ClickFunnels vs Ontraport - Which Platform Fits Your Business? (2026)

ClickFunnels is a sales funnel builder; Ontraport is a CRM and marketing automation platform that also builds pages. ClickFunnels (from $97 a month, $81 billed annually) is built to get offers selling fast: funnel templates, checkout with order bumps and one-click upsells on every plan, email, courses and a CRM. Ontraport (from $99 a month, or $83 billed yearly, for 500 contacts) is built around a customizable CRM, deep automation, email and SMS, partner programs and membership sites, with prices that rise with your contact count.

The quick answer: choose ClickFunnels if you sell courses, coaching or digital products through funnels and want them live quickly. Choose Ontraport if your business runs on detailed customer data, multi-step automations, SMS and an affiliate or partner program.

ClickFunnels vs Ontraport at a Glance

What Is ClickFunnels?

ClickFunnels is an all-in-one platform for building sales funnels: opt-in pages, sales pages, checkout with order bumps, one-click upsells and downsells, and thank-you pages, connected to email follow-up and a CRM. It also hosts courses, communities, a store and a website with a blog. Co-founded by Russell Brunson, it comes with a large ecosystem of funnel templates, books and training. Read our full ClickFunnels review.

What Is Ontraport?

Ontraport describes itself as "enterprise-grade CRM and automation software" for small and mid-sized companies. Its product areas are Sales and CRM, Payments, Marketing automation, CMS, Helpdesk and AI. You get a customizable contact database, smart pipelines, a drag-and-drop automation builder with 75+ templates, email and SMS, order forms and subscriptions, landing pages, membership sites and referral tracking. Ontraport University, a free video library of 150+ lessons, supports onboarding.

The Main Difference in One Sentence

ClickFunnels starts from the funnel and adds the tools around it; Ontraport starts from the customer database and adds pages and payments on top. That shapes everything else, from pricing to learning curve.

Pricing Compared

ClickFunnels Pricing

ClickFunnels takes no percentage of your sales, and its FAQ offers a 30-day money-back guarantee. See our ClickFunnels pricing guide.

Ontraport Pricing

Ontraport shows three plans, each priced by the number of contacts. The page opens on annual billing, which includes two months free:

As the contact slider moves up, prices rise:

Ontraport's calculator also prices extra users at $49 a month each. Paid add-ons include SMS (from $9 a month plus carrier fees), the AI Assistant (from $20), a shared Inbox ($28 to $83 per user per month by plan), VIP support ($500 a month) and a one-time "Done-With-You" setup for $897.

Which Costs Less in Practice?

On list prices, ClickFunnels is cheaper at almost every list size, because its entry plan includes 10,000 contacts while Ontraport prices by contact.

• At 500 contacts: close. ClickFunnels Launch is $97 monthly or $81 annual; Ontraport Plus is $99 monthly or $83 billed yearly.
• At 5,000 contacts: ClickFunnels Launch stays at $97; Ontraport Plus is $230 monthly.
• If you need bumps and upsells: compare ClickFunnels Launch with Ontraport Pro, because Plus does not include them. At 5,000 contacts that is $97 against $324 a month on monthly billing.
• If you need SMS: Ontraport has it as a paid add-on plan; ClickFunnels would need an outside tool, which adds its own cost.
• If you need a deep CRM: Ontraport's price buys features ClickFunnels does not have, so the comparison is not like for like.

Worked Example (List Prices Only)

A course creator with 5,000 contacts who wants order bumps and one-click upsells, paying monthly for a year:

This is an example built from list prices on each pricing page. Add-ons, extra users, SMS and payment processing are not included.

Features Head to Head

Funnel and Page Building

ClickFunnels' editor, templates and funnel types (opt-in, webinar, sales letter, application, membership) are its home ground. Getting a working funnel live is fast, and the training ecosystem teaches what to put on each page.

Ontraport has a drag-and-drop page builder, an easy form builder, global blocks, page revision history and free SSL, and it can host Ontraport Pages on your WordPress site. Pro adds page split testing. It is capable, but it is a page builder inside a CRM rather than a funnel-first tool.

Edge: ClickFunnels.

Checkout, Order Bumps and Upsells

ClickFunnels includes order bumps, one-click upsells and downsells, subscriptions, payment plans and a customer center on every plan, with no ClickFunnels transaction fee. Payments run through Payments AI or Stripe at a standard base rate of 2.9% plus $0.30. See our order bump guide.

Ontraport includes order forms, invoicing, subscriptions, payment plans, abandoned cart recovery and declined card recovery on all plans. One-click upsells, order bumps, coupon codes and multi-currency support are Pro and Enterprise features.

Edge: ClickFunnels for upsell funnels; Ontraport for payment recovery and complex billing.

CRM and Data

This is Ontraport's home ground. It offers a customizable online database, custom fields (100 on Plus, 150 on Pro, 200 on Enterprise), smart pipelines, deals and companies, task automation, lead routing, unified contact history and role-based permissions. Lead scoring is on Pro and above, and custom objects come with the Dynamic CMS add-on.

ClickFunnels has a CRM with contacts, tags and pipelines, enough for most funnel businesses but far less configurable.

Edge: Ontraport, clearly.

Marketing Automation

Ontraport's automation builder supports multi-threaded automation maps, 75+ templates, webhooks, fulfillment lists and website activity triggers. Pro adds split-test automations and Facebook Custom Audience integration.

ClickFunnels' workflows handle opt-in, purchase and tag-based sequences well, and webhooks and API access arrive on the Scale plan.

Edge: Ontraport.

Email and SMS

Both include email automation and broadcasts. ClickFunnels caps sends by plan (50,000 a month on Launch). Ontraport lists email volume as "unlimited available" with overage fees possible, and adds transactional email and A/B split testing on Pro.

Ontraport also includes SMS automation, broadcasts and two-way messaging, starting at $9 a month with the first number free and carrier fees on top. ClickFunnels' pricing page does not list SMS.

Edge: Ontraport.

Memberships and Courses

ClickFunnels includes courses and communities (3 each on Launch, 20 on Dominate) tied directly to funnel purchases.

Ontraport includes membership sites for Ontraport Pages (up to 10,000 members on Plus, 25,000 on Pro, unlimited on Enterprise) and Membership for WordPress. A built-in community forum and blog come with the Dynamic CMS add-on.

Edge: ClickFunnels for course creators who want it simple; Ontraport for WordPress-based membership sites.

Affiliate and Partner Programs

Both let you run your own affiliate program, but on higher plans:

Edge: even. Ontraport's entry to partner programs (Pro) is cheaper than ClickFunnels' (Optimize) for small lists.

Tracking and Reporting

Ontraport tracks page-by-page visits, trigger links and UTM parameters, and on Pro adds lead source and conversion reporting with Google, Meta and LinkedIn pixel integrations. ClickFunnels includes funnel analytics and A/B testing on all plans. For deeper ad attribution, either works with a tool like ClickMagick.

Edge: Ontraport.

Integrations and API

ClickFunnels connects natively to about 40 apps, including email tools such as ActiveCampaign, AWeber, ConvertKit, GetResponse and Klaviyo, and adds webhooks and full API access from the Scale plan. See ClickFunnels integrations.

Ontraport includes API access on every plan at a standard limit of 180 requests a minute, with faster limits available on Enterprise. It also lists webhooks, WordPress integrations, ecommerce integrations and Facebook Custom Audiences (Pro and above).

Edge: Ontraport for API access on the entry plan; ClickFunnels for ready-made email tool connections.

Websites, Blogs and Custom Data

ClickFunnels includes a Site & Blog app with site pages, blog posts, categories and SEO settings, plus an automatic sitemap for connected domains.

Ontraport's pages handle landing pages, sitewide favicons, a sitewide 404 page and a sitemap. Its blog with comments, community forum and database-driven pages come with the Dynamic CMS add-on, which Ontraport lists in four tiers (Starter, Builder, Architect and Visionary) starting at $41 a month. Dynamic CMS is aimed at businesses that want to build directories, portals or app-like pages on top of their CRM data.

Edge: ClickFunnels for a simple site and blog included in the plan; Ontraport for data-driven web apps.

Ease of Use

ClickFunnels is focused on one job and is usually faster to learn for a first funnel. Ontraport's flexibility means more setup: fields, pipelines, automations and permissions. Ontraport offers setup wizards, Ontraport University and the paid $897 Done-With-You setup to shorten that curve.

Edge: ClickFunnels.

Support

Edge: Ontraport for included live help; ClickFunnels for funnel strategy training.

Pros and Cons

ClickFunnels

Ontraport

Which Should You Choose?

Choose ClickFunnels If

• You sell courses, coaching, digital products or high-ticket offers through funnels.
• You want bumps and upsells without paying for a higher tier.
• Your list is past a few thousand contacts and you want a predictable price.
• You value funnel templates and training over CRM depth.

Choose Ontraport If

• You need a configurable CRM with custom fields, pipelines, permissions and lead scoring.
• You rely on SMS and complex, branching automations.
• You run a membership site on WordPress.
• You want a partner program and live support on a smaller list.

Use Both If

Some businesses build funnels in ClickFunnels and push buyers into Ontraport for CRM and automation through webhooks or Zapier. It works, but you pay for two platforms and maintain the connection. Most businesses are better served by picking one.

Use Cases by Business Type

Questions to Ask Before You Choose

1. How many contacts will you have in a year? Ontraport's price follows your list; ClickFunnels' follows its plan limits.
2. Do you sell through upsells? If yes, budget for Ontraport Pro or use ClickFunnels.
3. Do you text customers? Ontraport has SMS; ClickFunnels does not list it.
4. How custom is your data? Custom fields, objects and permissions point to Ontraport.
5. Who will build and maintain it? A solo seller usually gets further faster with ClickFunnels; a team with an operations person can get more from Ontraport.
6. Do you run on WordPress? Ontraport's WordPress pages and memberships fit; ClickFunnels works best on its own domain or a subdomain.

Switching Between ClickFunnels and Ontraport

Moving to Ontraport means mapping your data into its fields and objects before building automations. Moving to ClickFunnels means simplifying: some Ontraport automations, SMS flows and custom objects will need outside tools.

Common Mistakes When Choosing

• Comparing entry prices without checking contact counts. Ontraport's $99 ($83 billed yearly) covers 500 contacts; ClickFunnels' $97 covers 10,000.
• Assuming Ontraport Plus has upsells. Order bumps and one-click upsells are on Pro and above.
• Buying a CRM when you need a funnel. Ontraport's depth adds setup time if you only sell one offer.
• Buying a funnel tool for an SMS-heavy business. ClickFunnels will need another tool for texting.
• Skipping the trial. Use Ontraport's 14-day trial or ClickFunnels' trial to build one real funnel or automation.

Alternatives to Both

• GoHighLevel: funnels, CRM, SMS and calling with unlimited contacts. See ClickFunnels vs GoHighLevel.
• ActiveCampaign: email automation and CRM. See ActiveCampaign vs ClickFunnels.
• Kajabi: courses and communities. See ClickFunnels vs Kajabi.
• Systeme.io: a free plan and low-cost funnels, email and courses. See ClickFunnels vs Systeme.io.

More options: ClickFunnels alternatives.

Our Verdict

ClickFunnels wins for selling through funnels. It gets offers live faster, includes order bumps and one-click upsells on every plan, covers 10,000 contacts on its entry plan and backs it with a huge training ecosystem. Ontraport wins for CRM depth and automation: custom data, smart pipelines, SMS, WordPress memberships, partner programs and live chat on every plan, at a price that climbs with your list.

If your business is an offer you sell online, start with ClickFunnels. If it is a system of customer data and automations that happens to need pages, Ontraport is the stronger foundation.

Frequently Asked Questions