With ClickFunnels

Using Kit for email and ClickFunnels for pages and checkout is a common setup. ConvertKit is on ClickFunnels' native integration list, and ClickFunnels' help center describes adding it inside a workflow:

Kit's own help article on the ClickFunnels integration says the connection fails if your Kit account has no form, so create at least one form first.

Testing the Integration

1. Submit your live opt-in form with a new email address.
2. Check that the subscriber appears in Kit with the right form or tag.
3. Confirm that the welcome sequence or Visual Automation starts.
4. Run a test purchase if buyers should get a different tag.
5. If nothing arrives, check the API Secret, the workflow step and that the workflow is published.

Who Should Choose Which?

Choose ClickFunnels If

• You sell courses, coaching, digital products or high-ticket offers through sales pages.
• You want order bumps and one-click upsells to raise order value.
• You want courses, communities and a CRM in the same account.
• Your list is around 10,000 contacts or more and you want funnels too.

Choose Kit If

• You are a writer, podcaster or creator whose newsletter is the business.
• You want a free plan up to 10,000 subscribers while you grow.
• You sell simple digital products, subscriptions or paid newsletters.
• You want clean, flexible email automation without learning a funnel builder.

Use Cases by Business Type

Switching Between Kit and ClickFunnels

Moving to ClickFunnels means checking that your list fits your plan's contact limit and sending allowance. Moving to Kit means finding another home for courses, bumps and upsells, and Kit offers free migration on its paid plans.

Pros and Cons

ClickFunnels

Kit (ConvertKit)

Alternatives to Both

• Systeme.io: funnels, email, courses and upsells from a free plan. See Systeme.io vs Kit and ClickFunnels vs Systeme.io.
• GetResponse: email with webinars and funnels. See ClickFunnels vs GetResponse.
• ActiveCampaign: deeper automation and CRM. See ActiveCampaign vs ClickFunnels.

More options in our ClickFunnels alternatives guide.

Our Verdict

Kit and ClickFunnels are less rivals than partners. Kit wins for creators whose list is the business: a free plan up to 10,000 subscribers, no sending limits and strong automations make it one of the best newsletter tools. ClickFunnels wins for selling offers: multi-step funnels, order bumps, one-click upsells, courses, communities and a CRM in one account.

If you write a newsletter and sell a few simple products, start with Kit. If you sell courses, coaching or products through funnels, start with ClickFunnels, and connect Kit later if you want a dedicated newsletter platform.

Frequently Asked Questions